Job Description
How you’ll make an impact
As Head of Customer Marketing, you’ll drive Dentally’s growth by ensuring customers activate faster, adopt more value, stay longer, and grow with us.
As we scale across the UKI, Australia, New Zealand and Canada, long-term success depends on maximising the value of our customer base. You’ll bring together lifecycle marketing, community, and advocacy to improve retention, influence expansion, and build long-term customer loyalty.
Working closely with Product Marketing, Sales, and Customer Success, you’ll turn customer marketing into a measurable growth engine supporting activation, retention, and expansion while strengthening Dentally’s reputation and customer advocacy as we grow internationally.
What you'll do
Own Dentally’s customer marketing strategy across lifecycle marketing, community, and advocacy, aligned to the Grow pillar
Set clear priorities and roadmaps to drive activation, adoption, retention, and expansion outcomes
Partner with product, sales and customer success to drive feature adoption and maximise customer value
Own performance across retention, adoption, expansion influence, community engagement, and advocacy outputs
Personally lead high-impact initiatives where strategic oversight or cross-functional leadership is
Team management
Lead and develop a high-performing customer marketing team, motivating and inspiring your team to reach and exceed all set targets and KPIs
Coach team members in best practices, fostering a culture of continuous development
Ensure all team members have clear, up-to-date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations
Maintain a trusting, collaborative environment, enabling the team to thrive
Lead recruitment efforts for your team, identifying and hiring top talent
Promote an inclusive and diverse culture, in line with Henry Schein One values
What you’ll bring with you
Experience leading customer marketing, lifecycle marketing, or retention-focused growth in a B2B SaaS environment
Strong commercial acumen, with a track record of influencing retention, expansion, or revenue KPIs
Experience building scalable lifecycle programmes that drive adoption and customer value
Experience developing community and advocacy initiatives that support brand and growth
Proven ability to lead cross-functionally across Product, Sales, and Customer Success
Experience operating as a player–manager, setting direction while stepping into execution when
Clear, confident communicator able to influence senior stakeholders
Customer-first mindset with a focus on long-term value and sustainable growth
Diversity at Henry Schein One
Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal-opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too.
Our Shared Values
Everyone at Henry Schein One is encouraged to live and demonstrate our core values:
Working as one
Making it easy
Caring about care
Making it happen
Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.
Head of Customer Marketing employer: Henry Schein
Henry Schein is an excellent employer for dental professionals, offering a supportive work environment in Chester that prioritises high-quality patient care and professional growth. With access to in-house CPD events, substantial referral incentives, and discounts on dental services, employees can thrive both personally and financially while contributing to a well-equipped practice dedicated to excellence in NHS and private dentistry.
