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- Tasks: Drive brand visibility and sales through innovative shopper marketing strategies.
- Company: Join Henkel, a diverse and inclusive global leader in FMCG.
- Benefits: Flexible work hours, hybrid model, competitive pension, and performance bonuses.
- Why this job: Make an impact by influencing consumer behaviour at the point of purchase.
- Qualifications: 3 years in trade/retail/shopper marketing with strong analytical skills.
- Other info: Embrace a culture that values uniqueness and offers growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
As a core member of the shopper marketing team, managing activation with priority retailers in grocery and drugstores. You will be responsible for developing and executing strategies to influence consumers at the point of purchase, driving brand visibility and sales through in-store & digital tactics. Your role involves collaborating with sales/brand teams, managing agencies, analyzing performance data (retail, shopper insights), overseeing POS materials, and optimizing campaigns to meet retailer & brand goals.
What you’ll do
- Strategy Development: Create shopper marketing plans (in-store, digital, promotional) aligned with brand objectives and retailer needs.
- Cross-functional Collaboration: Work with brand, sales, and category management teams to ensure consistent messaging and integrated campaigns.
- Retailer Partnership: Build relationships with retailers to secure optimal product placement, displays, and promotional opportunities.
- Campaign Execution: Oversee the creation and deployment of POS materials, displays, digital ads, and promotions.
- Performance Analysis: Use sales data, shopper insights, and market trends to monitor campaigns, measure ROI, and provide actionable insights.
- Agency Management: Coordinate with external agencies (creative, media) for effective campaign delivery.
- Budget Management: Manage marketing budgets efficiently to maximize return on investment.
What makes you a good fit
- Background: 3 years trade/retail/shopper marketing experience in FMCG.
- Mindset: Analytical, data-driven, commercial, creative, and results-oriented.
- Project Management: Excellent ability to manage end-to-end campaigns.
- Leadership: Influencing skills with internal stakeholders and external partners.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year.
- Diverse national and international growth opportunities.
- Global wellbeing standards with health and preventive care programs.
- Gender-neutral parental leave for a minimum of 8 weeks.
- Employee Share Plan with voluntary investment and Henkel matching shares.
- Performance bonus / incentives.
- Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary.
- Annual Leave: 27 days plus 8 Bank Holidays.
- Celebration vouchers.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
Shopper Marketing Manager - Now Hiring! in Hemel Hempstead employer: Henkel
Contact Detail:
Henkel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager - Now Hiring! in Hemel Hempstead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your past campaigns and successes. When you get the chance to chat with hiring managers, this will help you stand out and demonstrate your expertise.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like Henkel, and express your enthusiasm for their work. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in shopper marketing and FMCG. Join webinars, read articles, and engage in discussions. This not only boosts your knowledge but also shows potential employers that you’re passionate about the field.
We think you need these skills to ace Shopper Marketing Manager - Now Hiring! in Hemel Hempstead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Shopper Marketing Manager role. Highlight your relevant experience in FMCG and showcase how your skills align with the job description. We want to see how you can bring your unique flair to our team!
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, don’t forget to mention any experience you have with performance analysis and using insights to drive marketing strategies. We love seeing candidates who can turn numbers into actionable plans!
Highlight Collaboration Experience: This position involves working closely with various teams, so share examples of how you've successfully collaborated in the past. Whether it’s with sales, brand teams, or external agencies, we want to know how you’ve built those relationships!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team at Henkel!
How to prepare for a job interview at Henkel
✨Know Your Shopper Marketing
Make sure you brush up on the latest trends in shopper marketing, especially in FMCG. Be ready to discuss how you can create effective strategies that align with brand objectives and retailer needs. Show them you understand the nuances of in-store and digital tactics!
✨Showcase Your Analytical Skills
Since this role is data-driven, prepare to talk about your experience with performance analysis. Bring examples of how you've used sales data and shopper insights to optimise campaigns and measure ROI. This will demonstrate your analytical mindset and results-oriented approach.
✨Highlight Your Collaboration Experience
This position requires cross-functional collaboration, so be ready to share specific instances where you've worked with sales, brand, or category management teams. Discuss how you ensured consistent messaging and integrated campaigns, showcasing your influencing skills with internal stakeholders.
✨Prepare for Budget Management Questions
Since managing budgets efficiently is key, think of examples where you've maximised return on investment. Be prepared to discuss your approach to budget management and how it has contributed to successful campaign execution in your previous roles.
