CRM Specialist

CRM Specialist

Full-Time 28800 - 48000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead impactful CRM campaigns and collaborate directly with clients and senior stakeholders.
  • Company: Join a fast-growing agency transforming brand-customer connections in the digital marketing space.
  • Benefits: Enjoy remote work flexibility, direct access to leadership, and fast-track career growth opportunities.
  • Why this job: Make a real impact, embrace creativity, and work without red tape in a dynamic environment.
  • Qualifications: 1-3 years in marketing, strong CRM/email skills, and a flair for copywriting and design.
  • Other info: Embrace AI tools and explore innovative channels like SMS and push notifications.

The predicted salary is between 28800 - 48000 ÂŁ per year.

This range is provided by Herd Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Herd Digital

I help growing digital teams in London hire people who don’t just fit “the job” but fit the culture. Specialist in digital marketing hires across…

Job Title: CRM Specialist

Location: Remote (UK Based)

The Company

This fast-growing CRM and retention marketing agency is shaking up the way brands connect with their customers. Part of a wider marketing group, they partner with ambitious clients across a range of sectors to deliver CRM strategies that genuinely move the needle.

If you’re early in your career and looking to break out of rigid approval chains and boxed-in roles, this is your opportunity to take the lead, make a real commercial impact, and work directly with senior stakeholders – without the red tape.

Role & Responsibilities

As a CRM Specialist, you’ll hit the ground running – delivering high-impact campaigns, working closely with clients, and playing a key role in strategy development. You’ll manage multiple accounts and be involved in every stage of the process, from ideation through to execution and optimisation.

In this role, you’ll:

  • Develop and execute full-funnel CRM strategies across email, automation, and retention channels
  • Write conversion-focused email copy and design engaging templates that people want to open
  • Use tools like Klaviyo (and others) to build workflows that drive retention, engagement, and revenue
  • Report on campaign performance using real data to demonstrate impact and drive improvements
  • Present directly to clients and contribute to wider business and campaign strategy
  • Explore additional channels such as SMS and push notifications, where relevant
  • Embrace AI tools to work more efficiently and creatively

You’ll work directly with the agency’s founder – your ideas won’t just be heard, they’ll be implemented.

Your Skills & Experience

You’re likely 1-3 years into your marketing career, and you’ve already got a solid understanding of what makes CRM campaigns succeed. You’re ready for more ownership and more creative control.

You’ll need:

  • Proven experience delivering results through CRM/email marketing campaigns
  • Excellent English language skills – both written and verbal – for client-facing communication
  • Strong copywriting and email design instincts, with a commercial focus
  • Hands-on experience with platforms like Klaviyo (others welcome too)
  • Strong time management and multitasking abilities
  • Familiarity with AI tools and a mindset that embraces smarter working
  • Bonus points for experience with SMS, push notifications, or mobile CRM

Company Benefits

  • Fully remote role with genuine flexibility over how and where you work
  • Direct access to the founder and senior team – no layers of management
  • Fast-track career growth with exposure to high-level strategy and major clients
  • L&D support, regular socials, and team meetups
  • Company pension

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

  • Industries

    Marketing Services

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CRM Specialist employer: Herd Digital

Herd Digital is an exceptional employer for those seeking a dynamic and flexible work environment. As a fully remote agency, it offers genuine flexibility in how and where you work, alongside direct access to senior leadership, fostering a culture of innovation and collaboration. With fast-track career growth opportunities and a commitment to employee development, this is the perfect place for ambitious individuals ready to make a significant impact in the CRM and retention marketing space.
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Contact Detail:

Herd Digital Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land CRM Specialist

✨Tip Number 1

Familiarise yourself with CRM tools like Klaviyo, as hands-on experience with these platforms is crucial for the role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering these tools.

✨Tip Number 2

Showcase your copywriting skills by creating sample email campaigns that highlight your ability to write engaging and conversion-focused content. This will not only demonstrate your expertise but also give you a chance to present your creative flair.

✨Tip Number 3

Network with professionals in the digital marketing space, especially those who work in CRM. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing an interview.

✨Tip Number 4

Prepare to discuss your understanding of CRM strategies and how they can impact client retention and engagement. Being able to articulate your thoughts on this topic during interviews will show your readiness to contribute to the agency's goals.

We think you need these skills to ace CRM Specialist

CRM Strategy Development
Email Marketing
Copywriting Skills
Email Design
Klaviyo Proficiency
Campaign Performance Reporting
Client Communication
Time Management
Multitasking Abilities
Funnel Optimisation
AI Tool Familiarity
Retention Marketing
Engagement Strategies
Commercial Focus

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Specialist. Familiarise yourself with CRM strategies, email marketing, and tools like Klaviyo, as these are crucial for the role.

Tailor Your CV: Customise your CV to highlight relevant experience in CRM and email marketing. Emphasise your copywriting skills and any hands-on experience with CRM platforms, showcasing how you've delivered results in previous roles.

Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for CRM and digital marketing. Mention specific campaigns you've worked on and how they align with the company's mission to connect brands with customers effectively.

Showcase Your Communication Skills: Since excellent English language skills are essential, ensure your application is free from errors. Use clear and concise language to demonstrate your ability to communicate effectively, both in writing and verbally.

How to prepare for a job interview at Herd Digital

✨Showcase Your CRM Knowledge

Make sure to highlight your understanding of CRM strategies and tools, especially Klaviyo. Be prepared to discuss specific campaigns you've worked on and the results they achieved.

✨Demonstrate Strong Copywriting Skills

Since the role involves writing conversion-focused email copy, bring examples of your previous work. Discuss your approach to crafting engaging content that drives customer engagement.

✨Prepare for Client Interaction

As you'll be presenting directly to clients, practice articulating your ideas clearly and confidently. Think about how you can convey complex strategies in a simple, relatable way.

✨Embrace AI Tools

Familiarise yourself with AI tools that enhance marketing efficiency. Be ready to discuss how you've used technology to improve campaign performance or streamline processes in your previous roles.

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