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- Tasks: Lead digital marketing strategies and manage paid media campaigns across various platforms.
- Company: Helping Hands Home Care is a purpose-driven organisation focused on delivering quality home care services.
- Benefits: Enjoy hybrid working, 25 days annual leave, and a competitive salary up to £60,000.
- Why this job: Shape innovative strategies and make a real impact in a growing digital team.
- Qualifications: Strong experience with major ad platforms and a background in regulated sectors is essential.
- Other info: This role offers autonomy and the chance to lead a talented team.
The predicted salary is between 48000 - 72000 £ per year.
Helping Hands is seeking a Senior Digital Marketing Manager to lead our paid media strategy and execution. This role is central to driving digital growth through performance marketing, with a focus on PPC, display, and paid social. You’ll work closely with internal teams and agency partners to deliver integrated campaigns that support our business goals. This is a hybrid role with 50% of your time to be spent working from our Support Office in Alcester.
Key Responsibilities
- Paid Media Strategy: Develop and manage data-driven campaigns across Google, Microsoft, Meta, LinkedIn, and other platforms. Set clear performance targets and oversee agency delivery.
- CRO & UX Collaboration: Work with UX and web teams to optimise landing pages and improve conversion rates.
- Campaign Management: Coordinate cross-channel campaigns with content, SEO, and social teams to ensure consistent messaging.
- Analytics & Attribution: Own performance dashboards and refine attribution models to guide budget decisions.
- Team Leadership: Support and develop team members, including a Paid Media Executive and Social Media Manager.
- Compliance & Process: Ensure all campaigns comply with GDPR and sector-specific advertising standards.
- Budget Management: Manage the paid media budget and reallocate spend based on performance insights.
What We’re Looking For
- Strong experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager.
- Proven ability to lead agencies and deliver high-performing campaigns.
- Solid understanding of CRO and UX principles.
- Ability to communicate performance insights clearly to senior stakeholders.
- Collaborative leadership style with a focus on continuous improvement.
- Experience with AI-driven marketing tools.
- Project management certification (e.g., Prince2, AgilePM).
- Background in regulated sectors such as healthcare or financial services.
Why Join Helping Hands?
This is an opportunity to take ownership of a key area within a growing digital team. You’ll have the autonomy to shape strategy, lead innovation, and make a measurable impact in a purpose driven organisation. We also offer our employees the following benefits:
- 25 days annual leave rising to 27 dependent on service.
- Hybrid working, with 50% of your time spent in the office, and 50% at home.
- Competitive salary of up to £60,000 a year.
Senior Digital Marketing Manager employer: Helping Hands Home Care
Contact Detail:
Helping Hands Home Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and social media advertising. Being able to discuss recent developments or case studies during your interview can demonstrate your passion and expertise in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in healthcare or regulated sectors. This can provide you with valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to showcase your leadership skills by thinking of examples where you've successfully led a team or project. Highlighting your collaborative approach and ability to drive results will resonate well with the hiring managers.
✨Tip Number 4
Brush up on your knowledge of AI-driven marketing tools, as this is a key requirement for the role. Being able to discuss how you've used such tools in past campaigns can set you apart from other candidates.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager. Use specific examples of campaigns you've led and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, emphasise your collaborative leadership style and your ability to communicate performance insights clearly. Mention your experience in regulated sectors like healthcare or financial services to align with the company's focus.
Showcase Relevant Skills: Highlight your understanding of CRO and UX principles, as well as any experience with AI-driven marketing tools. This will show that you are well-equipped to handle the responsibilities of the role.
Prepare for the Interview: Be ready to discuss your approach to managing paid media budgets and how you would optimise campaigns based on performance insights. Prepare examples of how you've successfully led teams and collaborated with other departments.
How to prepare for a job interview at Helping Hands Home Care
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager. Highlight specific campaigns you've led, focusing on performance metrics and outcomes to demonstrate your ability to drive results.
✨Emphasise Collaboration Skills
Since the role involves working closely with internal teams and agency partners, share examples of how you've successfully collaborated in the past. Discuss your approach to cross-channel campaign management and how you ensure consistent messaging across platforms.
✨Demonstrate Analytical Thinking
Prepare to talk about your experience with analytics and attribution models. Be ready to explain how you've used data to guide budget decisions and optimise campaigns, showcasing your ability to make data-driven decisions.
✨Highlight Leadership Experience
As a Senior Digital Marketing Manager, you'll be expected to support and develop team members. Share your leadership style and any relevant experiences where you've mentored or guided others, particularly in a fast-paced environment.
