Digital Marketing Analyst
Digital Marketing Analyst

Digital Marketing Analyst

City of London Full-Time 36000 - 42000 £ / year (est.) Home office (partial)
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Job Description

You’ve done the dashboards. Now you want to drive the decisions.

You’ve built reports, tracked performance, and probably spotted more than a few missed opportunities. Maybe you've even suggested them. But you're ready for a role where your insights don’t just get noted — they get actioned.

That’s where this comes in.

A full-service digital performance agency is looking for a Digital Marketing Analyst to join their tight-knit data and analytics team. They’re independent, ambitious, and hands-on, working across a client portfolio that ranges from luxury ecommerce and lead gen to subscription boxes and insurance.

This isn’t a role where you’re hidden behind dashboards. You’ll be joining client calls, presenting your ideas, and helping shape strategies that deliver measurable growth.

What you’ll be doing

You’ll work across a range of client accounts and internal projects, including:

  • Building dashboards in Looker Studio
  • Running GA4 and Salesforce integrations
  • Writing SQL queries for BigQuery — yes, including joins — to interrogate a centralised data warehouse
  • Setting up and troubleshooting tracking across websites and mobile (via GTM)
  • Interpreting and presenting insights to internal teams and clients, with a focus on ROAS, testing, and optimisation
  • Supporting the build of a proprietary Media Mix Modelling (MMM) product
  • Automating internal reporting (e.g. time tracking, finance)
  • Contributing to an internal AI committee exploring how to use automation in reporting and analysis

It’s fast-paced and varied — you might be working on performance insights for a subscription brand one day and troubleshooting event tracking or modelling customer lifetime value the next.

What we’re looking for

This is ideal for someone who’s spent a few years in a digital analyst or web analyst role and is now looking to take more ownership and get closer to the strategy.

You’ll need:

  • 2–4 years of relevant experience
  • Strong SQL skills — especially experience with BigQuery
  • Confidence using GA4 (navigation at minimum; setup is a bonus)
  • Experience building dashboards in Looker Studio
  • An understanding of MMM — what it is and why it matters
  • Clear, direct communication skills — someone who’s open to feedback and happy pushing back with ideas
  • The ability to prioritise, work across multiple clients, and make sense of complex datasets
  • A curious, commercial mindset — not just looking for trends, but looking for what they mean

Bonus points if you’ve got experience with PPC, SEO, or have previously worked at a digital agency.

The offer

  • Salary: £45,000–£50,000
  • Bonus scheme (post-probation)
  • Location: Central London office, 2 days a week in-office (flexible)
  • Working with: A small senior analytics team — with progression into mentoring and leadership available

Benefits

  • Personal training budget (£300 per year)
  • Wellness cash benefit (£250)
  • Bupa healthcare and Paycare (after one year)
  • Pension scheme (post-probation)
  • Eye tests, cycle to work scheme, season ticket loan
  • Perkbox (staff discount platform)
  • Charity day and paid day off for volunteering
  • Sabbatical policy and company away weekend
  • Referral bonus for new hires

The process

  • Stage 1: 30-min video intro with the hiring manager
  • Stage 2: In-person interview with a task presentation and team meet

You won’t be siloed. You’ll be shaping strategies, influencing spend, and owning the insight.

Ready to make that move?

job ID:#3299735

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Contact Detail:

Herd Digital Recruiting Team

Digital Marketing Analyst
Herd Digital
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