CRM Manager - Henderson Foodservice

CRM Manager Henderson Foodservice

Attractive Salary, Benefits, Company Car & Bonus

36.5 Hour week (Hybrid)

Newtownabbey

Who are we

At Henderson Group, we are proud to be Northern Irelands leading foodservice provider. Our group encompasses Henderson Wholesale, Henderson Retail, Henderson Foodservice and Henderson Group Property. We employ over 5,500 staff and have been placed 5th in Ulster Business Top 100 Companies 2024.

We're a family-owned team that cares about our people and the community in which we live. Our leaders care about employees and our employees succeed together and celebrate the success of others. We are interested in your aspirations, interests and skills and we strive to support and inspire you to do well.

A look into the role

Henderson Food Service is the leading supplier to the food service industry in Ireland. With over 5,500 customers we source and supply a range of thousands of products to customers including hotels, restaurants, and public sector organisations such as hospitals and offices.

Following another year of record growth, our team continue to exceed targets and deliver sales across N.I. and R.O.I last year. Our team will offer you a positive and supportive environment to enjoy success within our market leading brand.

We achieved gold accreditation against the Investors in People standard framework in 2020 in recognition of people management excellence and our commitment to investment in people.

The Purpose of the role:

The successful candidate will play a key role in a growing team who are achieving national recognition for their digital and data focused work. This role is responsible for developing and executing a comprehensive CRM strategy that drives customer engagement, loyalty, and revenue growth across all customer touchpoints.

You will drive the evolution of customer data, establishing new processes to capture and use customer data more effectively, integrating the CRM into the broader ecosystem of platforms in the business, monitoring data quality and providing support and training where needed.

Working as CRM Manager you will:

• Collaborate with Sales, Marketing, and E-commerce teams to define and implement CRM strategies that enhance customer engagement, retention, and loyalty.
• Foster a strong CRM culture across the business, promoting its value, demonstrating impact, and addressing barriers to adoption.
• Drive daily CRM adoption across key teams (sales, telesales, marketing, e-commerce, and customer support), providing training and guidance as needed.
• Serve as the businesss CRM and customer data expert, ensuring alignment with best practices and continuous improvement.
• Manage and optimise CRM tools and platforms to deliver personalised, data-driven marketing campaigns across multiple channels
• Leverage customer behaviour insights (online and offline) to inform and refine CRM activity.
• Ensure CRM data is structured, permissioned, and segmented in compliance with data protection regulations (including GDPR).
• Develop and maintain CRM data integration processes across business systems (e.g., Accord, Adobe Commerce, Klaviyo).
• Monitor, measure, and report on CRM performance, providing actionable insights to both operational teams and senior leadership.
• Oversee customer data quality, identifying and resolving issues while expanding valuable data capture.
• Support the broader marketing team and undertake other related duties as required.

Skills for Success

Joining us as CRM Manager the minimum criteria youll need is:

• A minimum of 5 GCSEs (or equivalent qualifications), including English and Mathematics.
• Proven track record of managing customer data within a CRM platform.
• In-depth understanding of customer lifecycle management principles.
• Demonstrable experience in developing customer segmentation strategies.
• Demonstrable experience of project management.
• Proven ability to work effectively across departments and collaborate with multiple stakeholders.
• Strong knowledge and practical understanding of GDPR and data protection regulations.
• Full Valid UK/EU driving license

The Attributes youll need include:

• Excellent attention to detail and problem-solving skills
• Process driven
• Sound technical understanding of CRM systems and processes
• Strong communication skills with both technical and non-technical people
• Comfortable with using insight and data to inform their work.
• Strong communication skills.

It is Desirable if you have:

• A third-level qualification or a relevant professional certification aligned with the role.
• Experience working within a B2B (business-to-business) environment.
• Hands-on experience with Customer Data Platforms (CDPs) integrated with CRM systems.
• Proficient in using digital analytics tools such as Google Analytics.
• Practical experience conducting A/B testing
• Familiarity with marketing automation platforms and personalisation strategies.
• Experience collaborating with e-commerce and/or marketing teams.
• Proven ability to deliver user training and support.
• Experience managing relationships with third-party vendors or service providers.
• Knowledge and understanding of the Foodservice industry

Are we right for you?

As part of this role, it will be important that you feel aligned with the values that we live and work by.

Ambition We always strive to be better. We seek new challenges and look for ways to do things better.

Customer First We provide exceptional service. We put customers at the heart of everything and support our communities.

Teamwork We succeed together. We help colleagues to succeed, and we share our knowledge and skills.

Integrity We are fair, honest and ethical. We treat everyone with dignity and respect. We are inclusive and champion diversity.

The Reward

The impact you can make with Henderson Group goes far beyond your day to day. You will be part of a business supporting defibrillator installations and school sports days. In the last year Henderson group staff and retail stores raised over £1 million for charity partners.

You will have the balance necessary to enjoy your job and your life. We will help you to feel proud of what you do and achieve. And we will be here to celebrate your success.

Our business has been recognised externally for delivering excellence in employment. We value employee development and heavily invest in our people.

Benefits include market competitive salary, company car or allowance, bonus, contributory pension scheme, healthcare, life assurance, employee assistance programme, social club, Reward Gateway Employee Recognition & Discount Scheme throughout UK/Ireland, staff discount (grocery/fuel) at SPAR/EUROSPAR Henderson Group company-owned stores and many more.

This is a full-time position working 36.5 hours per week. Working hours will be 8:45am-4:45pm Monday to Thursday and 8:45am-3:45pm Friday. Hybrid and flexible working arrangement available.

If you'd like to speak with us before making your application, our Talent Acquisition Specialist – Joanne McClelland would be happy to have a confidential chat with you about the role on offer

*Applicants should note that we reserve the right to apply the desirable criteria if required at shortlisting stage

Completed applications must be submitted online by midnight Tuesday 15th July 2025

We are an equal opportunities employer.