Chief Brand & Content Officer

About HENI

HENI is an international art services business working at the intersection of art and technology. From printmaking and physical artwork marketplaces to NFTs, publishing, news, video production, and art research, HENI works with the world's leading artists and estates to make art accessible to audiences worldwide. We are ambitious, fast-moving, and unafraid to challenge how the art world operates.

The Role

This is a rare opportunity for an exceptional commercial leader to shape how HENI shows up in the world. We are looking for someone who understands that content is not a support function — it is a revenue engine. You will own the full digital content ecosystem: HENI Talks, our podcast output, news, social media, digital media, and publishing. But your mandate goes well beyond production. You will unify these channels into a single, unmistakable brand and turn audience attention into commercial outcomes — book sales, artwork sales, marketplace traffic, and a global community that trusts and buys from HENI. This person will sit at the senior leadership table. They will be as comfortable talking P&L as they are talking editorial strategy.

What You Will Own

You will take full ownership of HENI's content and media ecosystem and be accountable for its commercial performance. That means HENI Talks and the broader video production output, the podcast strategy, the news channel, all social and digital media channels, and the publishing arm — books, essays, and any platform where HENI puts information into the world. You will also own the brand architecture that ties all of this together, ensuring that every piece of content, every channel, and every audience touchpoint feels unmistakably HENI. Critically, you will build the commercial infrastructure that converts audience into revenue — developing partnerships, sponsorships, content licensing opportunities, and direct sales funnels that monetise the audiences we are building.

What We Are Looking For

The right person will have built something — a media brand, a content business, a digital audience — and turned it into a commercial proposition. They will understand deeply how modern audiences behave: how they discover, consume, share, and ultimately buy. They will have strong instincts about what makes content travel and what makes a brand resonate beyond its existing fanbase. We are looking for someone who has grown up in a world where distribution is democratised, where the creator economy and the brand economy overlap, and where data informs every editorial decision without killing creative instinct. Specific experience we value highly includes building and scaling digital content brands, audience monetisation across multiple formats, performance marketing and growth, brand strategy with demonstrable commercial outcomes, and experience working across video, audio, social, and publishing simultaneously rather than in siloed teams. Experience in or genuine passion for art, culture, or luxury would be a significant advantage, though intellectual curiosity and a desire to learn matters as much as existing domain knowledge.

The Commercial Mandate

To be explicit about what success looks like: you will grow book sales and publishing revenue, drive qualified traffic and conversions to the HENI marketplace, grow the audience size and engagement across all content channels, build the brand's authority and desirability to the point that it meaningfully accelerates sales across the whole business, and identify and close commercial partnerships that generate new revenue streams. You will report on all of this with rigour.

The Kind of Person Who Will Thrive Here

You are restless and entrepreneurial. You see an underutilised asset and immediately think about how to extract value from it. You do not need a large legacy team to feel effective — you know how to build lean, move fast, and iterate. You are not precious about titles or hierarchy, but you do care deeply about quality and impact. You understand that in the art world, credibility is currency, and you know how to build it without sacrificing commercial ambition.

Reporting & Seniority

This role reports directly to the proprietor and is a member of the senior leadership team.