At a Glance
- Tasks: Create and execute marketing strategies to boost consumer purchases in-store and online.
- Company: Join Henkel, a leader in innovative consumer goods.
- Benefits: Enjoy flexible working hours and a competitive benefits package.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact on retail growth with data-driven marketing strategies.
- Qualifications: Experience in trade/retail marketing within FMCG is essential.
The predicted salary is between 50000 - 65000 £ per year.
Henkel is seeking a Shopper Marketing Manager in Hemel Hempstead, United Kingdom. This role involves developing and executing marketing strategies to influence consumer behaviour at point of purchase through both in-store and digital initiatives.
The successful candidate will work collaboratively with sales and brand teams to execute campaigns, analyse performance data, and manage budgets. A background in trade/retail marketing in FMCG is essential.
Perks include flexible working hours and a competitive benefits package.
Senior Shopper Marketing Lead – Data-Driven Retail Growth in Hemel Hempstead employer: Henkel
Henkel is an exceptional employer that fosters a collaborative work culture, encouraging innovation and creativity in the dynamic field of shopper marketing. Located in Hemel Hempstead, employees benefit from flexible working hours and a competitive benefits package, alongside ample opportunities for professional growth and development within the fast-paced FMCG sector. Join us to make a meaningful impact on consumer behaviour while enjoying a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Shopper Marketing Lead – Data-Driven Retail Growth in Hemel Hempstead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Henkel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Henkel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Henkel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Henkel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Shopper Marketing Lead – Data-Driven Retail Growth in Hemel Hempstead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Henkel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Henkel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Henkel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Henkel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Henkel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Henkel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
