At a Glance
- Tasks: Lead category strategy and turn data into actionable insights for growth.
- Company: Dynamic Brand and Own Label business with a focus on innovation.
- Benefits: Competitive salary, bonus potential, and flexible working options.
- Other info: Ideal for ambitious professionals seeking to influence and grow.
- Why this job: Make a real impact in a high-profile role within a growing company.
- Qualifications: Experience in category strategy, data analysis, and customer engagement.
The predicted salary is between 47250 - 57750 £ per year.
An exciting opportunity has arisen to join a successful Brand and Own Label business supplying customers across multiple channels, including Retail, Discount and Foodservice. This is a high-profile role within the Commercial team, responsible for shaping category strategy and turning complex consumer, shopper and market data into clear commercial opportunities.
Reporting to the Commercial Lead, you will lead the category strategy and insight agenda across the business. You will analyse category data to identify emerging trends, category opportunities and areas for growth. Translating these findings into persuasive recommendations, you will support customer ranging, pricing, promotional, merchandising and omni-channel activation plans. You will create compelling category stories through customer-facing presentations, build influential relationships with UK retail customers and manage external data and insight partners.
You will need:
- Experience leading category strategy and insight across UK retail customers
- Advanced knowledge of Nielsen, Kantar and other consumer, shopper and market data
- The ability to convert data into clear, actionable commercial recommendations
- Strong knowledge of ranging, pricing, promotions and merchandising
- Experience creating and presenting compelling category stories to customers
- A track record of influencing both internal stakeholders and external customers
- Experience leading cross-functional projects across Commercial, Sales and Marketing teams
- Previous people management or coaching experience is preferred
- Strong commercial awareness, including budget and financial management
- The confidence to operate with autonomy in a visible and influential position
This opportunity would suit an ambitious and commercially minded category professional who enjoys combining detailed analysis with customer engagement and wants to make a genuine impact within a growing Brand and Own Label business.
Senior Category Manager in Basingstoke employer: Henson Recruitment
Join a dynamic FMCG group that prioritises innovation and collaboration, offering a vibrant work culture where your contributions directly impact business growth. With a focus on employee development, you will have access to tailored training programmes and career advancement opportunities, all while working in the picturesque South West region known for its supportive community and quality of life.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Category Manager in Basingstoke
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Henson Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Henson Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Henson Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Henson Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Category Manager in Basingstoke
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Henson Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Henson Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Henson Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Henson Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Henson Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Henson Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
