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- Tasks: Lead marketing strategies for new branches, driving customer engagement and awareness.
- Company: Helping Hands is a top-rated home care provider in the UK, supporting independence since 1989.
- Benefits: Enjoy hybrid working, free parking, 25 days leave, and a Blue Light Card.
- Why this job: Join a trusted brand and make a real impact in local communities while growing your marketing skills.
- Qualifications: 5+ years in marketing, ideally B2B; creativity and strong communication skills are a must.
- Other info: This is a 6-month fixed-term contract based in Alcester.
The predicted salary is between 35832 - 42108 £ per year.
Since 1989, we’ve supported adults of all ages to maintain their independence and stay in the place they know and love. Because, life is better at home. Helping Hands is the nation’s most widely rated home care provider and the only one to be endorsed as a Centre of Excellence by Skills for Care. We have over 150 branches across England and Wales as well as our Support Office in Alcester, Warwickshire. We’re now looking for a New Branches Marketing Lead to join our team in Alcester. This is a rare and exciting opportunity to be at the forefront of growth in one of the UK’s most trusted home care providers.
In this pivotal role, you will lead the go-to-market strategy for each new branch, collaborating closely with central marketing, regional teams, and local stakeholders to drive awareness, engagement, and ultimately new customer acquisition.
Salary: £59,720 per year
This role is a fixed term contract for 6 months.
Main Responsibilities:
- Lead the execution of the Helping Hands new branch marketing strategy, lead and organise a team of marketers and collaborate with cross-functional colleagues to best support the new branch managers, ensuring visibility.
- Develop a robust branch marketing plan helping branches deliver customer objectives, drive local leads, meetings and improve reputation at a local level.
- Driving awareness with key target audiences using a mixture of ‘launch’ collateral and overall proposition collateral.
- Localising and flawlessly executing national and centrally produced campaign creative and key messages.
- Leveraging owned channels to extend the footprint of paid campaigns and media.
- Ensure all the relevant stakeholders are frequently communicated with and taken on the journey for marketing support.
About You:
We're looking for a highly experienced marketing professional with at least five years of expertise, ideally in B2B marketing or marketing operations. A strong background in local branch or retail marketing is essential, along with exceptional creativity and communication skills. Success in this role requires a proactive, solution-focused mindset and an analytical approach to monitoring, measuring, and interpreting data-driven insights. Demonstrated project and budget management skills are desirable, as is the ability to work both independently and collaboratively in a fast-paced environment. A bachelor's degree in marketing, CIM/IDM qualifications, or relevant marketing experience would be advantageous.
Training & Development:
- Hybrid working with 3 days per week based at our office in Alcester.
- Free onsite parking.
- 25 days annual leave (increasing to a maximum of 27) + Bank Holidays.
- Blue Light Card.
- Employee Assistance Programme.
Helping Hands is committed to promoting a diverse and inclusive workforce as we believe this develops a comfortable working environment for all our staff. All applications will be treated fairly in line with our Equality and Diversity Policy.
New Branches Marketing Lead employer: Helping Hands
Contact Detail:
Helping Hands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Branches Marketing Lead
✨Tip Number 1
Familiarise yourself with Helping Hands' mission and values. Understanding their commitment to maintaining independence for adults will help you align your marketing strategies with their core objectives, making you a more appealing candidate.
✨Tip Number 2
Network with current or former employees of Helping Hands. Engaging with them can provide valuable insights into the company culture and specific challenges they face in marketing new branches, which you can address in your discussions.
✨Tip Number 3
Prepare to discuss your experience with local marketing strategies. Highlight specific campaigns you've led that resulted in increased customer engagement or acquisition, as this will demonstrate your capability to drive results in a similar role.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform marketing decisions in the past. This will resonate well with Helping Hands, as they value a data-driven approach to marketing.
We think you need these skills to ace New Branches Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and local branch or retail marketing. Use specific examples that demonstrate your creativity, communication skills, and project management abilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for helping others and your understanding of the home care industry. Mention how your skills align with the responsibilities of the New Branches Marketing Lead role and how you can contribute to the company's growth.
Showcase Analytical Skills: In your application, emphasise your analytical approach to marketing. Provide examples of how you've used data-driven insights to inform marketing strategies and measure success in previous roles.
Highlight Collaboration Experience: Since the role involves working closely with various teams, include examples of successful collaborations in your application. Describe how you’ve worked with cross-functional teams to achieve marketing objectives and support branch managers.
How to prepare for a job interview at Helping Hands
✨Know the Company Inside Out
Before your interview, make sure you research Helping Hands thoroughly. Understand their mission, values, and the services they provide. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Prepare Your Marketing Success Stories
As a New Branches Marketing Lead, you'll need to demonstrate your past successes in marketing. Prepare specific examples of campaigns you've led, focusing on your role, the strategies you implemented, and the results achieved. Use metrics to quantify your success.
✨Showcase Your Collaborative Skills
This role requires collaboration with various teams and stakeholders. Be ready to discuss how you've successfully worked with cross-functional teams in the past. Highlight your communication skills and ability to build relationships to drive marketing initiatives.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the company's future marketing strategies, how success is measured for this role, or what challenges the new branches are currently facing. This shows your proactive mindset and genuine interest.
