At a Glance
- Tasks: Own and optimise lifecycle marketing programmes to enhance customer engagement and retention.
- Company: Join Henry Schein One UK, a leading tech company redefining dental care.
- Benefits: Enjoy a flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse and inclusive culture that values creativity and ambition.
- Why this job: Make a real impact in a dynamic team focused on customer success and innovation.
- Qualifications: Experience in lifecycle marketing within a B2B SaaS environment is essential.
The predicted salary is between 50000 - 65000 £ per year.
About Us
At Henry Schein One UK, we are a tech company with a mission to redefine dental care, creating a future where personalised, AI-driven treatment and intelligent practice management come together to enhance patient care and build a thriving dental practice. We’re innovators, relentless in our pursuit of customer success and constantly pushing the boundaries of the possible to create world‑class SaaS products. Culture matters to us. Celebrated as one of the 'Sunday Times UK’s Best Places to Work' companies, our culture as an inclusive and forward‑thinking company means we are committed to creating an environment that values diversity and flexibility and promotes equal opportunities for everyone.
What We Do
Tech for good! Our SaaS product Dentally solves real‑world problems across three core areas:
- Clinical: AI‑powered diagnostics and note‑taking, giving dentists an extra set of expert eyes on every x‑ray, further detecting subtle signs across conditions and boosting clinical accuracy in seconds.
- Practice Management: Automating everything, ensuring dental practices get admin done quicker! Payments, Workflows & Patient Management, 3rd Party Integration, Reporting and Staff Instant Messaging.
- Patient Experience: A digital‑first experience that empowers patients to manage appointments, complete medical forms, and make payments - all from their own device. No more old‑school phone calls and paper forms.
Our Culture
We are problem solvers, not ticket takers, and we champion creative problem‑solving. Customer success is at the heart of everything we do. We strive to ensure that each member of our team, regardless of their department or role, prioritises the success of the customer in every interaction. From our Commercial teams right through to Operations, every area of our business plays an instrumental role in shaping the value of our user’s experience. Our customer success programmes are pivotal in maintaining dynamic feedback channels with our product teams, ensuring that we are always enhancing our software to align with customer needs. By delivering top‑tier service, crafting innovative solutions, and offering proactive support, we are not just meeting expectations—we are creating long‑lasting partnerships that drive positive outcomes.
Your Impact
As Lifecycle Marketing Manager, you will own and scale Henry Schein One UK’s lifecycle marketing engine, driving faster activation, stronger product adoption, improved retention, and expansion readiness across our customer base. Working closely with Product, Customer Success, Sales, and Marketing Ops, you will turn lifecycle marketing into a measurable growth lever that directly influences retention, expansion, and customer experience at scale.
About You
- Aim to reference behaviours/traits from the Predictive Index PRO, and/or key personal traits identified in the job description.
- Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness.
- Design and build behaviour‑led, segmented customer journeys across email and in‑product messaging.
- Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches.
- Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs.
- Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively.
- Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort.
- Partner with Sales to drive upsell through marketing‑led nurture and expansion readiness signals.
What You’ll Bring With You
- Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment.
- Proven track record of improving activation, adoption, retention, or expansion metrics.
- Strong understanding of segmentation, behavioural triggers, and customer journey design.
- Commercial mindset with the ability to connect lifecycle activity to business impact.
- Experience working cross‑functionally with Product, Sales, and Customer Success.
- Strong analytical capability and comfort working with performance data and experimentation.
- Clear communicator, able to influence stakeholders and align teams around shared outcomes.
- Organised, proactive, and comfortable operating in a fast‑paced environment.
Diversity
Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal‑opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too.
Our Values
Everyone at Henry Schein One is encouraged to live and demonstrate our core values: Community, Each Person is as Important as the Next, Open Communication, Diversity & Inclusion, Caring, Corporate Citizenship, Shared Success, Career, Ethics, Recognise Creativity & Encourage it, People are our Greatest Asset.
Our Hiring Process
We’ve made our process as simple as possible whilst also allowing you to meet multiple members of the team, giving us valuable viewpoints on your experience. For most roles, all interviews are via Zoom and we aim to get you through our process in about 2 weeks. We look forward to hearing from you.
Lifecycle Marketing Manager employer: Henry Schein One group
At Henry Schein One UK, we pride ourselves on being a leading tech company that not only innovates in dental care but also fosters a vibrant and inclusive work culture. Recognised as one of the 'Sunday Times UK’s Best Places to Work', we offer our employees exceptional growth opportunities, a commitment to diversity, and a collaborative environment where every voice is valued. Join us in making a meaningful impact while enjoying the benefits of flexible working arrangements and a focus on personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Henry Schein One group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Henry Schein One group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Henry Schein One group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Henry Schein One group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lifecycle Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Henry Schein One group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Henry Schein One group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Henry Schein One group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Henry Schein One group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Henry Schein One group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Henry Schein One group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
