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- Tasks: Lead local marketing efforts and develop impactful marketing plans for branches.
- Company: Helping Hands Home Care is a top-rated home care provider in the UK, supporting independence since 1989.
- Benefits: Enjoy hybrid working, free parking, 25 days annual leave, and an Employee Assistance Programme.
- Why this job: Join a trusted company making a difference in communities while enhancing your marketing skills.
- Qualifications: 3+ years in B2B marketing, strong creativity, communication skills, and a degree in marketing preferred.
- Other info: Diversity and inclusion are core values; all applications treated fairly.
The predicted salary is between 44000 - 66000 £ per year.
1 week ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Helping Hands Home Care provided pay range This range is provided by Helping Hands Home Care. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Direct message the job poster from Helping Hands Home Care Since 1989, we’ve supported adults of all ages to maintain their independence and stay in the place they know and love. Because, life is better at home. Helping Hands is the nation’s most widely rated home care provider and the only one to be endorsed as a Centre of Excellence by Skills for Care. We have over 150 branches across England and Wales as well as our Support Office in Alcester, Warwickshire. We’re now looking for a Local Marketing Lead to join our team in Alcester. This is a rare and exciting opportunity to be at the forefront of growth in one of the UK’s most trusted home care providers. In this pivotal role, you will lead the local marketing efforts, working with and supporting Local Marketing Business Partners (LMBPs) to develop and flawlessly execute local marketing plans. You will closely monitor the impact of all activity to understand what delivers the biggest impact for our customers and collaborate closely with LMBPs, central marketing, regional teams, and local stakeholders to drive awareness, engagement and full funnel growth. Salary : £55,000 per year Main Responsibilities Develop and execute the branch marketing strategy and develop robust branch marketing plans, helping branches deliver customer objectives, drive local leads, meetings and improve reputation at a local level. Identify where branches are not getting enough business. Design and communicate effective marketing plans and activities to meet the need. Produce collateral that helps the branch network to articulate our proposition and the impact in our communities and with our customers. Ensure all the relevant stakeholders are frequently communicated with and taken on the journey for marketing support Frequently monitor and measure planned activity, branch and regional performance, to assess marketing effectiveness and optimise future activity. Run inductions & marketing training with regional teams and provide coaching for LMBPs. About You We are seeking a marketing professional with at least three years of experience, ideally in B2B marketing or marketing operations. A strong background in local branch or retail marketing is essential, along with exceptional creativity and communication skills. The role requires an analytical mindset, with the ability to monitor and measure the success of activities, interpret data, and articulate meaningful insights. Desirable qualities include demonstrated project and budget management skills, the ability to work both independently and collaboratively in a fast-paced environment, and a bachelor\’s degree in marketing or a related field. Training & Development Hybrid working with 3 days per week based at our office in Alcester Free onsite parking 25 days annual leave (increasing to a maximum of 27) + Bank Holidays Blue Light Card Employee Assistance Programme Helping Hands is committed to promoting a diverse and inclusive workforce as we believe this develops a comfortable working environment for all our staff. All applications will be treated fairly in line with our Equality and Diversity Policy. Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing Industries Retail and Hospitals and Health Care Referrals increase your chances of interviewing at Helping Hands Home Care by 2x Get notified about new Marketing Specialist jobs in Alcester, England, United Kingdom . 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Local Marketing Lead employer: Helping Hands Home Care
Contact Detail:
Helping Hands Home Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Lead
✨Tip Number 1
Familiarise yourself with Helping Hands Home Care's mission and values. Understanding their commitment to supporting adults in maintaining independence will help you align your marketing strategies with their core objectives, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of Helping Hands Home Care. Engaging with them on platforms like LinkedIn can provide you with insider knowledge about the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific local marketing campaigns you've executed in the past. Highlighting measurable outcomes and your analytical approach will demonstrate your capability to drive growth and engagement, which is crucial for this role.
✨Tip Number 4
Stay updated on the latest trends in B2B marketing and local marketing strategies. Being able to discuss recent developments or innovative ideas during your interview will show that you're proactive and passionate about the field.
We think you need these skills to ace Local Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in local marketing, particularly in B2B or retail environments. Use specific examples that demonstrate your creativity and communication skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention how your background aligns with Helping Hands Home Care's mission and values, and express your enthusiasm for contributing to their growth.
Showcase Analytical Skills: In your application, emphasise your analytical mindset. Provide examples of how you've monitored and measured marketing effectiveness in previous roles, and how you used data to drive decisions.
Highlight Collaboration Experience: Since the role involves working closely with various stakeholders, include examples of successful collaborations in your application. This could be projects where you worked with teams to achieve common goals.
How to prepare for a job interview at Helping Hands Home Care
✨Know Your Marketing Strategies
Familiarise yourself with various local marketing strategies and be ready to discuss how you would implement them for Helping Hands Home Care. Highlight your experience in B2B marketing and any successful campaigns you've led.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to monitor and measure marketing effectiveness. Bring examples of how you've used data to optimise marketing activities in previous roles, as this is crucial for the Local Marketing Lead position.
✨Communicate Clearly
Since the role involves collaboration with various stakeholders, practice articulating your ideas clearly and concisely. Be ready to explain how you would ensure effective communication with Local Marketing Business Partners and other teams.
✨Demonstrate Creativity
Think of innovative marketing ideas that could benefit Helping Hands Home Care. Be prepared to share these during the interview, showcasing your creativity and understanding of the home care sector.