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- Tasks: Lead brand partnerships and communications to amplify Formula E's global presence.
- Company: Join Formula E, the world's fastest-growing sport focused on innovation and sustainability.
- Benefits: Enjoy perks that support your wellbeing and professional growth, plus a vibrant work culture.
- Why this job: Make a significant impact in a thrilling environment while promoting sustainable progress.
- Qualifications: Experience in brand marketing and lifestyle communications with strong relationship-building skills required.
- Other info: Diverse talent is welcomed; apply by 9th July 2025 or sooner if applications are high.
The predicted salary is between 43200 - 72000 £ per year.
Looking to take the lead into your next role? Strap in, we\’re looking for a Senior Brand Partnership & Communications Manager to join our unique mission!
About Formula E:
Formula E, the world\’s fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.
Hosting over 100 races in iconic cities globally and backed by top manufacturers like McLaren, Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world\’s first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).
Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.
Welcome to the home of Global Electric Street Racing.
The Role:
Reporting directly to the PR & Communications Director, the Senior Brand Partnership & Communication Manager will be a pivotal force in amplifying our brand awareness and cultivating passionate global fandom. This is a unique opportunity to be at the forefront of innovative marketing, pushing boundaries and injecting the dynamism of Formula E into the broader cultural landscape. You\’ll be empowered to identify and seize moments that matter, taking our sport to new audiences through bold, creative, and impactful activations and communications. If you\’re a relentless optimist with an entrepreneurial spirit and a knack for making the impossible happen, this is your chance to make a significant impact on a global stage.
- Strategic Amplification: Collaborate with the PR & Communications Director, and the wider marketing team to develop and execute a comprehensive brand amplification strategy focused on leveraging cultural moments and broader events to elevate Formula E\’s awareness and salience.
- Cultural Hijacking & Activation Champion: Identify relevant cultural trends, events, and emerging moments, developing creative and impactful activation and communication plans to authentically integrate Formula E into these spaces, generating significant noise and earned media while amplifying brand partnership activations.
- Driver Engagement & Profile Building: Work closely with your comms and content colleagues and the Formula E Teams and Drivers to identify and cultivate opportunities that showcase our driver personalities and build deeper emotional connections with our target audience, increasing their individual profiles and overall fan engagement.
- Lifestyle Media Relations: Develop strong relationships with lifestyle, entertainment, music, and fashion media to secure impactful coverage and build a robust network of key media contacts. Stay ahead of media trends and identify emerging influencers and platforms.
- Campaign Development & Execution: Lead the development and execution of bold and innovative brand amplification campaigns that break through the traditional motorsport echo chamber, reaching target audiences in culturally relevant and compelling ways.
- Relationship Building: Build and maintain strong relationships with Formula E Teams, Drivers, and their representatives. Cultivate and nurture relationships with key lifestyle, entertainment, music, and fashion media.
- Team Leader: Lead and mentor a team, driving their success and development while fostering collaboration and high performance.
What we\’re looking for in you:
- Impactful Brand Champion: Significant experience in brand marketing, communications, or a related field, with a proven track record of developing and executing impactful brand amplification campaigns.
- Lifestyle Communications Activator : Demonstrable experience in lifestyle communications, stunts, and/or activations, ideally within a challenger brand environment.
- Cultural Landscape Acumen: A deep understanding of the cultural landscape, including trends in music, fashion, entertainment, and emerging digital platforms.
- High-Profile Relationship Builder: Excellent interpersonal and relationship-building skills, with the ability to build trust and rapport with high-profile individuals, including athletes and celebrities.
- Strong Entrepreneurial Spirit: A proactive, energetic, and highly positive \”can-do\” attitude with an entrepreneurial spirit and a drive to make the impossible happen.
- Proven Leadership: Experience in managing and guiding a team.
What\’s in it for you?
At Formula E, we offer a range of benefits and perks to enable you to make an impact in your role and to support your wellbeing and professional growth. Check out our benefits found here!
Application Process
Think you’ve got what it takes to join our race to the future?
The closing date for this role is9th July 2025 , however if we receive a high volume of applications we may close it early.
At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world – together. We will provide equal opportunities regardless of an individuals\’ protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.
Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.
We’ll see you at the starting line!
¡VAMOS!
If you require further assistance in accessing the application or require a different format of the application, please contact
If this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!
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Senior Brand Partnership & Communications Manager employer: Hendrick Motorsport
Contact Detail:
Hendrick Motorsport Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Partnership & Communications Manager
✨Tip Number 1
Familiarise yourself with the latest trends in motorsport and sustainability. Understanding how Formula E is positioned within these sectors will help you speak confidently about the brand and its mission during interviews.
✨Tip Number 2
Network with professionals in the motorsport and lifestyle communications industries. Attend relevant events or engage on social media platforms to build connections that could provide insights or referrals for your application.
✨Tip Number 3
Showcase your creativity by preparing a few innovative ideas for brand activations or campaigns that align with Formula E's values. This proactive approach can set you apart and demonstrate your enthusiasm for the role.
✨Tip Number 4
Research the key figures within Formula E, including drivers and team representatives. Being able to reference their achievements and how they relate to your potential contributions can make a strong impression during discussions.
We think you need these skills to ace Senior Brand Partnership & Communications Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Senior Brand Partnership & Communications Manager role. Tailor your application to highlight how your experience aligns with their needs.
Showcase Relevant Experience: In your CV and cover letter, emphasise your significant experience in brand marketing and communications. Provide specific examples of impactful campaigns you've developed and executed, especially in lifestyle communications or challenger brand environments.
Demonstrate Cultural Acumen: Highlight your understanding of the cultural landscape, including trends in music, fashion, and entertainment. Mention any relevant experiences where you've successfully integrated brands into cultural moments or events.
Personalise Your Application: Make your application stand out by personalising it. Address the hiring team directly if possible, and express your enthusiasm for Formula E's mission and values. Show them why you're the perfect fit for their unique culture.
How to prepare for a job interview at Hendrick Motorsport
✨Showcase Your Brand Experience
Make sure to highlight your previous experience in brand marketing and communications. Be ready to discuss specific campaigns you've led, especially those that involved cultural trends or lifestyle activations, as this role requires a strong background in impactful brand amplification.
✨Demonstrate Cultural Awareness
Familiarise yourself with current trends in music, fashion, and entertainment. During the interview, share examples of how you've successfully integrated brands into cultural moments, showcasing your understanding of the cultural landscape and your ability to engage diverse audiences.
✨Build Rapport with High-Profile Individuals
Prepare to discuss your experience in building relationships with high-profile individuals, such as athletes and celebrities. Highlight any successful collaborations you've managed, as this role will require you to cultivate trust and rapport with key stakeholders.
✨Exude Entrepreneurial Spirit
Emphasise your proactive and positive attitude throughout the interview. Share stories that illustrate your entrepreneurial spirit and how you've tackled challenges creatively, as this aligns with the dynamic nature of Formula E and their mission to innovate.
