Marketing Manager
Department: Marketing
Employment Type: Permanent - Full Time
Location: Birmingham
Compensation: £45,000 / year
Description
At Helping Hands, kindness is our foundation. From our first kitchen-table beginnings to the thousands-strong team we are today, we're united by one belief: everyone deserves to live well in the place they call home.
As we continue to grow and strengthen our brand presence across the UK, we're looking for a talented Marketing Manager to join our team. If you're passionate about delivering impactful campaigns, bringing creative ideas to life, and using insight to drive commercial success, there's a place for you here.
Location: Alcester / Hybrid
As a Marketing Manager, you'll play a central role in planning, delivering and optimising integrated national marketing campaigns that build brand awareness, generate customer enquiries and support business growth. Working across digital, social, PR, print and paid channels, you'll help ensure every campaign delivers measurable results and a consistently excellent customer experience.
It's an opportunity to influence how one of the UK's leading home care providers connects with customers and families nationwide.
Key Responsibilities
- Planning and coordinating integrated marketing campaigns across multiple channels
- Developing campaign briefs, timelines and content plans
- Working closely with internal teams, agencies and media partners to deliver high-quality campaigns
- Using audience insight, research and performance data to drive campaign effectiveness
- Monitoring results and identifying opportunities for optimisation and improvement
- Supporting a test-and-learn approach to maximise engagement and ROI
- Ensuring campaigns are delivered on time, on brand and to a consistently high standard
- Supporting commercial objectives through effective marketing activity
Skills, Knowledge and Expertise
We're looking for a commercially minded marketer who combines creativity with strong organisational skills and a passion for results.
You’ll bring:
- Experience delivering integrated multi-channel marketing campaigns
- Strong project management and stakeholder management skills
- A data-driven approach with the ability to translate insight into action
- Excellent communication and relationship-building skills
- A creative mindset balanced with commercial awarenessThe ability to manage multiple priorities in a fast-paced environment
- A strong focus on quality, customer experience and brand consistency
Benefits
This is your opportunity to:
- Deliver campaigns that make a meaningful difference to people's lives
- Work as part of an ambitious and growing marketing team
- Influence brand growth across a nationally recognised organisation
- Develop your career in a business where people, purpose and performance go hand in hand
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Marketing Manager employer: Helping Hands Homecare
Helping Hands is an exceptional employer that prioritises kindness and support, creating a nurturing environment for Care Assistants in Chelmsford. With flexible shift patterns, competitive pay, and opportunities for professional growth through recognised qualifications, you’ll be part of a dedicated team making a meaningful impact in the lives of others. Join us to enjoy a culture that values compassion and offers unique benefits like early pay access and a Blue Light Card for discounts.
