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For Companies At a Glance
- Tasks: Lead and shape the CRM strategy for a fast-growing digital brand.
- Company: Join a leading UK digital consumer brand known for innovation.
- Benefits: Enjoy 25 days holiday, hybrid work, and comprehensive healthcare.
- Why this job: Make a real impact by building a CRM function from the ground up.
- Qualifications: 8+ years in CRM with hands-on experience in digital-first environments.
- Other info: Flexible hours, international travel opportunities, and a culture of innovation.
The predicted salary is between 72000 - 108000 £ per year.
Location: London (Hybrid - flexible, office visits as needed)
The Company
Join one of the UK’s fastest-growing digital consumer brands, a creative, customer-focused business with a reputation for standout digital experiences. Known for innovative products and a distinctive brand voice, the company has scaled rapidly and is now a household name. This is a fully in-house role, giving you full ownership of the CRM function. You’ll set strategy, build the team, and run campaigns that directly shape the customer experience and drive growth. Operating in a fast-paced, digital-first environment, the business combines technology and customer insight to drive engagement and retention across multiple brands. As it scales globally, CRM sits at the heart of its strategy. This is a rare chance to lead a greenfield CRM function in a founder-led business, with real influence at board level and the freedom to shape long-term strategy.
Role & Responsibilities
- CRM Strategy & Roadmap: Define and own the full-funnel CRM strategy across onboarding, engagement, retention, and reactivation.
- Lifecycle Campaign Leadership: Lead planning, execution, and optimisation of multichannel lifecycle campaigns across email, SMS, push, in-app, and emerging channels.
- Technology & Platforms: Own CRM platform selection, implementation, and optimisation (e.g. Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Customer.io), ensuring scalability and seamless integration with the wider martech stack.
- Personalisation & Data: Use advanced segmentation, customer insight, and experimentation to deliver personalised experiences at scale.
- Cross-Functional Collaboration: Partner with Brand, Product, Data, and Engineering teams to embed CRM across the wider customer experience.
- Leadership & Influence: Act as a senior voice within the marketing leadership team, influencing founders and stakeholders at board level.
- Performance & Commercial Impact: Define success metrics across the lifecycle, using data to drive improvements in retention, LTV, and ROI.
- Hands-On Delivery: Operate as both strategic leader and executional expert, particularly in the early stages of building the CRM function.
- International Expansion: Support global growth by adapting CRM strategies for new markets, audiences, and cultural contexts.
Skills & Experience
- 8+ years’ experience in CRM or lifecycle marketing within fast-paced, digital-first businesses (ecommerce, D2C, fintech, gaming, or subscription models preferred).
- Deep, hands-on expertise with enterprise CRM platforms and marketing automation tools.
- Strong commercial mindset with experience driving retention, lifetime value, and revenue growth through CRM.
- Proven ability to build CRM functions and frameworks from scratch.
- Confident working cross-functionally with Product, Data, Brand, and Engineering teams.
- Experience influencing founders and senior stakeholders at board level.
- Highly data-driven, detail-oriented, and comfortable operating in high-growth environments.
Company Benefits
- 25 days holiday + bank holidays, plus additional leave for volunteering and mental health.
- Hybrid working model with flexible hours and time in the London HQ.
- Comprehensive private healthcare and dental cover for you and your immediate family.
- Virtual GP access, subsidised gym memberships, and wellbeing initiatives.
- Annual personal development budget for courses, certifications, and conferences.
- Opportunities for international travel and collaboration as the business scales globally.
- Regular team lunches, quarterly offsites, and company-wide events.
- Enhanced parental leave and support for returning parents.
- Charity days and employee referral bonuses.
- Cutting-edge tech setup with the latest laptops, monitors, and accessories.
- A culture that encourages innovation, experimentation, and bold ideas, where your voice has real influence.
CRM Director - #3517859 employer: Herd Digital
Contact Detail:
Herd Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Director - #3517859
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help shape their CRM function. Confidence is key, so rehearse your answers to common interview questions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Director - #3517859
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Director. Highlight your experience in CRM and lifecycle marketing, especially in fast-paced environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to our growth. Be sure to mention any relevant achievements that showcase your expertise.
Showcase Your Data Skills: Since we're all about data-driven decisions, make sure to highlight your experience with CRM platforms and how you've used data to drive retention and growth. We love numbers, so don't hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the attention you deserve. Plus, it’s super easy!
How to prepare for a job interview at Herd Digital
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms and tools mentioned in the job description, like Klaviyo or Salesforce Marketing Cloud. Be ready to discuss how you've used these tools in past roles to drive customer engagement and retention.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for a greenfield CRM function. Think about how you would approach building the strategy from scratch and be ready to share specific examples of successful campaigns you've led in the past.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with different teams, such as Product and Engineering. Be prepared to give examples of how you’ve successfully partnered with other departments to enhance the customer experience and drive growth.
✨Be Data-Driven
Since this role is highly data-oriented, come equipped with metrics and results from your previous roles. Discuss how you’ve used data to inform your CRM strategies and improve retention rates, lifetime value, and ROI.