At a Glance
- Tasks: Lead and design personalised marketing strategies to enhance customer engagement and retention.
- Company: Join a dynamic team focused on improving customer care journeys.
- Benefits: Competitive salary, career development opportunities, and a supportive work environment.
- Other info: Opportunity to manage and develop a talented team in a fast-paced setting.
- Why this job: Make a real difference in customer experiences while growing your marketing expertise.
- Qualifications: Experience in CRM and lifecycle marketing, with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
This is an opportunity to own and deliver personalised, lifecycle marketing strategies that strengthen customer engagement, retention and lifetime value, helping more people feel informed, supported and reassured throughout their care journey.
What You'll Be Doing
- Leading customer relationship and lifecycle marketing strategy across the customer journey
- Designing and optimising onboarding, engagement, retention and re‑engagement campaigns
- Managing personalised communications across email, SMS, direct mail and service channels
- Using customer insight, data and feedback to improve campaign performance
- Driving measurable commercial outcomes including retention, conversion and customer lifetime value
- Acting as the CRM and lifecycle marketing subject matter expert across the business
We're looking for a customer‑focused marketing professional with:
- Proven experience delivering CRM, lifecycle and relationship marketing campaigns
- Hands‑on experience with HubSpot or similar marketing automation platforms
- Strong customer journey, segmentation and personalisation expertise
- A commercial and data‑driven mindset
- Excellent stakeholder management and communication skills
- Experience managing and developing team members
Customer Relationship Marketing Manager - Driving License Required in Alcester employer: Helping Hands
Join a dynamic and innovative team where your expertise in customer relationship marketing will be valued and nurtured. Our company fosters a collaborative work culture that prioritises employee growth, offering ample opportunities for professional development and advancement. Located in a vibrant area, we provide a supportive environment that encourages creativity and meaningful contributions to enhance customer engagement throughout their care journey.
