At a Glance
- Tasks: Lead and inspire a marketing team to execute innovative strategies in healthcare.
- Company: Join a leading pharma/biotech company focused on improving patient outcomes.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Opportunity for travel and engagement with key stakeholders in the field.
- Why this job: Make a real impact in the healthcare industry while developing your leadership skills.
- Qualifications: 10+ years in pharma/biotech with strong marketing and leadership experience.
The predicted salary is between 130000 - 175000 £ per year.
The Senior Manager of Marketing plays a pivotal leadership role in shaping and executing the marketing vision and strategy across a diverse portfolio spanning rare bleeding disorders and pediatric oncology. This individual will lead, develop, and inspire a high-performing marketing team while partnering cross‑functionally with medical, sales, market access, trade, and external stakeholders.
This role is accountable for successful product launches, lifecycle management, and differentiated brand positioning to strengthen market presence and drive growth. The Senior Manager Marketing will bring a strategic enterprise mindset, grounded in deep market expertise across hematology and oncology, and a strong commitment to improving patient and caregiver outcomes.
Success in this role requires exceptional leadership, the ability to align people and resources against clear objectives, and a track record of building team capabilities while delivering measurable business results. The ideal candidate is both a visionary and an operator who can translate strategy into execution through disciplined, insight‑driven, and impactful brand management.
DUTIES AND RESPONSIBILITIES:The following reflects the essential functions of the role and may be adjusted based on business needs:
- Deliver against company priorities by executing integrated marketing plans that achieve KPIs and exceed revenue, profit, and volume targets across the hematology and oncology portfolios.
- Develop and execute comprehensive, insight‑driven marketing strategies aligned to business objectives and market dynamics.
- Lead brand positioning, messaging, and differentiation to strengthen market presence across HCP, patient, and caregiver audiences.
- Oversee development and deployment of compliant, high‑impact marketing initiatives across channels, including digital, print, field materials, advisory boards, and patient and professional conferences.
- Lead and develop a high‑performing marketing team.
- Establish clear goals, foster accountability, and build capabilities that enable both individual and organizational success.
- Direct end‑to‑end launch planning and execution for new products and indications.
- Optimize lifecycle strategies to maximize brand performance and long‑term value across the portfolios.
- Leverage market research, competitive intelligence, and customer insights to inform strategy, refine positioning, and identify growth opportunities.
- Monitor industry, regulatory, and access trends impacting both therapeutic areas.
- Partner closely with Medical Affairs, Sales, Market Access, Trade, and Commercial Operations to ensure aligned execution.
- Engage with external stakeholders, including KOLs, advocacy groups, and strategic partners.
- Support global alignment and contribute to business development initiatives.
- Own marketing budget planning and oversight, ensuring disciplined investment and strong ROI.
- Allocate resources effectively to maximize impact and support strategic priorities.
- Ensure all marketing activities meet regulatory, legal, and compliance standards, including FDA and industry guidelines.
- Partner with Regulatory and Medical to uphold scientific integrity and appropriate promotion.
- 10+ years of commercial experience in the pharma/biotech industry
- 5+ years in specialty markets (hematology and/or oncology preferred)
- 5+ years in marketing/brand leadership roles
- Proven success in product launches and lifecycle management
- Field sales or customer‑facing experience preferred
- Strong analytical and insight‑driven decision‑making skills
- Experience managing budgets, forecasting, and delivering measurable ROI
- Strong understanding of FDA/regulatory requirements
- Proven ability to build, develop, and retain high‑performing teams
- Effective communicator with executive presence
Corporate office based in Louisville, KY; ability to travel up to ~25%.
Physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL DEMANDS:- Frequently required to stand
- Frequently required to walk
- Frequently required to sit
- Frequently required to talk or hear
- Occasionally required to lift light weights (less than 25 pounds)
- Specific vision abilities required for this job include: close vision, color vision and ability to adjust or focus
- Frequently required to travel by plane or car, including overnight stays and weekends
The noise level in the work environment usually is quiet.
Sr Manager, Marketing in London employer: HEMA Biologics
As a leading employer in the pharmaceutical and biotech industry, we offer a dynamic work environment in Louisville, KY, where innovation meets compassion. Our commitment to employee growth is reflected in our supportive culture that fosters collaboration and encourages professional development, ensuring that our team members thrive while making a meaningful impact on patient outcomes. With competitive salaries and comprehensive benefits, including opportunities for cross-functional collaboration and leadership development, we are dedicated to empowering our employees to excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Manager, Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HEMA Biologics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HEMA Biologics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HEMA Biologics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HEMA Biologics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr Manager, Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HEMA Biologics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HEMA Biologics:Show us that you’ve done your homework! In your application, briefly mention what you admire about HEMA Biologics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HEMA Biologics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HEMA Biologics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HEMA Biologics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
