At a Glance
- Tasks: Lead product marketing strategies and drive impactful launches for innovative dental tech.
- Company: Join Henry Schein One, a top-rated tech company redefining dental care.
- Benefits: Enjoy a flexible, inclusive culture with opportunities for growth and development.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make a real difference in dental care while shaping the future of SaaS products.
- Qualifications: 8 years in B2B SaaS marketing with proven leadership skills.
The predicted salary is between 31500 - 38500 £ per year.
hackajob is collaborating with Henry Schein One to connect them with exceptional professionals for this role.
About Us
At Henry Schein One UK, we are a tech company with a mission to redefine dental care, creating a future where personalised, AI-driven treatment and intelligent practice management come together to enhance patient care and build a thriving dental practice. We’re innovators, relentless in our pursuit of customer success and constantly pushing the boundaries of the possible to create world-class SaaS products. Culture matters to us. Celebrated as one of the ‘Sunday Times UK's Best Places to Work’ companies, our culture as an inclusive and forward-thinking company means we are committed to creating an environment that values diversity and flexibility and promotes equal opportunities for everyone.
What We Do
Tech for good! Our SaaS product Dentally, solves real-world problems across three core areas:
- Clinical: AI‑powered diagnostics and note-taking, giving dentists an extra set of expert eyes on every x‑ray, further detecting subtle signs across conditions and boosting clinical accuracy in seconds.
- Practice Management: Automating everything, ensuring dental practices get admin done quicker! Payments, Workflows & Patient Management, 3rd Party Integration, Reporting and Staff Instant Messaging.
- Patient Experience: A digital-first experience that empowers patients to manage appointments, complete medical forms, and make payments - all from their own device. No more old-school phone calls and paper forms.
Our Culture
We are problem solvers, not ticket takers, and we champion creative problem-solving. Customer success is at the heart of everything we do. We strive to ensure that each member of our team, regardless of their department or role, prioritises the success of the customer in every interaction. From our Commercial teams right through to Operations, every area of our business plays an instrumental role in shaping the value of our user’s experience. Our customer success programmes are pivotal in maintaining dynamic feedback channels with our product teams, ensuring that we are always enhancing our software to align with customer needs. By delivering top-tier service, crafting innovative solutions, and offering proactive support, we are not just meeting expectations—we are creating long-lasting partnerships that drive positive outcomes.
Your Impact
The Product Marketing Lead turns Dentally’s product innovation into clear, compelling commercial impact. You will define how our products are positioned, launched, and adopted ensuring every release drives measurable outcomes across acquisition, activation, and expansion. Acting as the bridge between Product and Revenue, you’ll shape the go-to-market strategy, lead the launch moment, and enable sustained success through a structured handover to Customer Marketing for lifecycle adoption.
What You'll Do
- Own product positioning, messaging, and value propositions across ICPs and regions, ensuring clarity and competitive differentiation.
- Lead go-to-market strategies for all launches, defining objectives, channels, KPIs, and commercial impact.
- Drive the launch moment end-to-end, partnering with Product, Growth, Brand & Content, and Sales to ensure alignment and execution excellence.
- Define and manage the structured campaign handover to Customer Marketing, enabling sustained lifecycle adoption and expansion post-launch.
- Develop high-impact sales and customer enablement assets (pitch narratives, battlecards, demo messaging, objection handling).
- Measure and optimise launch performance, tracking adoption, activation, pipeline influence, win rate uplift, and expansion revenue.
Team management
- Lead and develop a high-performing product marketing team motivating and inspiring your team to reach and exceed all set targets and KPIs.
- Coach team members in best practices, fostering a culture of continuous development.
- Ensure all team members have clear, up-to-date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations.
- Maintain a trusting, collaborative environment, enabling the team to thrive.
- Lead recruitment efforts for your team, identifying and hiring top talent.
- Promote an inclusive and diverse culture, in line with Henry Schein One values.
What You'll Bring With You
- 8 years’ experience in B2B SaaS growth, demand generation or performance marketing.
- Demonstrable track record of delivering pipeline and revenue growth across multiple regions.
- Strong commercial acumen with deep understanding of CAC, LTV, attribution and funnel optimisation.
- Proven leadership experience managing and developing high-performing teams.
- Ability to collaborate and coordinate work with multiple departments and regional stakeholders.
- Highly analytical, structured and detail-focused in approach.
- Confident communicator, able to influence senior stakeholders and regional leaders.
- Thrives in fast-paced environments and motivated by ambitious growth targets.
- Self-managing, proactive and accountable.
- Strong independent decision-making, analysis and problem-solving skills.
Diversity
Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal-opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too.
Our Values
Everyone at Henry Schein One is encouraged to live and demonstrate our core values:
- Community
- Each Person is as Important as the Next
- Open Communication
- Diversity & Inclusion
- Caring
- Corporate Citizenship
- Shared Success
- Career Ethics
- Recognise Creativity & Encourage it
- People are our Greatest Asset
Our Hiring Process
We've made our process as simple as possible whilst also allowing you to meet multiple members of the team, giving us valuable viewpoints on your experience. For most roles, all interviews are via Zoom and we aim to get you through our process in about 2 weeks. We look forward to hearing from you :)
Manager, Product Marketing employer: Henry Schein One
At Henry Schein One UK, we pride ourselves on being a leading tech company that not only innovates in dental care but also fosters a vibrant and inclusive work culture. Recognised as one of the 'Sunday Times UK's Best Places to Work', we offer exceptional employee growth opportunities, a commitment to diversity, and a collaborative environment where every team member's contribution is valued. Join us in our mission to enhance patient care while enjoying the benefits of flexible working arrangements and a supportive team atmosphere in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Product Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Henry Schein One and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Henry Schein One are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Henry Schein One on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Henry Schein One. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Product Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Henry Schein One. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Henry Schein One:Show us that you’ve done your homework! In your application, briefly mention what you admire about Henry Schein One’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Henry Schein One
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Henry Schein One will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Henry Schein One, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
