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For Companies At a Glance
- Tasks: Lead HENI's content ecosystem and drive commercial success through innovative strategies.
- Company: HENI, a dynamic art services business merging art and technology.
- Benefits: Competitive salary, creative freedom, and the chance to shape a global brand.
- Other info: Ideal for entrepreneurial spirits passionate about art and culture.
- Why this job: Join a fast-paced team and redefine how art engages with audiences worldwide.
- Qualifications: Proven experience in building digital content brands and audience monetisation.
The predicted salary is between 80000 - 120000 £ per year.
About HENI
HENI is an international art services business working at the intersection of art and technology. From printmaking and physical artwork marketplaces to NFTs, publishing, news, video production, and art research, HENI works with the world's leading artists and estates to make art accessible to audiences worldwide. We are ambitious, fast-moving, and unafraid to challenge how the art world operates.
The Role
This is a rare opportunity for an exceptional commercial leader to shape how HENI shows up in the world. We are looking for someone who understands that content is not a support function — it is a revenue engine. You will own the full digital content ecosystem: HENI Talks, our podcast output, news, social media, digital media, and publishing. But your mandate goes well beyond production. You will unify these channels into a single, unmistakable brand and turn audience attention into commercial outcomes — book sales, artwork sales, marketplace traffic, and a global community that trusts and buys from HENI. This person will sit at the senior leadership table. They will be as comfortable talking P&L as they are talking editorial strategy.
What You Will Own
You will take full ownership of HENI's content and media ecosystem and be accountable for its commercial performance. That means HENI Talks and the broader video production output, the podcast strategy, the news channel, all social and digital media channels, and the publishing arm — books, essays, and any platform where HENI puts information into the world. You will also own the brand architecture that ties all of this together, ensuring that every piece of content, every channel, and every audience touchpoint feels unmistakably HENI. Critically, you will build the commercial infrastructure that converts audience into revenue — developing partnerships, sponsorships, content licensing opportunities, and direct sales funnels that monetise the audiences we are building.
What We Are Looking For
The right person will have built something — a media brand, a content business, a digital audience — and turned it into a commercial proposition. They will understand deeply how modern audiences behave: how they discover, consume, share, and ultimately buy. They will have strong instincts about what makes content travel and what makes a brand resonate beyond its existing fanbase. We are looking for someone who has grown up in a world where distribution is democratised, where the creator economy and the brand economy overlap, and where data informs every editorial decision without killing creative instinct.
Specific experience we value highly includes building and scaling digital content brands, audience monetisation across multiple formats, performance marketing and growth, brand strategy with demonstrable commercial outcomes, and experience working across video, audio, social, and publishing simultaneously rather than in siloed teams. Experience in or genuine passion for art, culture, or luxury would be a significant advantage, though intellectual curiosity and a desire to learn matters as much as existing domain knowledge.
The Commercial Mandate
To be explicit about what success looks like: you will grow book sales and publishing revenue, drive qualified traffic and conversions to the HENI marketplace, grow the audience size and engagement across all content channels, build the brand's authority and desirability to the point that it meaningfully accelerates sales across the whole business, and identify and close commercial partnerships that generate new revenue streams. You will report on all of this with rigour.
The Kind of Person Who Will Thrive Here
You are restless and entrepreneurial. You see an underutilised asset and immediately think about how to extract value from it. You do not need a large legacy team to feel effective — you know how to build lean, move fast, and iterate. You are not precious about titles or hierarchy, but you do care deeply about quality and impact. You understand that in the art world, credibility is currency, and you know how to build it without sacrificing commercial ambition.
Reporting & Seniority
This role reports directly to the proprietor and is a member of the senior leadership team.
Chief Brand & Content Officer in London employer: HENI
Contact Detail:
HENI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Brand & Content Officer in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the art and content industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your best work in brand strategy and content creation. Use social media to share insights and engage with the community. This not only showcases your skills but also positions you as a thought leader in the field.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, research the company thoroughly. Understand their brand voice and audience. Then, when you reach out, make sure to align your experience with their needs. This shows you’re genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you. Plus, applying directly shows your enthusiasm for being part of our team at HENI. Let’s make art accessible together!
We think you need these skills to ace Chief Brand & Content Officer in London
Some tips for your application 🫡
Show Your Passion for Art and Content: When you're writing your application, let your love for art and content shine through! We want to see how your experiences and interests align with HENI's mission. Share any relevant projects or initiatives that showcase your creativity and understanding of the art world.
Be Clear About Your Achievements: We’re looking for someone who can drive results, so make sure to highlight your past successes in building and scaling digital content brands. Use specific examples and metrics to demonstrate how you've turned audience engagement into revenue. Numbers speak volumes!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Chief Brand & Content Officer role. Show us that you understand what HENI is all about and how you can contribute to our vision.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows us that you’re keen on joining our team at HENI!
How to prepare for a job interview at HENI
✨Know Your Stuff
Before the interview, dive deep into HENI's brand and content ecosystem. Familiarise yourself with their existing channels like HENI Talks and their social media presence. This will not only show your genuine interest but also help you discuss how you can enhance their brand strategy.
✨Showcase Your Success
Prepare to share specific examples of how you've built and scaled digital content brands in the past. Highlight any commercial outcomes you've achieved, such as increased audience engagement or revenue growth. This will demonstrate that you understand the role's demands and can deliver results.
✨Think Commercially
Since this role is all about turning content into a revenue engine, be ready to discuss your approach to monetising audiences. Bring ideas for partnerships, sponsorships, and content licensing opportunities that could benefit HENI. This shows you're not just creative but also commercially savvy.
✨Be Ready to Discuss Data
Data-driven decision-making is key in this role. Be prepared to talk about how you've used data to inform your editorial strategies in the past. Share insights on audience behaviour and how you've adapted content to meet their needs, proving that you can blend creativity with analytics.