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- Tasks: Lead paid media strategy and execution for digital growth.
- Company: Helping Hands is a purpose-driven organisation focused on making a measurable impact.
- Benefits: Enjoy hybrid working, competitive salary, and 25 days annual leave plus more.
- Why this job: Shape strategy, lead innovation, and collaborate with a dynamic digital team.
- Qualifications: Strong experience with Google Ads, Meta Ads, and proven leadership in campaign delivery.
- Other info: Opportunity to work in a growing team with a focus on continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Helping Hands is seeking a Senior Digital Marketing Manager to lead our paid media strategy and execution. This role is central to driving digital growth through performance marketing, with a focus on PPC, display, and paid social. You’ll work closely with internal teams and agency partners to deliver integrated campaigns that support our business goals. This is a hybrid role with 50% of your time to be spent working from our Support Office in Alcester.
Key Responsibilities
- Paid Media Strategy: Develop and manage data-driven campaigns across Google, Microsoft, Meta, LinkedIn, and other platforms. Set clear performance targets and oversee agency delivery.
- CRO & UX Collaboration: Work with UX and web teams to optimise landing pages and improve conversion rates.
- Campaign Management: Coordinate cross-channel campaigns with content, SEO, and social teams to ensure consistent messaging.
- Analytics & Attribution: Own performance dashboards and refine attribution models to guide budget decisions.
- Team Leadership: Support and develop team members, including a Paid Media Executive and Social Media Manager.
- Compliance & Process: Ensure all campaigns comply with GDPR and sector-specific advertising standards.
- Budget Management: Manage the paid media budget and reallocate spend based on performance insights.
What We’re Looking For
- Essential: Strong experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager. Proven ability to lead agencies and deliver high-performing campaigns. Solid understanding of CRO and UX principles. Ability to communicate performance insights clearly to senior stakeholders. Collaborative leadership style with a focus on continuous improvement.
- Desirable: Experience with AI-driven marketing tools. Project management certification (e.g., Prince2, AgilePM). Background in regulated sectors such as healthcare or financial services.
Why Join Helping Hands?
This is an opportunity to take ownership of a key area within a growing digital team. You’ll have the autonomy to shape strategy, lead innovation, and make a measurable impact in a purpose driven organisation. We also offer our employees the following benefits:
- 25 days annual leave rising to 27 dependent on service
- Hybrid working, with 50% of your time spent in the office, and 50% at home
- Competitive salary of up to £60,000 a year
Senior Digital Marketing Manager employer: Helping Hands Home Care
Contact Detail:
Helping Hands Home Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and social media advertising. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in regulated sectors like healthcare or financial services. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed, focusing on your role in leading teams and collaborating with agencies. Highlighting measurable outcomes will demonstrate your capability to drive performance.
✨Tip Number 4
Showcase your understanding of compliance and GDPR regulations in your discussions. Being knowledgeable about these aspects will set you apart as a candidate who is not only skilled in marketing but also aware of the legal frameworks that govern it.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager. Use specific examples of campaigns you've led and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role. Mention your collaborative leadership style and your ability to communicate insights to senior stakeholders, as these are key aspects of the job.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in performance marketing, particularly in PPC, display, and paid social. Highlight any experience you have in regulated sectors like healthcare or financial services, as this is desirable for the role.
Prepare for Potential Questions: Think about how you would discuss your approach to managing budgets and optimising campaigns based on performance insights. Be ready to share examples of how you've collaborated with UX teams to improve conversion rates.
How to prepare for a job interview at Helping Hands Home Care
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved to demonstrate your proficiency.
✨Emphasise Collaboration Skills
Since this role involves working closely with internal teams and agency partners, share examples of how you've successfully collaborated in the past. Discuss your approach to teamwork and how you ensure consistent messaging across channels.
✨Demonstrate Analytical Thinking
Prepare to talk about how you use data to drive decisions. Be ready to explain your experience with performance dashboards and attribution models, and how these tools have influenced your budget management and campaign optimisation.
✨Highlight Leadership Experience
As a Senior Digital Marketing Manager, you'll be expected to lead and develop team members. Share your leadership style and provide examples of how you've supported and mentored others in previous roles, focusing on continuous improvement.