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- Tasks: Lead a dynamic team to drive category growth and shopper engagement across the UK & Ireland.
- Company: Join Henkel, a global leader in consumer goods with a diverse and inclusive culture.
- Benefits: Enjoy flexible work hours, hybrid model, competitive salary, and generous annual leave.
- Other info: Embrace diverse growth opportunities and contribute to a collaborative, high-performance environment.
- Why this job: Make a real impact by shaping strategies and building strong retailer partnerships.
- Qualifications: Proven experience in category management and shopper marketing, ideally in CPG/FMCG.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an experienced and strategic Category Management & Shopper Team Lead to drive category growth and shopper engagement across the UK & Ireland market. Leading a team of two Category Managers and two Shopper Marketing Managers, this role is pivotal in shaping category strategies, delivering compelling shopper marketing plans, and building strong retailer partnerships.
The ideal candidate will bring proven expertise in both category management and shopper marketing, ideally gained in a leading CPG/FMCG company, with a strong understanding of the UK&I retail landscape.
What you´ll do
- Lead, coach, and develop a team of Category Managers and Shopper Marketing Managers, fostering a high-performance and collaborative culture.
- Ensure team alignment with commercial, sales, and marketing priorities.
- Champion best-in-class processes, tools, and ways of working.
- Lead the development of insight-driven category strategies for key retailers.
- Translate shopper, market, and retailer insights into actionable growth drivers.
- Partner with commercial teams to influence retailer range reviews, promotional plans, and shelf execution.
- Monitor category performance and provide actionable recommendations to maximize market share and ROI.
- Oversee the creation and execution of shopper activation plans aligned to brand and category strategies.
- Build strong joint business plans with retailers, delivering innovative, insight-led shopper campaigns.
- Ensure all shopper activity is measurable and delivers against key objectives (penetration, conversion, basket size).
- Manage budgets effectively, optimizing ROI across activations.
- Act as the key interface between sales, marketing and NRM to ensure aligned plans and execution.
- Partner with global and Western Europe regional teams to adapt best practices to the UK&I market.
- Represent category and shopper functions internally, influencing senior stakeholders with data-driven recommendations.
What makes you a good fit
- Pr oven track record in both category management and shopper marketing roles.
- Strong leadership experience, with a background in developing and managing teams.
- Experience in CPG/FMCG sector, with deep knowledge of the UK&I retail environment (DIY, grocery, discounters, convenience).
- Excellent analytical skills with the ability to translate data into actionable insights.
- Strong influencing skills with senior stakeholders and retailers.
- Commercial acumen with a track record of driving category growth.
- Ability to balance strategic thinking with operational delivery.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Performance bonus / incentives
- Competitive Pension & Life Assurance – Company contributes up to 10% of basic salary
- Annual Leave: 27 days plus 8 Bank Holidays
- Celebration vouchers
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
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Category Management & Shopper marketing team lead employer: Henkel
Contact Detail:
Henkel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Management & Shopper marketing team lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the CPG/FMCG sector and let them know you're on the hunt for a Category Management & Shopper Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s recent campaigns and category strategies. Show us that you’re not just familiar with the UK&I retail landscape, but that you can bring fresh insights and ideas to the table. We love candidates who come prepared!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, shoot a quick thank-you email to express your appreciation and reiterate your enthusiasm for the role. It keeps you top of mind and shows us you’re genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re proactive and keen to join our team at Henkel. Let’s make it happen!
We think you need these skills to ace Category Management & Shopper marketing team lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Category Management & Shopper Marketing Team Lead. Highlight your experience in category management and shopper marketing, especially within the CPG/FMCG sector. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven category growth and engaged shoppers in previous roles. Let us see your passion for the industry!
Showcase Your Leadership Skills: Since this role involves leading a team, make sure to highlight your leadership experience. Talk about how you've developed teams and fostered a collaborative culture. We love seeing candidates who can inspire and motivate others!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Henkel
✨Know Your Category Inside Out
Before the interview, dive deep into the category management and shopper marketing landscape. Familiarise yourself with current trends in the UK&I market, especially within the CPG/FMCG sector. This knowledge will help you speak confidently about how you can drive category growth and engage shoppers effectively.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience. Think of specific instances where you've successfully coached or developed a team. Be ready to discuss how you foster a collaborative culture and align your team's goals with commercial priorities, as this is crucial for the role.
✨Bring Data-Driven Insights
Since the role involves translating insights into actionable strategies, come prepared with examples of how you've used data to influence decisions in past roles. Discuss any successful campaigns or initiatives you've led that were based on solid analytical skills and how they impacted category performance.
✨Understand Retailer Partnerships
Research the key retailers in the UK&I market and think about how you would approach building strong partnerships with them. Be ready to discuss your experience with joint business plans and how you've delivered innovative, insight-led shopper campaigns that resonate with both retailers and consumers.