Head of Paid Media

The Company

This is an exciting opportunity to join one of the UK’s fastest-growing digital consumer brands – a disruptive force with a passionate customer community and ambitious plans for global expansion. Renowned for its bold creativity, innovative product development, and seamless customer experience, the company has grown rapidly in recent years, becoming a household name in its space.

Operating in a high-volume, high-velocity digital environment, the brand blends best-in-class technology with a deep understanding of consumer behaviour. As it continues to scale across new international markets and digital verticals, the business is now looking to hire a Head of Paid Media.

Role & Responsibilities

As Head of Paid Media, you will take ownership of the paid media strategy, overseeing channel performance, budget allocation and campaign effectiveness. You’ll combine strategic thinking with a strong understanding of performance marketing, ensuring activity delivers against commercial objectives while identifying new opportunities to scale.

This is a senior leadership position offering the opportunity to shape the direction of paid media within an ambitious, digitally driven business.

Key responsibilities include:

• Owning and developing the overall paid media strategy, aligned with wider business and commercial objectives
• Leading acquisition activity across key paid channels, with a focus on performance, efficiency and sustainable growth
• Managing significant media budgets, ensuring investment is allocated effectively to maximise return
• Driving continuous optimisation across campaigns, audiences, creative and landing pages
• Working closely with creative and wider marketing teams to develop engaging, performance-led campaigns
• Analysing campaign performance and translating data into actionable insights and recommendations
• Developing measurement frameworks, attribution models and reporting to improve visibility of marketing effectiveness
• Identifying opportunities to expand into new channels, audiences and international markets
• Leading, developing and mentoring the paid media team, building a culture of accountability and continuous improvement
• Working closely with senior stakeholders to communicate performance, influence decision-making and support wider business growth

This role sits within a senior marketing structure, offering direct exposure to leadership and the opportunity to make a tangible impact on the direction and performance of the business.

Your Skills & Experience

• Solid experience in Paid Media or performance marketing, with a focus on Paid Social and/or PPC
• Strong understanding of paid acquisition channels and how to drive campaign performance
• Experience managing budgets and using data to improve results
• Commercially minded, with an understanding of customer acquisition costs, ROAS and marketing effectiveness
• Comfortable analysing performance data and identifying opportunities for growth
• Experience working with creative teams to develop and improve campaign performance
• Confident communicating performance and recommendations to senior stakeholders
• Proactive, adaptable and comfortable working in a fast-paced environment
• Open to candidates from both in-house and agency backgrounds

Interview Process

• 30-minute video call with the hiring lead
• 60-minute face-to-face presentation with senior leadership

Company Benefits

• 25 days holiday plus bank holidays, increasing with tenure up to 32 days
• Company events, lunches and social activities
• Opportunity to join a fast-growing business with ambitious growth plans
• Exposure to senior leadership and strategic decision-making
• Significant ownership over a key marketing function, with the opportunity to shape its future direction

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