At a Glance
- Tasks: Lead communications strategy and manage internal and external messaging for Crown Paints.
- Company: Crown Paints is a leading UK paint manufacturer with over 200 years of heritage.
- Benefits: Enjoy a dynamic work environment, opportunities for creativity, and a focus on sustainability.
- Other info: Be part of a company committed to community and environmental initiatives.
- Why this job: Join a passionate team driving impactful communications and championing innovative projects.
- Qualifications: Strong experience in communications, social media, and team leadership required.
The predicted salary is between 36000 - 60000 £ per year.
Brand Communications Manager
Are you looking for a new role in an organisation that promotes collaboration, creativity and innovation as a Brand Communications Manager? As the Communications Manager for Crown Paints you will be responsible for all internal and external communications for our exciting portfolio of branded products, stores and services. You will also lead on corporate communications, including championing our industry‑leading ESG programme ‘Project Possible’. Your responsibilities will include overseeing communications strategy, planning and execution to deliver communications that stand out and cut through in a congested market, successfully driving our brand health metrics to ensure we hit our ambitious sales and market share growth targets.
Key Areas
- Strategy: Lead on our communications strategy, in collaboration with our Retail and Trade marketing teams, ensuring our plans support our long‑term strategic goals and business ambitions.
- Planning: Own the critical paths for all communications, campaigns and media planning, ensuring we deliver complementary communication schedules that factor in the many strands of our varied audiences and propositions.
- Execution: Be responsible for the delivery of all communications, working with all relevant stakeholders to advise on optimal content by media channel, ensuring best possible return on our plans and investments.
- Social Media: Lead social media communications (organic and paid) to increase brand awareness, engagement and loyalty.
- Event Management: Plan and coordinate corporate events, product and colour launches and other key campaigns, including working with external partners and stakeholders.
- Internal Communications: Manage internal communications, keeping employees informed, engaged and up to date with company initiatives.
- Crisis Communications: Act as the company spokesperson in the event of a crisis, developing and completing crisis communication plans.
- Measurement & Optimisation: Track and evaluate the efficiency of communication and campaigns, providing reports and recommendations for improvements based on performance indicators.
- Team Leadership: Set priorities for a team of three communication professionals, ensuring communications plans are delivered on time and with optimal results.
- Agency Management: Manage our roster of media and communication agencies. Monitor critical metrics, SLAs and SOWs to ensure they are kept up to date and relevant.
- Budget Management: Oversee our multimillion‑£ communications budget, ensuring accurate forecast phasing and tight control of costs.
Key to Success
- Strong experience in communications with a previous people and campaign management role/experience.
- Strong understanding of media relations, social media platforms, content strategy and brand management.
- Excellent written and verbal communication skills with a strong attention to detail.
- Experience in leading company‑wide initiatives, mobilising cross‑functional teams and working with senior stakeholders / business leaders.
- Ability to think strategically and creatively while being able to complete tactical plans effectively.
- A passion for ESG, especially sustainability, community and charity.
Application Information
Application due: 2024‑12‑09
Seniority Level: Mid‑Senior level
Job Functions: Marketing
Industry: Chemicals
Communications Manager in Darwen employer: Hempel Paints Kuwait Company W.L.L.
Crown Paints is an exceptional employer that fosters a culture of collaboration, creativity, and innovation, making it an ideal place for a Communications Manager to thrive. With a strong commitment to employee growth and a focus on sustainability through our industry-leading ESG programme, 'Project Possible', we offer a dynamic work environment in Darwen, Lancashire, where your contributions will directly impact our ambitious goals. Join us to be part of a rich heritage while enjoying the benefits of working for a stable, globally connected company within the Hempel Group.
Contact Details:
Hempel Paints Kuwait Company W.L.L. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Communications Manager in Darwen
✨Tip Number 1
Familiarise yourself with Crown Paints' brand values and their ESG programme, 'Project Possible'. Understanding these elements will help you align your communication strategies with the company's mission, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of Crown Paints on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Communications Manager role.
✨Tip Number 3
Stay updated on the latest trends in communications and social media. Being able to discuss innovative media opportunities during interviews will demonstrate your proactive approach and readiness to enhance Crown Paints' brand presence.
✨Tip Number 4
Prepare examples of successful campaigns you've led in the past, particularly those that involved cross-functional collaboration. Highlighting your experience in managing diverse teams will showcase your leadership skills, which are crucial for this role.
We think you need these skills to ace Communications Manager in Darwen
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in communications, especially any roles involving campaign management and media relations. Use specific examples that demonstrate your ability to lead teams and manage projects effectively.
Craft a Compelling Cover Letter:In your cover letter, express your passion for the role and the company. Mention your understanding of Crown Paints' commitment to sustainability and community initiatives, and how your skills align with their goals.
Showcase Your Communication Skills:Since this role requires excellent written and verbal communication skills, ensure your application is free from errors and clearly articulates your thoughts. Consider including links to any relevant writing samples or campaigns you've managed.
Highlight Your Strategic Thinking:Demonstrate your ability to think strategically by discussing past experiences where you developed and executed successful communication strategies. Use metrics to showcase the impact of your work on brand awareness or engagement.
How to prepare for a job interview at Hempel Paints Kuwait Company W.L.L.
✨Showcase Your Communication Skills
As a Communications Manager, your ability to convey messages clearly is crucial. Prepare examples of how you've successfully managed internal and external communications in previous roles, highlighting your written and verbal skills.
✨Demonstrate Strategic Thinking
Crown Paints values strategic planning. Be ready to discuss how you've developed and executed communication strategies that align with business goals. Use specific metrics or outcomes to illustrate your success.
✨Familiarise Yourself with ESG Initiatives
Given the emphasis on the ESG programme 'Project Possible', show your passion for sustainability and community initiatives. Research Crown Paints' current efforts and be prepared to discuss how you can contribute to these goals.
✨Prepare for Crisis Communication Scenarios
As the spokesperson during a crisis, your approach will be critical. Think of past experiences where you've handled crises effectively and be ready to share your strategies for managing communication under pressure.
