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For Companies At a Glance
- Tasks: Drive brand visibility and sales through innovative shopper marketing strategies.
- Company: Join Henkel, a diverse and inclusive global leader in FMCG.
- Benefits: Enjoy flexible work hours, hybrid model, and generous leave policies.
- Why this job: Make an impact by influencing consumer behaviour at the point of purchase.
- Qualifications: 3 years of experience in trade/retail/shopper marketing required.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
As a core member of the shopper marketing team, managing activation with priority retailers in grocery and drugstores. You will be responsible for developing and executing strategies to influence consumers at the point of purchase, driving brand visibility and sales through in-store & digital tactics. Your role involves collaborating with sales/brand teams, managing agencies, analyzing performance data (retail, shopper insights), overseeing POS materials, and optimizing campaigns to meet retailer & brand goals.
What You’ll Do
- Strategy Development: Create shopper marketing plans (in-store, digital, promotional) aligned with brand objectives and retailer needs.
- Cross-functional Collaboration: Work with brand, sales, and category management teams to ensure consistent messaging and integrated campaigns.
- Retailer Partnership: Build relationships with retailers to secure optimal product placement, displays, and promotional opportunities.
- Campaign Execution: Oversee the creation and deployment of POS materials, displays, digital ads, and promotions.
- Performance Analysis: Use sales data, shopper insights, and market trends to monitor campaigns, measure ROI, and provide actionable insights.
- Agency Management: Coordinate with external agencies (creative, media) for effective campaign delivery.
- Budget Management: Manage marketing budgets efficiently to maximize return on investment.
What Makes You a Good Fit
- Background: 3 years trade/retail/shopper marketing experience in FMCG.
- Mindset: Analytical, data-driven, commercial, creative, and results-oriented.
- Project Management: Excellent ability to manage end-to-end campaigns.
- Leadership: Influencing skills with internal stakeholders and external partners.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year.
- Diverse national and international growth opportunities.
- Global wellbeing standards with health and preventive care programs.
- Gender-neutral parental leave for a minimum of 8 weeks.
- Employee Share Plan with voluntary investment and Henkel matching shares.
- Performance bonus / incentives.
- Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary.
- Annual Leave: 27 days plus 8 Bank Holidays.
- Celebration vouchers.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
Shopper Marketing Manager employer: Henkel
Contact Detail:
Henkel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your past campaigns and successes. When you get the chance to chat with hiring managers, this will help you stand out and demonstrate your expertise in shopper marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in terms of driving brand visibility and sales. This shows you're genuinely interested and invested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our team at Henkel and ready to bring your unique skills to the table.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Shopper Marketing Manager role. Highlight your relevant experience in trade, retail, or shopper marketing, especially in FMCG, to show us you’re the perfect fit!
Show Off Your Analytical Skills: Since we love data-driven decision-making, don’t forget to mention any experience you have with performance analysis and using insights to optimise campaigns. We want to see how you can turn numbers into actionable strategies!
Highlight Collaboration Experience: We value teamwork here at StudySmarter, so share examples of how you've worked with cross-functional teams. Whether it’s collaborating with sales, brand, or external agencies, let us know how you’ve made magic happen together!
Keep It Professional Yet Personal: While we appreciate professionalism, we also want to get a sense of who you are. Inject a bit of your personality into your application to help us see how you’d fit into our diverse team. And remember, apply through our website for the best chance!
How to prepare for a job interview at Henkel
✨Know Your Shopper Marketing Strategies
Before the interview, brush up on key shopper marketing strategies, especially those relevant to FMCG. Be ready to discuss how you would develop and execute plans that align with brand objectives and retailer needs.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with performance analysis. Bring examples of how you've used sales data and shopper insights to optimise campaigns and measure ROI in previous roles.
✨Demonstrate Cross-Functional Collaboration
Think of specific instances where you've worked with brand, sales, or category management teams. Highlight how you ensured consistent messaging and integrated campaigns, as this is crucial for the role.
✨Build a Connection with Retailer Partnerships
Be ready to discuss how you've built relationships with retailers in the past. Share examples of how you secured optimal product placements and promotional opportunities, showcasing your influencing skills.
