At a Glance
- Tasks: Drive growth in foodservice and wholesale for a fast-growing drinks brand.
- Company: Join a dynamic challenger brand backed by a major FMCG group.
- Benefits: Competitive salary, car allowance, bonus, and great benefits.
- Other info: Be part of a small, energetic team with excellent career growth opportunities.
- Why this job: Make a real impact while enjoying autonomy and support from a larger network.
- Qualifications: Experience in foodservice/wholesale with strong relationship-building skills.
The predicted salary is between 47250 - 57750 £ per year.
An opportunity to take real ownership of foodservice and wholesale growth for a fast-growing challenger drinks brand with the backing of a major FMCG group.
National Account Manager - Foodservice & Wholesale
The role is home/field-based, with regular customer travel.
Customers are spread nationally, although a South West base may be helpful due to occasional HQ visibility and wider business activity in the region.
40,000- 50,000 + 5,000 car allowance + 10% bonus + benefits
Permanent, full-time
The Opportunity
We're supporting a fast-growing challenger drinks brand that is looking for a commercially sharp National Account Manager to help build distribution, grow existing route-to-market partners and open up new foodservice and wholesale opportunities.
This is a brilliant role for someone who enjoys the energy of a smaller, high-growth brand but wants the support, credibility and infrastructure of a wider FMCG group behind them.
You'll be working across national wholesalers, regional groups, foodservice customers and selected end-user opportunities, helping to turn strong brand momentum into profitable, sustainable volume growth.
Key Responsibilities
- Grow volume through existing wholesale and foodservice partners.
- Win new national and regional accounts that fit the brand's growth strategy.
- Build strong customer relationships through regular face-to-face meetings and in-market activity.
- Create and deliver customer pitches, negotiate commercial agreements and secure listings.
- Work closely with brand, marketing, revenue management and operations teams to make sure plans are commercially viable and deliverable.
- Forecast account volumes, manage budgets and support wider commercial planning.
- Represent the brand at relevant industry events, exhibitions and consumer shows.
What We're Looking For
You’ll need proven experience growing accounts, winning new business and building strong customer relationships within foodservice/wholesale within drinks, food or broader FMCG.
The role would suit someone who is commercially credible but not overly corporate.
Someone who enjoys being out with customers, can spot opportunities, build a plan, pitch with confidence and keep momentum moving.
You’ll likely bring
- Foodservice, wholesale, route-to-market account experience.
- A track record of winning new business and growing profitable volume.
- Strong commercial judgement, including P&L awareness and deal-making capability.
- Confidence presenting, negotiating and influencing customers.
- Energy, resilience and the appetite to work with a challenger brand.
- A collaborative style and the ability to work closely with a small, ambitious team.
Drinks experience would be useful, but it is not essential. The key is foodservice/wholesale credibility, new business drive and the ability to represent a brand well in market.
Why Join?
This is a rare mix of autonomy, brand ownership and group support.
You’ll be close enough to the brand to make a real impact, but not operating in isolation.
You’ll work with a small, energetic team while being backed by a wider FMCG network with strong commercial experience, customer relationships and operational capability.
For the right person, this is a chance to become a key sales lead for a high-growth challenger brand, shape its route-to-market strategy and play a meaningful role in its next stage of growth.
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National Account Manager - Foodservice & Wholesale in Hounslow employer: Henderson Brown Recruitment
Henderson Brown Recruitment is an excellent employer, offering a dynamic work environment in Portsmouth that values flexibility and competitive pay for its Multi Skilled Maintenance Engineer role. With a strong focus on employee growth and development within the FMCG sector, the company fosters a collaborative culture where innovative ideas are encouraged, making it a rewarding place to build a meaningful career.
Contact Details:
Henderson Brown Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager - Foodservice & Wholesale in Hounslow
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager - Foodservice & Wholesale at Henderson Brown Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Henderson Brown Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager - Foodservice & Wholesale. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager - Foodservice & Wholesale in Hounslow
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Henderson Brown Recruitment:When writing your cover letter, make sure to tailor your message specifically for Henderson Brown Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Henderson Brown Recruitment
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Henderson Brown Recruitment that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Henderson Brown Recruitment that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Henderson Brown Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
