Area Sales Manager - Homebased/field Sales

Job Title: Area Sales Manager – Midlands Responsible To: Regional Sales Director Main Purpose of Role: Promote a market-leading range of building products and exceed budgeted profit and sales targets. Raise awareness, generate sales, and achieve agreed targets for the assigned product range. Maintain strong relationships within the merchant and distributor network, including national and independent businesses, as well as main and subcontractors. Manage key accounts within the region. Generate and follow up on project-related quotations and successfully convert them into orders. Engage in specification sales and develop relationships with specifiers. Carry out site surveys to assist with project conversions. Increase brand awareness within the assigned geographical area. Support and grow sales with existing stockists by creating business plans, sharing project information, and optimizing stock profiles. Manage key installer accounts and grow sales through agreed independent and national merchant groups. Build relationships with main contractors and specialist installers in designated sectors. Ensure the company’s product range is preferred by customers through strong relationship-building. Develop and maintain a robust pipeline of project opportunities and successfully manage conversions. Navigate various contract types and understand procurement decision-makers. Deliver professional training, product presentations, and CPD sessions to relevant audiences. Interpret site drawings and carry out site surveys that lead to accurate quotations and confirmed orders. Ensure CRM systems are accurately updated and maintained. Ability to manage a sales territory and implement tailored customer business plans. Valid driver’s license is essential. Proficient in IT, including Microsoft Office and Outlook. Commercial awareness and the ability to support closing sales through effective internal and external communication. Professional conduct and the ability to engage with specifiers, contractors, and merchants effectively. Minimum of 3 years of external sales experience. Experience in project tracking