At a Glance
- Tasks: Lead innovative media campaigns and optimise performance for top brands.
- Company: Join Henkel, a global leader in FMCG with a dynamic culture.
- Benefits: Competitive salary, flexible working options, and opportunities for growth.
- Other info: Collaborative environment with a focus on continuous learning and innovation.
- Why this job: Shape the future of media strategies and drive real business impact.
- Qualifications: Experience in media planning and a passion for data-driven strategies.
The predicted salary is between 45000 - 55000 £ per year.
About this Position
Join Henkel as our Media Manager and play a key role in shaping the success of our UK & Ireland brands through innovative, data driven media strategies.
In this exciting role, you'll lead the planning, optimisation and performance of multi channel media campaigns, ensuring every investment delivers maximum impact and return.
Working closely with leading agency partners, global platforms and internal stakeholders, you'll use insight, analytics and the latest digital trends to drive continuous improvement, influence media strategy and deliver measurable business growth across one of the world's leading FMCG organisations.
What you'll do
- Lead the planning and delivery of paid media campaigns across a portfolio of brands, developing data driven media strategies that maximise performance, efficiency and return on investment while ensuring compliance with Henkel governance and approval processes.
- Manage end to end campaign execution, driving continuous optimisation to achieve key performance metrics including CPM, CPC, CPV and ROAS, while maintaining accurate tracking, platform set up and brand safety standards.
- Own media budgets and financial governance, ensuring effective budget management, accurate campaign pacing, purchase order management, reconciliation and the identification of cost saving opportunities.
- Analyse campaign performance and market data to generate actionable insights, using attribution, marketing mix modelling and competitor intelligence to continuously improve media effectiveness.
- Lead test and learn initiatives, evaluating results and embedding learnings into future campaign planning to drive innovation and continuous improvement.
- Stay ahead of digital media trends by monitoring developments in AI, emerging platforms and advertising technologies, while building strong relationships with key media partners including Google, Meta, Tik Tok and The Trade Desk.
- Build collaborative relationships with agencies and internal stakeholders, leading day to day agency performance, sharing best practice across markets and ensuring operational excellence.
- Be a key point of contact for Regional Media and digital teams ensuring best practice is adhered to and learnings are shared with wider European team members.
- Partner with brand and influencer teams to develop platform first content that maximises campaign performance, engagement and measurable business outcomes.
Media Efficiency Manager employer: Henkel AG & Co. KGaA
Henkel is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the National Account Manager role in Hemel Hempstead. Employees benefit from comprehensive growth opportunities, competitive compensation, and a commitment to sustainability, making it a rewarding place to build a career while contributing to meaningful projects in a dynamic market.
StudySmarter Expert Advice🤫
We think this is how you could land Media Efficiency Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Henkel AG & Co. KGaA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Henkel AG & Co. KGaA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Henkel AG & Co. KGaA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Henkel AG & Co. KGaA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Efficiency Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Henkel AG & Co. KGaA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Henkel AG & Co. KGaA:Show us that you’ve done your homework! In your application, briefly mention what you admire about Henkel AG & Co. KGaA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Henkel AG & Co. KGaA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Henkel AG & Co. KGaA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Henkel AG & Co. KGaA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
