At a Glance
- Tasks: Lead exciting marketing campaigns and drive audience engagement for industry events.
- Company: Join Hemming Group, a respected media owner with over 100 years of experience.
- Benefits: Enjoy flexible working, competitive salary, generous holiday, and wellness perks.
- Other info: Embrace a culture of learning with access to 90,000 courses and a friendly office vibe.
- Why this job: Make a real impact in B2B marketing while growing your career in a supportive environment.
- Qualifications: 3+ years in marketing, strong communication skills, and experience with CRM tools.
The predicted salary is between 40000 - 50000 £ per year.
Location: Hybrid working / London Office (Blackfriars)
Reporting to: Marketing Director
Working Closely With: Event Director, Group Exhibitions Director
Contract type: Full-time, Permanent
Department: Marketing
About Hemming
With 100+ years of experience to draw from, Hemming Group is a highly respected media owner in the B2B arena. From exhibitions, conferences and awards to magazines, directories, print, data and digital publishing, we strive to find innovative ways to connect businesses and professionals while providing insightful news, analysis and comment.
Role Summary
This is a key role within the marketing team, responsible for planning, delivering and optimising marketing activity for Executive Hire Show and Executive Hire News. Working closely with the Marketing Director, Group Exhibitions Director, Event Director and Editorial Lead, the Marketing Manager will support audience growth, event registrations, newsletter subscriptions, engagement and commercial objectives across both brands. The role combines campaign delivery, audience development, digital marketing and content promotion to support the continued growth of Executive Hire Show and Executive Hire News.
Primary Objectives
- Own and deliver the annual marketing strategy for Executive Hire Show and Executive Hire News.
- Drive measurable audience growth, event registrations, newsletter subscriptions and engagement.
- Own marketing contribution to commercial lead generation and revenue growth.
- Develop and optimise audience acquisition, conversion and retention strategies.
- Manage marketing budgets, performance reporting and return on investment.
- Ensure all marketing activity is insight-led, commercially focused and aligned with business objectives.
Responsibilities
- Develop and deliver annual marketing plans aligned to audience, commercial and revenue targets.
- Use market insight, audience analysis and competitor intelligence to identify growth opportunities.
- Contribute to wider business planning and strategic development of both brands.
Campaign Delivery
- Own the planning, execution and optimisation of all marketing campaigns across events, media and digital products.
- Deliver campaigns to drive event registrations, newsletter subscriptions, audience engagement and commercial enquiries.
- Ensure campaigns are continuously evaluated and optimised against agreed performance targets.
- Develop marketing campaigns for new features, related launches and roadshows.
Audience Development & Data Management
- Build and maintain a comprehensive audience development strategy across exhibitors, visitors, subscribers and commercial stakeholders.
- Develop audience segmentation and targeting strategies to improve campaign effectiveness.
- Identify new audience acquisition opportunities through data, partnerships and market insight.
Marketing Automation & CRM
- Manage and optimise HubSpot CRM, workflows, automation, segmentation and reporting.
- Ensure database integrity, list hygiene and effective tagging in collaboration with data team.
- Develop automated customer journeys to improve acquisition, engagement and retention.
Email Marketing
- Oversee the creation, testing and optimisation of high-performing email campaigns.
- Ensure messaging is targeted, benefits-led and conversion-focused.
- Drive continuous improvement in engagement and conversion metrics.
Content, Brand & Communications
- Own the integrated marketing and content calendar across Executive Hire Show and Executive Hire News.
- Work closely with editorial to maximise content reach, audience engagement and subscription growth.
- Produce marketing copy and campaign assets across email, web, social media and event channels.
- Ensure consistent brand positioning and messaging across all activity.
Website, Digital & Social Media
- Ensure websites remain up to date, user-focused and optimised for SEO, conversion and data capture.
- Plan, manage and optimise social media and digital marketing activity.
- Drive audience growth and engagement through organic and paid digital channels.
Commercial Partnerships & Stakeholder Management
- Develop and manage relationships with media partners, associations and industry organisations.
- Support sponsorship marketing fulfilment and partner activation programmes.
- Work closely with commercial and event teams to maximise marketing contribution to revenue growth.
Analysis, Reporting & Budget Management
- Own reporting across all marketing activity, providing clear insight into performance, ROI and future opportunities.
- Produce regular reporting and campaign analysis, providing insight into performance and opportunities for improvement.
- Manage marketing budgets effectively, ensuring investment aligns with agreed priorities and growth targets.
Person Specification
- 3+ years' experience in a senior marketing executive or marketing manager role within a B2B trade shows, exhibitions or events.
- Proven experience delivering integrated marketing strategies with clear commercial outcomes.
- Strong understanding of audience development, customer acquisition and campaign optimisation.
- Experience using CRM and marketing automation platforms, ideally HubSpot.
- Commercially aware with an understanding of how marketing contributes to business objectives.
- Excellent copywriting and communication skills across email, web and social media.
- Experience using marketing analytics and reporting tools to drive decision-making.
- Highly organised with strong planning, prioritisation and analytical capabilities.
- Proactive, ambitious and results-driven with a solutions-focused approach.
- Experience within exhibitions, events, publishing or audience-led businesses required.
Hemming Group is a family company. We encourage a healthy work/life balance in our staff. We offer our employees competitive salaries, a generous holiday allowance and comprehensive benefits including private medical insurance, contributory pension, and an interest-free season ticket loan. We are committed to equality of opportunity and outcomes for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Benefits
- 25 days’ holiday per annum plus bank holidays (pro rata based on months worked); (22 days of annual leave increasing by 2 days annually until it hits 30 days + 3 days of paid leave between Christmas and New Year included).
- We support hybrid and flexible working and this role is open to work a mix of both onsite and remotely.
- Friendly and cosy office environment, with access to free yoga classes, Peloton bikes, wellness room and shower facilities, outdoor terrace and business lounge.
- Stakeholder pension scheme (5% employer contribution).
- Cycle to Work Scheme.
- Electric Car Scheme with Octopus Energy – enabling you to contribute towards a greener climate and lease a new electric car.
- Private medical insurance with Vitality including wellbeing benefits, high-street discounts and 24/7 Employee Assistance Programme to support you with any work, personal or family issues.
- Interest-free Season Ticket Loan.
- Summer and Christmas parties, regular company and team socials at the office.
- Culture of continuous learning and development, with free access to our L&D platform Go1, with over 90,000 learning courses to choose from.
- Investment in other training and development initiatives, plus opportunities for personal and professional growth.
- Menopause-friendly policies.
- Neurodiversity-friendly policies.
Diversity & Inclusion statement– if you would like to discuss any accessibility requirements for the recruitment process or the role, please contact the HR department and we will be happy to discuss. We encourage applications from neurodivergent talent and underrepresented groups.
Marketing Manager in London employer: Hemming Group
Hemming Group is an exceptional employer that values a healthy work/life balance and fosters a supportive, inclusive culture. With competitive salaries, generous holiday allowances, and comprehensive benefits including private medical insurance and a stakeholder pension scheme, employees are empowered to grow both personally and professionally in a vibrant London office environment. The company also promotes continuous learning through access to extensive training resources and encourages a collaborative atmosphere with regular social events.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hemming Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hemming Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hemming Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hemming Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hemming Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hemming Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hemming Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hemming Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hemming Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hemming Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
