At a Glance
- Tasks: Lead brand strategy, drive innovation, and manage impactful marketing campaigns.
- Company: Fast-growing FMCG business with ambitious growth plans.
- Benefits: Make a real impact, enjoy an agile culture, and develop your career.
- Other info: Collaborative environment with exciting opportunities for personal growth.
- Why this job: Shape the future of a growing brand and bring fresh ideas to market.
- Qualifications: Experience in FMCG brand marketing and strong analytical skills.
The predicted salary is between 51750 - 63250 £ per year.
Brand Manager
Ready to make your mark on a growing brand?
We're working with an ambitious, fast growing FMCG business looking for a creative and commercially minded Brand Manager to take ownership of one of its key brands in the UK, while supporting its continued growth across Europe.
This is an exciting opportunity to join an agile, innovative business with big ambitions, where you can shape brand strategy, lead new product development and deliver impactful marketing campaigns.
You'll have the opportunity to make a real difference, working closely with Sales and wider teams to drive brand awareness, household penetration and commercial growth.
- What you'll be doing
- Lead brand strategy: Develop and deliver annual marketing plans to drive sales, awareness and market share.
- Bring the brand to life: Lead campaigns across digital, social media, influencers, advertising and point-of-sale materials.
- Drive innovation: Lead new product development and packaging projects, working closely with technical and product development teams.
- Work commercially: Partner with Sales to deliver retailer activations, in-store marketing and trade events.
- Manage agency partners: Build strong relationships with creative agencies and freelancers.
- Turn insights into action: Use consumer research and market data, including NIQ and Circana, to identify opportunities and shape brand plans.
- Manage brand assets: Oversee brand guidelines, trademarks and consistent brand execution.
- Own the budget: Manage marketing investment effectively to maximise return and support growth.
What we're looking for
- Experience in FMCG brand marketing, ideally within food.
- A proven track record of growing brands through digital marketing and major retail channels.
- Experience in new product development, packaging and product launches.
- Strong analytical skills, with the ability to turn data into actionable insights.
- Excellent project management skills and the ability to manage competing priorities.
- A creative, innovative thinker with a genuine passion for brands.
- A collaborative, commercially minded approach and the confidence to work independently in a fast paced environment.
- Strong Microsoft Office skills.
Why join?
- Make a real impact: Take ownership of a growing brand and help shape its future.
- Be part of an ambitious business: Join a fast-moving organisation with exciting growth plans.
- Get involved in innovation: Play a key role in developing new products and bringing fresh ideas to market.
- Enjoy an agile culture: Work collaboratively, make decisions quickly and see the direct impact of your work.
- Develop your career: Build your experience and take on responsibility as the business continues to grow.
If you're a hands on FMCG marketer who loves building brands, driving innovation and delivering commercial results, we'd love to hear from you
#J-18808-Ljbffr
Brand Manager employer: Henderson Brown Recruitment
Join a dynamic and health-focused manufacturing company in Lincolnshire as a Procurement Manager, where you will lead a dedicated team and play a pivotal role in enhancing supplier performance. With a strong emphasis on employee growth and a hybrid working model, this organisation fosters a collaborative work culture that values innovation and strategic thinking. Enjoy competitive remuneration and the opportunity to make a tangible impact in a thriving business that prioritises both its people and its products.
Contact Details:
Henderson Brown Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Henderson Brown Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Henderson Brown Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Henderson Brown Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Henderson Brown Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Henderson Brown Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Henderson Brown Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Henderson Brown Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Henderson Brown Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Henderson Brown Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Henderson Brown Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
