Customer Relationship Marketing Manager
Department: Marketing
Employment Type: Permanent - Full Time
Location: Alcester
Compensation: £60,000 / year
Description
At Helping Hands, kindness is our foundation. From our first kitchen-table beginnings to the thousands-strong team we are today, we're united by one belief: everyone deserves to live well in the place they call home.
As we continue to grow, we're looking for a talented Customer Relationship Marketing Manager to shape how we engage with customers throughout their journey with Helping Hands.
Location: Alcester/Hybrid
Salary: £60,000 per year
This is an opportunity to own and deliver personalised, lifecycle marketing strategies that strengthen customer engagement, retention and lifetime value, helping more people feel informed, supported and reassured throughout their care journey.
Key Responsibilities
- Leading customer relationship and lifecycle marketing strategy across the customer journey
- Designing and optimising onboarding, engagement, retention and re-engagement campaigns
- Managing personalised communications across email, SMS, direct mail and service channels
- Using customer insight, data and feedback to improve campaign performance
- Driving measurable commercial outcomes including retention, conversion and customer lifetime value
- Acting as the CRM and lifecycle marketing subject matter expert across the business
Skills, Knowledge and Expertise
We're looking for a customer-focused marketing professional with:
- Proven experience delivering CRM, lifecycle and relationship marketing campaigns
- Hands-on experience with HubSpot or similar marketing automation platforms
- Strong customer journey, segmentation and personalisation expertise
- A commercial and data-driven mindset
- Excellent stakeholder management and communication skills
- Experience managing and developing team members
Benefits
This is your opportunity to:
- Shape a critical customer marketing function in a purpose-led organisation
- Drive meaningful customer engagement at scale
- Influence customer experience and commercial performance
- Join a business where people, purpose and innovation come together
Helping people live well in the homes and communities they love.
At Helping Hands, we're committed to building a diverse and inclusive community where everyone belongs. All applications are considered fairly in line with our Equality and Diversity Policy.
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Customer Relationship Marketing Manager in Alcester employer: Helping Hands Homecare
Helping Hands is an exceptional employer that prioritises kindness and support, creating a nurturing environment for Care Assistants in Chelmsford. With flexible shift patterns, competitive pay, and opportunities for professional growth through recognised qualifications, you’ll be part of a dedicated team making a meaningful impact in the lives of others. Join us to enjoy a culture that values compassion and offers unique benefits like early pay access and a Blue Light Card for discounts.
