At a Glance
- Tasks: Create impactful marketing plans and collaborate with teams to bring iconic brands to life.
- Company: Join a leading FMCG business known for its innovative and iconic brands.
- Benefits: Competitive salary, 10% bonus, hybrid working, and a vibrant team culture.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Make a real difference in a fast-paced environment while shaping exciting brand activations.
- Qualifications: 2-3 years in shopper or customer marketing with strong analytical and project management skills.
The predicted salary is between 36000 - 50400 £ per year.
Location: Gloucestershire (Hybrid working, 2 days onsite)
Salary: £36,000 plus 10% bonus
About the Role
We are supporting a leading FMCG business in their search for an On-Trade Customer Marketing Manager to join the team behind some of the most iconic brands. This is an exciting, hands-on role for someone with 2-3 years' shopper or customer marketing experience who is eager to make an impact in a fast-moving FMCG environment. You will collaborate with brand, sales, and category teams to deliver customer-led activation plans that bring the brand to life across the On-Trade channel. You will have responsibility for developing below-the-line campaigns, building shopper toolkits, and ensuring each activation delivers commercial impact, brand consistency, and measurable results.
Key Responsibilities
- Develop and deliver On-Trade marketing activation plans across managed and route-to-market customers.
- Lead the creation of BTL toolkits, POS materials, and campaign assets.
- Manage agencies and coordinate 360° brand activations that drive visibility and rate of sale.
- Partner with sales teams and key accounts to embed customer-centric execution.
- Analyse performance data to optimise campaigns and report ROI.
- Manage budgets effectively to maximise return on spend.
- Represent the brand at events and activation showcases.
What You'll Bring
- 2-3 years' experience in shopper, trade, or customer marketing within FMCG.
- Strong commercial acumen and stakeholder management skills.
- Excellent organisation, communication, and project management ability.
- Analytical mindset with confidence interpreting campaign data.
- A proactive, creative approach and passion for delivering standout activation.
Why Apply?
You will join a high-energy, collaborative team where ideas are valued, and you will have the freedom to make a real difference in shaping one of the UK's most exciting brands.
Customer Marketing Manager - On Trade (FMCG) employer: Henderson Brown Recruitment
Join a dynamic FMCG leader in Gloucestershire, where you'll thrive in a collaborative and high-energy environment that values creativity and innovation. With hybrid working options and a competitive salary package, including a 10% bonus, this role offers excellent opportunities for professional growth and the chance to make a tangible impact on iconic brands. Embrace the freedom to shape customer marketing strategies while enjoying a supportive culture that prioritises employee development and success.
Contact Details:
Henderson Brown Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager - On Trade (FMCG)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Henderson Brown Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Henderson Brown Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Henderson Brown Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Henderson Brown Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Marketing Manager - On Trade (FMCG)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Henderson Brown Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Henderson Brown Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Henderson Brown Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Henderson Brown Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Henderson Brown Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Henderson Brown Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
