At a Glance
- Tasks: Lead creative copywriting projects and inspire a team to craft compelling content.
- Company: Join a global leader in nutrition and lifestyle, promoting health and wellness.
- Benefits: Enjoy comprehensive health insurance, retirement plans, and a wellness programme.
- Why this job: Make a real impact on people's lives through innovative nutrition solutions.
- Qualifications: Proven copywriting experience and strong leadership skills required.
- Other info: Be part of a diverse team that values collaboration and creativity.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Overview
Manager, Copywriter – EMEA
Herbalife Europe Limited / Herbalife U.K. Limited, Uxbridge, Middlesex UB8 1HB
About the role
We’re looking for a talented and versatile Creative Copywriter to join our in‑house content team. In this role, you’ll shape our brand voice across a variety of channels, with a particular focus on nutrition, health, and wellness. From short, punchy campaign taglines to long‑form articles and product descriptions, you’ll craft compelling, brand‑aligned content that’s both creative and scientifically accurate.
You’ll collaborate with colleagues across Marketing, Product, R&D, Scientific Affairs, and Legal to produce copy that inspires, educates, and builds trust. Whether it’s simplifying complex ideas, developing storytelling‑led campaigns, or optimising content for SEO, your work will help bring our brand to life and connect with audiences across the region.
In this role you will
- Write engaging, audience‑focused copy for a wide range of channels including web, product pages, email, social media, and print.
- Develop creative concepts and storytelling campaigns to support product launches, promotions, and brand initiatives.
- Produce credible, easy‑to‑understand content on nutrition, wellness, and health, ensuring accuracy and brand alignment.
- Be writing scripts and preparing talking points for training videos and podcast‑style content.
- Translate complex scientific and health information into consumer‑friendly language without losing accuracy.
- Ensure all content is optimised for performance and follows SEO best practices.
- Collaborate closely with designers and other content creators to align messaging and visuals.
- Proofread and edit copy for clarity, tone, and consistency.
- Maintain and evolve tone of voice guidelines to ensure brand alignment across markets.
Our requirements
- 5+ years’ experience in copywriting, ideally with a mix of creative, editorial, and health/nutrition writing.
- Excellent writing, editing, and storytelling skills, adaptable to different audiences and formats.
- Experience scripting for video or audio content.
- Strong knowledge of SEO and digital content best practices.
- Ability to collaborate with cross‑functional teams and work on multiple projects simultaneously.
- Degree in English, journalism, marketing, communications, or related field.
- Detail‑oriented, organised, and confident in delivering high‑quality work to deadlines.
- Familiarity with collaborative tools such as Figma, CMS platforms, or AI writing tools is a plus.
What we offer
- International environment.
- Annual bonus at company discretion.
- Attractive salary and benefits package including Eye care voucher, Pension scheme, Private Medical Insurance, Life insurance, entertainment events and more.
- Hybrid working model (3 days in the office/2 days from home).
- Unlimited access to company products in the kitchen to prepare your favourite shake.
- Up to 50% discount to purchase company products.
- Personal development opportunities and free access to online training including LinkedIn Learning.
- Extra 2 days/16 hours for charity and volunteering activities.
- Service awards – lunch with your team.
- Opportunities for coaching and skills development.
Who we are
Herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980. Our nutrition, weight management and personal care products are available exclusively to and through dedicated independent Members in more than 90 countries.
Our company offers a culture focused on people, their needs, relationships and careers – helping talents grow and giving them a chance to change lives.
Learn more: https://www.herbalife.com
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Manager, Copywriter - E&A employer: Herbalife International, Inc.
Contact Detail:
Herbalife International, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Copywriter - E&A
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Herbalife. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion! When you get that interview, let your enthusiasm for nutrition and lifestyle shine through. Share personal stories that align with Herbalife's mission to nourish potential.
✨Tip Number 3
Prepare for the unexpected! Be ready for situational questions that test your problem-solving skills. Think about how you can contribute to Herbalife’s values of collaboration and innovation.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you note expressing your appreciation for the opportunity. It shows you’re genuinely interested and keeps you on their radar.
We think you need these skills to ace Manager, Copywriter - E&A
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for nutrition and lifestyle shine through! We want to see how your values align with ours, so don’t hold back on sharing why you’re excited about the role.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight relevant experience and skills that match what we’re looking for in a Manager, Copywriter. This shows us you’ve done your homework and are genuinely interested!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to explain how your background and experiences make you a great fit for our team. Keep it engaging and personal – we love to get to know the real you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company there!
How to prepare for a job interview at Herbalife International, Inc.
✨Know Your Stuff
Before the interview, dive deep into Herbalife's mission and values. Understand their commitment to nutrition and lifestyle, and be ready to discuss how your experience aligns with their vision of nourishing potential in everyone.
✨Showcase Your Creativity
As a Manager, Copywriter, creativity is key! Prepare examples of your past work that demonstrate your ability to craft engaging content. Think about how you can bring fresh ideas to their digital platforms and product development.
✨Emphasise Teamwork
Herbalife values collaboration, so be prepared to share experiences where you've successfully worked in a team. Highlight how you’ve built strong relationships and contributed to a supportive environment, as this aligns with their core values.
✨Ask Thoughtful Questions
At the end of the interview, don’t forget to ask insightful questions. Inquire about their approach to diversity and inclusion or how they support employee well-being. This shows your genuine interest in their culture and commitment to growth.