At a Glance
- Tasks: Drive sales through confident prospecting and AI-powered outreach in the automotive sector.
- Company: Rapidly expanding automotive SaaS company with a collaborative culture.
- Benefits: Competitive salary, up to £70k OTE, 25 days holiday, and private medical insurance.
- Other info: High-autonomy environment with clear progression into Business Development.
- Why this job: Join a fast-growing scale-up and make a real impact in the automotive industry.
- Qualifications: Experience in outbound sales or automotive environments; strong communication skills.
The predicted salary is between 45000 - 45000 € per year.
Location: United Kingdom (Hybrid or remote with quarterly travel to London)
Contract Type: Permanent
Salary: Up to £45,000 with OTE of £70,000
Open doors with UK dealer groups and drive appointment generation through confident outbound prospecting.
Qualify and nurture opportunities across sales and aftersales teams within the automotive sector.
Leverage AI tools daily for prospect research, stakeholder intelligence and personalised outreach.
Build pipeline in a high-autonomy, scale-up environment with clear progression into Business Development.
Work with a rapidly expanding company serving over 75% of the UK's major dealer groups.
Our client is a well-known and rapidly expanding automotive technology and SaaS business based in London, but operating globally. They're looking for a motivated Sales Development Representative to generate new opportunities across the UK dealer ecosystem. If you have experience in outbound sales or automotive related environments, and are comfortable with warm prospecting and AI-powered outreach, this is an exciting opportunity to build a successful commercial career within a scale-up backed by US venture capital.
The organisation is in an exciting growth phase, expanding its product suite through innovation and strategic acquisitions, and is backed by experienced US venture capital investors. They foster a culture of autonomy, accountability and commercial excellence, attracting self-directed professionals who are curious, resilient and entrepreneurial.
Position Overview:
As Sales Development Representative, you'll own outbound prospecting activity across target dealer groups whilst supporting the wider commercial team with pipeline generation. You'll conduct structured research on target businesses using AI tools to identify stakeholders, engage sales and aftersales leaders through multi-channel outreach, and qualify opportunities before booking meetings for the commercial team. This role is central to the company's growth strategy and offers a clear progression pathway into Business Development for high performing individuals.
Responsibilities:
- Build and manage outbound prospecting activity through warm calling, email outreach, LinkedIn engagement, trade events and referrals.
- Conduct AI-powered research on target dealers to identify stakeholders, analyse profiles and tailor outreach based on revenue pain points.
- Engage sales and aftersales decision-makers across dealer groups to generate qualified meetings and opportunities.
- Qualify inbound and outbound leads, identifying genuine commercial opportunities for the wider sales team.
- Use AI tools for prospect research, stakeholder intelligence, outreach preparation and competitive analysis.
- Maintain accurate pipeline and activity data in HubSpot and provide reliable reporting on prospecting performance.
- Build and nurture relationships across multiple buyer roles within target accounts.
- Collaborate closely with the wider commercial team to refine messaging, improve outreach effectiveness and support revenue growth.
- Manage follow-up activity with discipline and consistency across all prospect conversations.
- Continuously improve prospecting approach based on feedback, performance metrics and market insight.
Requirements:
- Experience in a similar role, ideally within automotive, SaaS or related sectors.
- Confidence with warm prospecting across phone, email and LinkedIn channels.
- Strong communication skills with ability to build credibility and rapport quickly.
- Organised and disciplined approach to pipeline management and follow-up activity.
- Demonstrated ability to work towards activity and performance targets in a self-directed environment.
- Knowledge of automotive dealer operations, aftersales or OEM environments (desirable but not essential).
- Demonstrated use of AI tools in a professional context for research, outreach or sales preparation.
- Proficiency with HubSpot or comparable CRM, with discipline around data hygiene and pipeline accuracy.
- Self-directed, accountable, commercially sharp, resilient and coachable mindset.
- Collaborative, curious and proactive approach to work and continuous learning.
- Technologically fluent with willingness to embed AI into daily workflow.
- Entrepreneurial outlook with ability to thrive in a scale-up environment.
Benefits:
- Competitive base salary with on-target earnings up to £70k+.
- 25 days holiday plus bank holidays.
- Employer pension contribution of up to 6%.
- Private Medical Insurance.
Alongside this competitive benefits package, you'll join a high-autonomy environment where self-directed professionals thrive. You'll work alongside a collaborative, commercially sharp team that values curiosity, resilience and accountability, with clear progression pathways as the business scales.
This is a role for someone who wants to make an impact in a fast-growing scale-up backed by experienced investors.
Hera recruits with diversity and inclusion at its core and continues to embrace, champion and recognise the incredible assets that come from working and collaborating with people from all walks of life.
We're here to support you every step of the way, so if you require reasonable adjustments during the application or interview process, please don't hesitate to reach out to us. We'll guide you through how we're able to support you with your specific needs and will ensure a fair and accessible recruitment process for all candidates, without you having to disclose the details behind your disability or condition.
Sales Development Representative in England employer: Hera
Join a rapidly expanding automotive technology and SaaS company that values autonomy, accountability, and commercial excellence. With a competitive salary package, generous holiday allowance, and opportunities for professional growth, you'll thrive in a collaborative environment that embraces innovation and diversity. This role offers a unique chance to make a significant impact within the UK's major dealer groups while leveraging cutting-edge AI tools in your daily workflow.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative in England
✨Tip Number 1
Get to know the company inside out! Research their products, culture, and recent news. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Practice your pitch! Whether it's a phone call or a video chat, being confident in how you present yourself and your skills can make all the difference. We recommend rehearsing with a friend or in front of a mirror.
✨Tip Number 3
Network like a pro! Use LinkedIn to connect with current employees or industry professionals. A friendly message can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Sales Development Representative in England
Some tips for your application 🫡
Show Your Passion for Sales:When writing your application, let your enthusiasm for sales shine through! We want to see that you’re not just looking for a job, but that you’re genuinely excited about the opportunity to drive appointment generation and engage with the automotive sector.
Tailor Your Experience:Make sure to highlight any relevant experience you have in outbound sales or the automotive industry. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your skills and achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us quickly understand your qualifications and fit for the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Hera
✨Know Your Product Inside Out
Before the interview, make sure you understand the automotive SaaS landscape and the specific products offered by the company. Familiarise yourself with how their solutions benefit dealer groups and the challenges they address. This knowledge will help you speak confidently about how you can contribute to their success.
✨Master the Art of Warm Prospecting
Since the role involves warm prospecting, practice your pitch! Prepare examples of how you've successfully engaged prospects in the past. Be ready to discuss your approach to building rapport and trust quickly, as this will be crucial in your new role.
✨Leverage AI Tools for Research
Get comfortable using AI tools for prospect research before your interview. Show that you can identify key stakeholders and tailor outreach based on insights. Bring examples of how you've used technology to enhance your sales strategies, as this aligns perfectly with the company's focus.
✨Demonstrate Your Self-Directed Mindset
The company values self-directed professionals, so be prepared to share instances where you've taken initiative in your previous roles. Discuss how you manage your pipeline and follow-up activities, showcasing your organisational skills and discipline in achieving targets.
