At a Glance
- Tasks: Lead customer engagement strategies using Salesforce to enhance customer experiences.
- Company: Dynamic organisation focused on maximising customer lifetime value.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Join a forward-thinking team dedicated to innovation and customer success.
- Why this job: Make a real impact by driving personalised customer journeys and engagement.
- Qualifications: Experience in CRM strategy, data analytics, and cross-functional collaboration.
The predicted salary is between 51750 - 63250 £ per year.
The Assistant Vice President will lead the strategy and execution to maximise customer lifetime value through personalised, orchestrated and data driven customer engagement.
Working across marketing, sales, service, data and technology, they will use Salesforce as the organisation’s CRM to create a connected view of the customer and deliver relevant experiences throughout the customer lifecycle.
Key Responsibilities
- Develop and lead the customer engagement and lifecycle strategy, focused on retention, growth, loyalty and lifetime value.
- Leverage customer data, analytics and segmentation to identify opportunities and drive personalised engagement.
- Design and orchestrate cross-channel customer journeys using Salesforce and its wider ecosystem.
- Establish customer value, propensity and next-best-action approaches to improve commercial outcomes.
- Partner with technology and data teams to maximise the value, adoption and ongoing evolution of Salesforce.
- Define KPIs and measurement frameworks to demonstrate the impact of customer engagement on revenue, retention and CLV.
- Lead a test-and-learn culture, continuously optimising journeys, propositions and communications.
- Build strong cross-functional alignment across commercial, marketing, digital, service and analytics teams.
Assistant Vice President - CRM / Commercial in Southampton employer: Henderson Scott
Henderson Scott is an excellent employer, offering a dynamic work environment in Glasgow that fosters collaboration and innovation. With a strong emphasis on employee growth, we provide opportunities for professional development and a hybrid working model that promotes work-life balance. Join us to be part of a team that values effective communication and impactful delivery in the realm of systems integration.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Vice President - CRM / Commercial in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Henderson Scott and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Henderson Scott are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Henderson Scott on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Henderson Scott. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Vice President - CRM / Commercial in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Henderson Scott. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Henderson Scott:Show us that you’ve done your homework! In your application, briefly mention what you admire about Henderson Scott’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Henderson Scott
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Henderson Scott will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Henderson Scott, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
