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- Tasks: Lead the charge in shaping our loyalty and CRM strategy for customer engagement.
- Company: Join Crown Paints, where customer relationships are our top priority.
- Benefits: Enjoy a dynamic role with opportunities for growth and real impact.
- Other info: Be part of a fast-paced team that values innovation and collaboration.
- Why this job: Make a difference by transforming customer loyalty into a key business driver.
- Qualifications: Experience in CRM or customer engagement with a hands-on approach.
The predicted salary is between 40000 - 50000 £ per year.
At Crown Paints, customer relationships are at the heart of everything we do. We are now at a pivotal point in how we engage, reward and retain our customers, and this role will play a key part in shaping what comes next. This exciting new opportunity within our customer marketing team offers an experienced candidate the chance to take ownership of our loyalty and CRM strategy and build it into a true commercial growth driver for our business. You will define the vision, put the right foundations in place, and progressively evolve our approach into a more meaningful and personalised programme for our customers.
If you’re someone who thrives in a fast paced environment in a hands on role, enjoys building from the ground up, and wants to see the direct impact of your work, this is a fantastic opportunity to make a real mark.
What You’ll Be Doing- Defining and delivering the loyalty and CRM strategy aligned to our commercial priorities
- Building the foundations for a more data‑led, insight‑driven approach to customer engagement
- Developing and launching initiatives that drive retention, frequency and lifetime value
- Working cross‑functionally to embed CRM and loyalty into the wider customer and brand experience
- Evolving tools, processes and capabilities over time to unlock greater personalisation and automation
- Experience in CRM, loyalty or customer engagement roles, ideally in a commercially driven environment
- A hands‑on mindset — comfortable building, testing and improving as you go
- Strong understanding of how CRM and loyalty can drive measurable business impact
- Ability to work cross‑functionally and bring others on the journey
- A balance of strategic thinking and practical delivery
This is an opportunity to take something with strong potential and turn it into a meaningful, revenue‑driving capability, with real ownership and visibility across the business.
Loyalty & CRM Manager in Darwen employer: Hempel A/S
Contact Detail:
Hempel A/S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty & CRM Manager in Darwen
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Crown Paints and their customer engagement strategies. Show us that you understand their vision and how your experience in CRM can help shape their future.
✨Tip Number 3
Practice your pitch! Be ready to explain how your hands-on mindset and strategic thinking can drive measurable business impact. We want to see your passion for building and evolving customer loyalty programmes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of the Crown Paints team.
We think you need these skills to ace Loyalty & CRM Manager in Darwen
Some tips for your application 🫡
Show Your Passion for Customer Engagement: When writing your application, let us see your enthusiasm for customer relationships. Share examples of how you've successfully engaged customers in the past and how you can bring that experience to our team.
Be Data-Driven: Since this role is all about building a data-led approach, make sure to highlight any experience you have with CRM systems or data analysis. We want to know how you’ve used insights to drive customer loyalty and retention.
Demonstrate Your Hands-On Mindset: We love candidates who are ready to roll up their sleeves! In your application, mention specific projects where you took initiative and made improvements. Show us that you're comfortable building and testing strategies from the ground up.
Tailor Your Application: Make your application stand out by tailoring it to our job description. Use the same language we use and align your skills with what we're looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Hempel A/S
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM systems and loyalty programmes. Be ready to discuss specific strategies you've implemented in the past and how they drove customer engagement and retention. This shows you're not just familiar with the concepts, but that you can apply them effectively.
✨Showcase Your Data Skills
Crown Paints is looking for someone who can build a data-led approach. Prepare examples of how you've used data to inform your decisions in previous roles. Highlight any tools or methodologies you've used to analyse customer behaviour and how that led to successful outcomes.
✨Demonstrate Cross-Functional Collaboration
This role requires working across different teams, so be ready to share experiences where you've successfully collaborated with others. Discuss how you brought people together to achieve a common goal, especially in relation to customer engagement initiatives.
✨Emphasise Your Hands-On Approach
Crown Paints values a hands-on mindset. Talk about times when you've rolled up your sleeves to get things done, whether it was launching a new initiative or improving an existing process. Show that you're not afraid to dive into the details and make things happen.