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- Tasks: Lead exciting digital campaigns for top hair brands and manage local agencies.
- Company: Join Henkel Beauty Care Professional, a leader in the beauty industry.
- Benefits: Enjoy flexible hours, hybrid work, and 27 days annual leave plus bank holidays.
- Why this job: Be part of a creative team that values your unique perspective and passion for hair.
- Qualifications: Degree in Business or Marketing with 4 years of digital marketing experience required.
- Other info: Diverse and inclusive workplace welcoming all backgrounds and experiences.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a dynamic Digital Marketing Manager to join Henkel Beauty Care Professional in Hemel Hempstead. In this role, you’ll lead digital campaigns across our professional hair brands, manage local agencies, and drive social, influencer, and SEO strategies. You’ll be the go-to for digital execution, shaping content, steering campaigns, and analysing performance to keep our brands at the forefront of the industry.
What you´ll do
- Create, implement and steer local execution of digital advertising campaigns across all brands with a full funnel approach.
- Reporting of local ad campaigns with local agency support.
- Pitch local content and campaign ideas to tie in with global assets provided.
- Co-ordinate the local Social Media campaigns across all brands in collaboration with our local PR agency.
- Highlight opportunities with local content creators & manage influencer campaign strategy
- Steer local agencies as main point of contact for Marketing team.
- Responsible for approving website updates including PIM data management.
- Co-ordinate the creation of SEO friendly content based on a list of targeted key words.
- Regular analysis and assessment of digital marketing channels and trends.
What makes you a good fit
- Degree educated, or equivalent, ideally within Business or Marketing.
- Minimum 4 year’s experience in a similar Digital Marketing role.
- Experience in digital marketing with a focus on social media campaigns, content creation, google ad and google analytics.
- Creative thinking with a positive sense of initiative.
- Strong analytical skills & good attention to detail.
- Proactive, passionate, team-player.
- Excellent communication skills, able to communicate ideas concisely and confidently.
- Ability to take on a high level of autonomy.
- Passionate about hair!
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Performance bonus / incentives
- Competitive Pension & Life Assurance – Company contributes up to 10% of basic salary
- Annual Leave: 27 days plus 8 Bank Holidays
- Celebration vouchers
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
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Digital Marketing Manager employer: Henkel
Contact Detail:
Henkel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with Henkel's brands and their digital presence. Understanding their current campaigns and social media strategies will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the beauty and digital marketing sectors. Attend industry events or join online forums to connect with people who might provide insights or even referrals for the position.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss how you measured success and what adjustments you made based on performance data.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially in the beauty industry. Being able to discuss recent developments or innovative strategies can set you apart as a candidate who is proactive and passionate about the field.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially focusing on social media campaigns and content creation. Use keywords from the job description to align your skills with what Henkel is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for hair and digital marketing. Mention specific campaigns you've led or contributed to, and how they relate to the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, provide examples of how you've used analytics tools like Google Analytics to assess campaign performance. Highlight any successful strategies you implemented based on your analysis.
Demonstrate Creativity: Include examples of creative campaigns you've developed or pitched in the past. This could be through case studies or brief descriptions of your role in those projects, showing how you can bring innovative ideas to Henkel.
How to prepare for a job interview at Henkel
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing, especially with social media campaigns and content creation. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive successful digital strategies.
✨Prepare for Analytical Questions
Given the role's focus on analysing performance, brush up on your analytical skills. Be ready to discuss how you've used tools like Google Analytics to assess campaign effectiveness and make data-driven decisions in previous roles.
✨Demonstrate Creativity and Initiative
Henkel values creative thinking, so come prepared with innovative ideas for potential campaigns. Think about how you can tie local content with global assets and be ready to pitch these ideas during the interview.
✨Communicate Confidently
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and concisely, especially when discussing your past experiences and how they relate to the job at Henkel. Confidence in your delivery can make a significant impact.
