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For Companies At a Glance
- Tasks: Drive brand visibility and sales through innovative shopper marketing strategies.
- Company: Join Henkel, a diverse and inclusive global leader in FMCG.
- Benefits: Flexible work hours, hybrid model, competitive pension, and performance bonuses.
- Why this job: Make an impact by influencing consumer behaviour at the point of purchase.
- Qualifications: 3 years in trade/retail/shopper marketing with strong analytical skills.
- Other info: Enjoy diverse growth opportunities and a supportive work environment.
The predicted salary is between 36000 - 60000 Β£ per year.
As a core member of the shopper marketing team, managing activation with priority retailers in grocery and drugstores. You will be responsible for developing and executing strategies to influence consumers at the point of purchase, driving brand visibility and sales through in-store and digital tactics. Your role involves collaborating with sales/brand teams, managing agencies, analyzing performance data (retail, shopper insights), overseeing POS materials, and optimizing campaigns to meet retailer and brand goals.
What You Μll Do
- Strategy Development: Create shopper marketing plans (in-store, digital, promotional) aligned with brand objectives and retailer needs.
- Cross-functional Collaboration: Work with brand, sales, and category management teams to ensure consistent messaging and integrated campaigns.
- Retailer Partnership: Build relationships with retailers to secure optimal product placement, displays, and promotional opportunities.
- Campaign Execution: Oversee the creation and deployment of POS materials, displays, digital ads, and promotions.
- Performance Analysis: Use sales data, shopper insights, and market trends to monitor campaigns, measure ROI, and provide actionable insights.
- Agency Management: Coordinate with external agencies (creative, media) for effective campaign delivery.
- Budget Management: Manage marketing budgets efficiently to maximize return on investment.
What Makes You a Good Fit
- Background: 3 years trade/retail/shopper marketing experience in FMCG.
- Mindset: Analytical, data-driven, commercial, creative, and results-oriented.
- Project Management: Excellent ability to manage end-to-end campaigns.
- Leadership: Influencing skills with internal stakeholders and external partners.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year.
- Diverse national and international growth opportunities.
- Global wellbeing standards with health and preventive care programs.
- Gender-neutral parental leave for a minimum of 8 weeks.
- Employee Share Plan with voluntary investment and Henkel matching shares.
- Performance bonus / incentives.
- Competitive Pension and Life Assurance - Company contributes up to 10% of basic salary.
- Annual Leave: 27 days plus 8 Bank Holidays.
- Celebration vouchers.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
Shopper Marketing Manager in Hemel Hempstead employer: Henkel
Contact Detail:
Henkel Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Shopper Marketing Manager in Hemel Hempstead
β¨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
β¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is a great way to demonstrate your expertise in shopper marketing and make a lasting impression.
β¨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their shopper marketing strategies and come ready with ideas on how you can contribute. This shows you're proactive and genuinely interested in the role.
β¨Tip Number 4
Donβt forget to apply through our website! Itβs the best way to ensure your application gets seen. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace Shopper Marketing Manager in Hemel Hempstead
Some tips for your application π«‘
Tailor Your Application: Make sure to customise your CV and cover letter for the Shopper Marketing Manager role. Highlight your relevant experience in FMCG and showcase how your skills align with the job description. We want to see how you can bring your unique flair to our team!
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, donβt forget to mention any experience you have with performance analysis and using insights to drive marketing strategies. We love seeing candidates who can turn numbers into actionable plans!
Highlight Collaboration Experience: This position involves a lot of teamwork, so be sure to share examples of how you've successfully collaborated with cross-functional teams in the past. Weβre looking for someone who can build strong relationships both internally and with retailers.
Apply Through Our Website: We encourage you to submit your application through our website. Itβs the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows youβre keen on joining our awesome team!
How to prepare for a job interview at Henkel
β¨Know Your Shopper Marketing Strategies
Before the interview, brush up on the latest shopper marketing trends and strategies. Be ready to discuss how you would develop and execute campaigns that align with brand objectives and retailer needs. This shows your understanding of the role and your proactive approach.
β¨Showcase Your Analytical Skills
Prepare to talk about your experience with performance analysis. Bring examples of how you've used sales data and shopper insights to optimise campaigns in the past. This will demonstrate your analytical mindset and ability to drive results.
β¨Highlight Cross-Functional Collaboration
Think of specific instances where you've successfully collaborated with sales, brand, or category management teams. Sharing these experiences will illustrate your teamwork skills and how you can contribute to integrated campaigns at Henkel.
β¨Build a Connection with Retailer Partnerships
Research Henkel's key retailers and be ready to discuss how you would build relationships with them. Mention any previous experiences where you secured optimal product placements or promotional opportunities, as this will show your capability in managing retailer partnerships.
