Chief Marketing Officer (CMO)
Location: UK
Package: Executive Package + Bonus + Benefits
Sector: Branded FMCG
Reference: Confidential Search
A Rare Opportunity to Shape the Future of an Iconic Consumer Brand Henderson Brown has been exclusively retained to appoint a Chief Marketing Officer for a highly recognised and well-established branded FMCG business.
This is a unique opportunity to join an organisation at a pivotal moment in its journey. With a strong heritage, significant market presence, and ambitious growth plans, the business is seeking a commercially driven and innovative marketing leader capable of accelerating growth, strengthening brand equity, and leading the next phase of evolution.
Reporting directly to the CEO and sitting as a key member of the Executive Leadership Team, the successful candidate will play a critical role in defining the future direction of the brand and wider business.
The Opportunity
You will be responsible for developing and executing a world-class marketing strategy that delivers sustainable growth across multiple channels and consumer touchpoints.
Key responsibilities will include:
- Defining and delivering the long-term brand and marketing strategy.
- Driving consumer engagement, brand awareness, and market share growth.
- Leading innovation pipelines and new product development initiatives.
- Creating integrated marketing campaigns across digital, retail, experiential, and out-of-home channels.
- Utilising consumer insight, data, and analytics to influence strategic decision-making.
- Building and developing a high-performing marketing function.
- Working closely with Commercial, Innovation, Product Development, and Operations teams to deliver growth objectives.
- Representing marketing at Executive and Board level.
The Candidate
We are interested in speaking with exceptional marketing leaders who have a proven track record of driving growth within branded consumer businesses.
You will likely bring:
- Previous experience as a Chief Marketing Officer, Marketing Director, or equivalent senior marketing leadership position.
- Strong branded FMCG experience.
- A track record of building brands and delivering measurable commercial growth.
- Experience leading significant marketing budgets and multi-channel campaigns.
- Strong strategic capability combined with hands-on execution.
- Excellent stakeholder management and leadership skills.
- The ability to inspire teams, challenge convention, and drive innovation.
Why This Opportunity?
- Join a highly recognised consumer brand with genuine market presence.
- Significant influence at Executive Leadership level.
- Opportunity to shape strategy and drive transformational growth.
- Well-funded business with ambitious plans.
- A role offering both challenge and career-defining impact.
Interested?
Due to the confidential nature of this assignment, further details will only be disclosed following an initial discussion and NDA process.
