At a Glance
- Tasks: Lead and grow a wholesale sales team while managing major customer accounts.
- Company: Established food manufacturer with a strong regional brand and ambitious growth plans.
- Benefits: Competitive salary, car allowance, bonus scheme, and hybrid working.
- Other info: Join a dynamic environment focused on customer relationships and operational success.
- Why this job: Make a real impact in a visible role with genuine growth opportunities.
- Qualifications: Strong B2B sales background and experience in managing teams.
The predicted salary is between 47250 - 57750 £ per year.
Lead and grow the wholesale channel for a well-established food manufacturing business with a strong regional brand, loyal customer base and real ambition across B2B sales.
This is a hands-on commercial leadership role with a well-established food manufacturer with a strong regional brand and growing wholesale and foodservice channels.
You'll lead a small wholesale sales team of 3, personally manage major customer accounts and priority opportunities, and bring more structure, focus and commercial discipline to the channel. It's a role for someone who can balance growth with reality. The business has a strong product offer, established customer relationships and genuine opportunity to expand, but success will come from prioritising the right accounts, improving pipeline visibility, protecting margin and making sure the wider business can deliver what is being sold.
Key Responsibilities
- Lead, coach and develop a team of three Wholesale Account Executives.
- Build a clear wholesale sales plan covering account growth, new business, pipeline, margin and customer activity.
- Personally manage major accounts, high-value prospects, tenders and more complex commercial opportunities.
- Improve account segmentation, ownership, contact strategy and sales discipline across the team.
- Use customer, sales and market data to identify stronger opportunities across regional and national B2B channels.
- Lead pricing, proposal and contract discussions while protecting margin and service capability.
- Work closely with operations, supply planning, customer service, technical, product development, marketing and finance to make sure customer commitments are realistic and deliverable.
- Provide clear forecasting and performance commentary to the Head of Sales.
What We're Looking For
You'll need a strong B2B sales background, ideally in food, bakery, FMCG, foodservice, wholesale or another product-led commercial environment. We're looking for someone who has managed people before, not just accounts. You should be comfortable setting expectations, running pipeline reviews, coaching commercial performance and creating accountability across a small sales team.
You'll also need to be commercially sharp. Pricing, margin, negotiation, prioritisation and forecasting are all important parts of the role, as is the confidence to challenge opportunities that are not commercially or operationally right. Experience with fresh or short shelf-life products would be useful, but it is not essential. The key is a practical, data-led and customer-focused sales leader who can turn opportunity into measurable growth.
This is a visible role with genuine scope to make an impact. You'll be joining a business with heritage, established products, strong customer relationships and clear ambition to grow its wholesale channel. Rather than simply maintaining existing accounts, you'll have the opportunity to shape the plan, improve the way the team operates and personally influence major customer opportunities. It's a strong fit for someone who likes being close to customers, close to the numbers and close to the operational reality of delivering growth in a product-led business.
If you're interested in learning more, we'd be happy to have a confidential conversation.
Sales Manager (Field) in Manchester employer: Henderson Brown Recruitment Limited
Join a dynamic food manufacturing business that prioritises employee growth and development in the Supply Chain sector. With a supportive work culture that encourages learning and collaboration, you'll have the chance to build a rewarding career while working alongside experienced professionals. Enjoy the benefits of a fast-paced environment where your contributions are valued, and you can make a real impact on production efficiency.
Contact Details:
Henderson Brown Recruitment Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager (Field) in Manchester
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager (Field) at Henderson Brown Recruitment Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Henderson Brown Recruitment Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager (Field). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager (Field) in Manchester
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Henderson Brown Recruitment Limited:When writing your cover letter, make sure to tailor your message specifically for Henderson Brown Recruitment Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Henderson Brown Recruitment Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Henderson Brown Recruitment Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Henderson Brown Recruitment Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Henderson Brown Recruitment Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
