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- Tasks: Lead social media and influencer strategies to boost brand awareness and engagement.
- Company: Join a dynamic team in the coffee industry with a passion for innovation.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Make an impact by shaping our brand's voice across social platforms.
- Qualifications: 7-10 years in social media or influencer marketing with strong project management skills.
The predicted salary is between 60000 - 80000 £ per year.
As the Global Senior Manager, Social Media & Influencer Marketing, you will lead the development and execution of our social media and influencer strategies to drive brand awareness, engagement, and business growth. You will own the end-to-end management of social channels, influencer partnerships, and content creation, ensuring campaigns are innovative, culturally relevant, and aligned with brand and business objectives. Working closely with cross-functional teams including Brand, Product, Digital, Trade Marketing, and external partners, you will translate strategic concepts into compelling content and campaigns while leveraging analytics to optimize performance and demonstrate measurable impact.
Social Media Strategy & Execution:
- Develop and execute an integrated social media strategy aligned with business and marketing goals.
- Execute the daily posting and community management of Meta (Instagram/Facebook), LinkedIn, TikTok, YouTube, and future channels.
- Lead planning and executing of always-on content, campaigns, and editorial calendars.
- Manage external partners and collaborate with Brand Team for content creation.
- Collaborate with brand and product teams to ensure message consistency.
Influencer & KOL (Key Opinion Leaders) Marketing:
- Own influencer & KOLs strategy, from discovery and vetting to contracting, briefing, and performance analysis.
- Build long-term relationships with influencers & KOLs who authentically align with our brand.
- Manage budgets, negotiations, campaign execution, and compliance (FTC, platform rules).
- Evaluate influencer performance and ROI using data-driven measurement.
Content & Creative Direction Steering:
- Guide the development and execution of high-performing social content (video, short-form, graphics, storytelling series).
- Identify and implement trending formats and platform features to keep our channels culturally relevant.
- Work with creative teams and external partners to produce compelling and on-brand assets.
- Optimize content for each platform’s best practices and audience behaviour.
Analytics & Optimization:
- Set KPIs and track performance across all social and influencer programs.
- Analyse insights to guide content adjustments and future campaign planning.
- Present regular reports to leadership with strategic recommendations.
- Stay current on platform algorithms, new features, competitive activity, and industry trends.
Cross-Functional Collaboration:
- Partner with Digital team to integrate organic and paid strategies.
- Work with customer support and product teams to deliver a cohesive customer experience and respond to customer inquiries.
- Collaborate with Brand team to manage campaign calendars and messaging alignment.
- Support Trade Marketing team on collaborative campaigns for events, promotions & integration of KOL.
Your Profile:
- Critical: 7-10+ years of experience in social media and/or influencer marketing, or related roles.
- Proven track record of owning social channels and building high-performing programs.
- Excellent understanding of platform best practices.
- Experience managing Influencer and KOLs ecosystems and relationship building.
- Highly desirable: Experience with the coffee industry and coffee equipment.
- Strong command of English language (ideally, native speaker). German is a plus.
- Strong hands-on executional skills and mentality is a must.
- Strong creative instincts, understanding of storytelling, and ability to brief/design content.
- Technical skills as a plus: Excellent understanding of analytics tools and social listening tools.
- Analytical mindset with experience turning data insights into actionable strategies.
- Management skills: Strong project management skills with ability to manage multiple campaigns at once.
- Excellent communication and collaboration skills.
- Comfortable in a fast-paced environment and willingness to adapt.
Global Social Media & Influencer Marketing Leader employer: Hemro Group
Contact Detail:
Hemro Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Social Media & Influencer Marketing Leader
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and influencer partnerships. This will give potential employers a taste of what you can bring to the table. Make sure to highlight any innovative strategies you've implemented!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in social media and influencer marketing. Follow industry leaders, read relevant blogs, and consider taking online courses. This shows employers that you're passionate and committed to your professional growth.
We think you need these skills to ace Global Social Media & Influencer Marketing Leader
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and influencer marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at StudySmarter.
Tailor Your Experience: Make sure to highlight your relevant experience in social media and influencer marketing. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements that align with our goals!
Be Creative: This is a creative role, so don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or by including examples of your work, show us how you can think outside the box and bring fresh ideas to the table.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we stand for!
How to prepare for a job interview at Hemro Group
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and best practices for each social media platform mentioned in the job description. Familiarise yourself with their algorithms, features, and user behaviours. This will show that you’re not just a fan of social media but a strategic thinker who can leverage these platforms effectively.
✨Showcase Your Influencer Relationships
Prepare to discuss your experience with influencer marketing in detail. Bring examples of successful campaigns you've led, including how you discovered and built relationships with influencers. Highlight any metrics or ROI you achieved to demonstrate your impact in previous roles.
✨Be Ready to Discuss Analytics
Since analytics play a crucial role in this position, be prepared to talk about the tools you’ve used and how you’ve turned data insights into actionable strategies. Think of specific instances where your analytical skills led to improved campaign performance or content optimisation.
✨Collaborative Mindset is Key
This role requires working closely with various teams, so be ready to share examples of how you’ve successfully collaborated in the past. Discuss how you’ve managed cross-functional projects and ensured message consistency across different channels. This will highlight your teamwork skills and adaptability.