At a Glance
- Tasks: Lead and shape the CRM strategy for a fast-growing digital brand.
- Company: Join a leading UK digital consumer brand known for innovation.
- Benefits: Enjoy 25 days holiday, hybrid work, and comprehensive healthcare.
- Other info: Flexible hours, international travel opportunities, and a culture of innovation.
- Why this job: Make a real impact by building a CRM function from the ground up.
- Qualifications: 8+ years in CRM with hands-on experience in digital-first environments.
The predicted salary is between 72000 - 108000 £ per year.
Location: London (Hybrid - flexible, office visits as needed)
The Company
Join one of the UK’s fastest-growing digital consumer brands, a creative, customer-focused business with a reputation for standout digital experiences. Known for innovative products and a distinctive brand voice, the company has scaled rapidly and is now a household name. This is a fully in-house role, giving you full ownership of the CRM function. You’ll set strategy, build the team, and run campaigns that directly shape the customer experience and drive growth. Operating in a fast-paced, digital-first environment, the business combines technology and customer insight to drive engagement and retention across multiple brands. As it scales globally, CRM sits at the heart of its strategy. This is a rare chance to lead a greenfield CRM function in a founder-led business, with real influence at board level and the freedom to shape long-term strategy.
Role & Responsibilities
- CRM Strategy & Roadmap: Define and own the full-funnel CRM strategy across onboarding, engagement, retention, and reactivation.
- Lifecycle Campaign Leadership: Lead planning, execution, and optimisation of multichannel lifecycle campaigns across email, SMS, push, in-app, and emerging channels.
- Technology & Platforms: Own CRM platform selection, implementation, and optimisation (e.g. Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Customer.io), ensuring scalability and seamless integration with the wider martech stack.
- Personalisation & Data: Use advanced segmentation, customer insight, and experimentation to deliver personalised experiences at scale.
- Cross-Functional Collaboration: Partner with Brand, Product, Data, and Engineering teams to embed CRM across the wider customer experience.
- Leadership & Influence: Act as a senior voice within the marketing leadership team, influencing founders and stakeholders at board level.
- Performance & Commercial Impact: Define success metrics across the lifecycle, using data to drive improvements in retention, LTV, and ROI.
- Hands-On Delivery: Operate as both strategic leader and executional expert, particularly in the early stages of building the CRM function.
- International Expansion: Support global growth by adapting CRM strategies for new markets, audiences, and cultural contexts.
Skills & Experience
- 8+ years’ experience in CRM or lifecycle marketing within fast-paced, digital-first businesses (ecommerce, D2C, fintech, gaming, or subscription models preferred).
- Deep, hands-on expertise with enterprise CRM platforms and marketing automation tools.
- Strong commercial mindset with experience driving retention, lifetime value, and revenue growth through CRM.
- Proven ability to build CRM functions and frameworks from scratch.
- Confident working cross-functionally with Product, Data, Brand, and Engineering teams.
- Experience influencing founders and senior stakeholders at board level.
- Highly data-driven, detail-oriented, and comfortable operating in high-growth environments.
Company Benefits
- 25 days holiday + bank holidays, plus additional leave for volunteering and mental health.
- Hybrid working model with flexible hours and time in the London HQ.
- Comprehensive private healthcare and dental cover for you and your immediate family.
- Virtual GP access, subsidised gym memberships, and wellbeing initiatives.
- Annual personal development budget for courses, certifications, and conferences.
- Opportunities for international travel and collaboration as the business scales globally.
- Regular team lunches, quarterly offsites, and company-wide events.
- Enhanced parental leave and support for returning parents.
- Charity days and employee referral bonuses.
- Cutting-edge tech setup with the latest laptops, monitors, and accessories.
- A culture that encourages innovation, experimentation, and bold ideas, where your voice has real influence.
CRM Director - #3517859 employer: Herd Digital
Herd Digital is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Norfolk. With a strong emphasis on employee growth, competitive compensation, and a hybrid working model, we empower our team to lead impactful marketing initiatives while enjoying a healthy work-life balance. Join us to be part of a forward-thinking company that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Director - #3517859
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Herd Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Herd Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Herd Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Herd Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Director - #3517859
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Herd Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Herd Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Herd Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Herd Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Herd Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Herd Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
