B2B Subscriptions & Events Marketing Manager (Maternity Cover)

Hemming Group is a B2B media, publishing and events company supporting local government leadership with news, opinion and best practice to drive informed decision-making (hgluk.com).

We're looking for a B2B Marketing Manager with a strong background in publising subscriptions marketing and B2B events to join us on a 13-month maternity cover contract. This role sits across TheMJ, LocalGov and our Future Forums, and reports to the Senior Marketing Manager.

This role is subscriptions (publishing) and events-led. You'll need hands-on experience running subscription acquisition, retention and win-back campaigns, ideally in a publishing or media environment, alongside experience marketing in-person B2B events - full ownership of delegate acquisition.

What you'll be doing

Subscriptions (TheMJ)

• Running corporate subscription acquisition campaigns and renewals
• Managing lapsed subscriber win-back campaigns
• Running retention and engagement campaigns to reduce churn
• Reporting on subscription performance and campaign ROI
• Liaising closely with subscriptions management provider to maintain UX and reporting

Events (Future Forums, 2x a year)

• Managing delegate acquisition campaigns end to end
• Handling delegate onboarding and communications
• Producing event design assets and managing event websites
• Running post-event surveys and reporting
• No operations responsibility is part of the role apart from supporting the operations team to deliver the event on the day

Publishing (LocalGov)

• Running regular newsletter acquisition campaigns
• Working closely with the editorial team to improve SEO
• Building and executing client lead generation campaigns (reports, webinars)
• Minimum 3 years in B2B marketing, with demonstrable subscriptions marketing experience (publishing, media or membership subscriptions)
• Proven track record running acquisition, retention and lapsed/win-back campaigns
• Experience marketing B2B in-person events - delegate acquisition is a must
• Hands-on HubSpot experience: email, forms, landing pages, workflows, segmentation, reporting
• Confident design skills in Canva (or similar) for digital and print

Personal attributes

• Team player
• Takes initiative
• Decisive
• Open-minded

The details

• Contract: 13-month maternity cover
• Location: London, hybrid (2 days a week in the office)
• Reports to: Senior Marketing Manager

Applicants without subscriptions marketing experience will not be considered for this role.