At a Glance
- Tasks: Drive sales through confident prospecting and AI-powered outreach in the automotive sector.
- Company: Rapidly expanding automotive SaaS company with a collaborative culture.
- Benefits: Competitive salary, 25 days holiday, private medical insurance, and pension contributions.
- Other info: High-autonomy environment with clear progression into Business Development.
- Why this job: Join a fast-growing scale-up and make a real impact in the automotive industry.
- Qualifications: Experience in outbound sales or automotive environments; strong communication skills.
The predicted salary is between 45000 - 45000 € per year.
Location: United Kingdom (Hybrid or remote with quarterly travel to London)
Contract Type: Permanent
Salary: Up to £45,000 with OTE of £70,000
Open doors with UK dealer groups and drive appointment generation through confident outbound prospecting.
Qualify and nurture opportunities across sales and aftersales teams within the automotive sector.
Leverage AI tools daily for prospect research, stakeholder intelligence and personalised outreach.
Build pipeline in a high-autonomy, scale-up environment with clear progression into Business Development.
Work with a rapidly expanding company serving over 75% of the UK's major dealer groups.
Our client is a well-known and rapidly expanding automotive technology and SaaS business based in London, but operating globally. They're looking for a motivated Sales Development Representative to generate new opportunities across the UK dealer ecosystem. If you have experience in outbound sales or automotive related environments, and are comfortable with warm prospecting and AI-powered outreach, this is an exciting opportunity to build a successful commercial career within a scale-up backed by US venture capital.
The organisation is in an exciting growth phase, expanding its product suite through innovation and strategic acquisitions, and is backed by experienced US venture capital investors. They foster a culture of autonomy, accountability and commercial excellence, attracting self-directed professionals who are curious, resilient and entrepreneurial.
Position Overview:
As Sales Development Representative, you'll own outbound prospecting activity across target dealer groups whilst supporting the wider commercial team with pipeline generation. You'll conduct structured research on target businesses using AI tools to identify stakeholders, engage sales and aftersales leaders through multi-channel outreach, and qualify opportunities before booking meetings for the commercial team. This role is central to the company's growth strategy and offers a clear progression pathway into Business Development for high performing individuals.
Responsibilities:
- Build and manage outbound prospecting activity through warm calling, email outreach, LinkedIn engagement, trade events and referrals.
- Conduct AI-powered research on target dealers to identify stakeholders, analyse profiles and tailor outreach based on revenue pain points.
- Engage sales and aftersales decision-makers across dealer groups to generate qualified meetings and opportunities.
- Qualify inbound and outbound leads, identifying genuine commercial opportunities for the wider sales team.
- Use AI tools for prospect research, stakeholder intelligence, outreach preparation and competitive analysis.
- Maintain accurate pipeline and activity data in HubSpot and provide reliable reporting on prospecting performance.
- Build and nurture relationships across multiple buyer roles within target accounts.
- Collaborate closely with the wider commercial team to refine messaging, improve outreach effectiveness and support revenue growth.
- Manage follow-up activity with discipline and consistency across all prospect conversations.
- Continuously improve prospecting approach based on feedback, performance metrics and market insight.
Requirements:
- Experience in a similar role, ideally within automotive, SaaS or related sectors.
- Confidence with warm prospecting across phone, email and LinkedIn channels.
- Strong communication skills with ability to build credibility and rapport quickly.
- Organised and disciplined approach to pipeline management and follow-up activity.
- Demonstrated ability to work towards activity and performance targets in a self-directed environment.
- Knowledge of automotive dealer operations, aftersales or OEM environments (desirable but not essential).
- Demonstrated use of AI tools in a professional context for research, outreach or sales preparation.
- Proficiency with HubSpot or comparable CRM, with discipline around data hygiene and pipeline accuracy.
- Self-directed, accountable, commercially sharp, resilient and coachable mindset.
- Collaborative, curious and proactive approach to work and continuous learning.
- Technologically fluent with willingness to embed AI into daily workflow.
- Entrepreneurial outlook with ability to thrive in a scale-up environment.
Benefits:
- Competitive base salary with on-target earnings up to £70k+
- 25 days holiday plus bank holidays.
- Employer pension contribution of up to 6%.
- Private Medical Insurance.
Alongside this competitive benefits package, you'll join a high-autonomy environment where self-directed professionals thrive. You'll work alongside a collaborative, commercially sharp team that values curiosity, resilience and accountability, with clear progression pathways as the business scales.
This is a role for someone who wants to make an impact in a fast-growing scale-up backed by experienced investors.
Hera recruits with diversity and inclusion at its core and continues to embrace, champion and recognise the incredible assets that come from working and collaborating with people from all walks of life.
We're here to support you every step of the way, so if you require reasonable adjustments during the application or interview process, please don't hesitate to reach out to us. We'll guide you through how we're able to support you with your specific needs and will ensure a fair and accessible recruitment process for all candidates, without you having to disclose the details behind your disability or condition.
Sales Development Representative employer: Hera
Join a rapidly expanding automotive technology and SaaS company that values autonomy, accountability, and commercial excellence. With a competitive salary package, generous holiday allowance, and opportunities for professional growth, you'll thrive in a collaborative environment that embraces innovation and diversity. This role offers a unique chance to make a significant impact within a scale-up backed by US venture capital, while leveraging cutting-edge AI tools to drive your success.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative
✨Tip Number 1
Get your networking game on! Connect with people in the automotive and SaaS sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might help you land that dream role!
✨Tip Number 2
Practice your pitch! Whether it’s a warm call or an email, make sure you can confidently communicate your value. Tailor your message to resonate with the specific needs of the dealer groups you’re targeting. Remember, it’s all about making that connection!
✨Tip Number 3
Leverage AI tools like a pro! Use them for research to understand your prospects better. The more you know about their pain points, the easier it’ll be to tailor your outreach and secure those meetings. It’s all about being smart and strategic!
✨Tip Number 4
Stay organised and disciplined! Keep track of your outreach efforts and follow-ups in HubSpot or your preferred CRM. Consistency is key in building relationships and converting leads into opportunities. Let’s keep that pipeline flowing!
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in outbound sales and the automotive sector. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Show Off Your AI Skills:Since we leverage AI tools for prospect research, it’s a good idea to mention any experience you have with these technologies. Let us know how you've used AI in your previous roles to enhance your outreach or research efforts.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out and are easy to read. This will help us quickly see why you’d be a great fit for the team!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Hera
✨Know Your Product Inside Out
Before the interview, make sure you understand the automotive SaaS landscape and the specific products offered by the company. Familiarise yourself with how their solutions benefit dealer groups and the unique selling points that set them apart from competitors.
✨Showcase Your Outbound Sales Skills
Prepare to discuss your experience with outbound prospecting. Be ready to share specific examples of how you've successfully generated leads in the past, particularly through warm calling, email outreach, or LinkedIn engagement. Highlight any AI tools you've used for research and outreach.
✨Demonstrate Your Research Abilities
Since the role involves conducting AI-powered research, come prepared with insights about the target dealer groups. Show that you can identify key stakeholders and understand their pain points. This will demonstrate your proactive approach and ability to tailor outreach effectively.
✨Emphasise Your Self-Directed Mindset
The company values self-directed professionals, so be ready to discuss how you manage your time and pipeline independently. Share examples of how you've met performance targets in previous roles and how you adapt based on feedback and market insights.
