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- Tasks: Drive and optimise digital acquisition for customer and carer recruitment.
- Company: Helping Hands, a values-led organisation focused on extraordinary care.
- Benefits: Hybrid working, competitive salary, and a collaborative culture.
- Other info: Join a diverse team with opportunities for growth and influence.
- Why this job: Make a real impact helping families find the care they need.
- Qualifications: Experience in digital performance and strong paid search skills.
The predicted salary is between 65000 - 65000 ÂŁ per year.
Extraordinary Care. Extraordinary Culture. Extraordinary Careers. At Helping Hands, kindness is our foundation. From our first kitchen‑table beginnings to the thousands‑strong team we are today, we’re united by one belief: everyone deserves to live well in the place they call home. If you’re passionate about creating meaningful customer experiences and want a role where your work genuinely helps families find the care they need, there’s a place for you here.
To support our continued growth, we’re recruiting a Digital Performance Manager to drive and optimise digital acquisition activity across customer and carer recruitment — ensuring our digital investment delivers efficient growth, high‑quality leads and continuous improvement across the digital journey. Reporting to the Head of Digital, you’ll take ownership of day‑to‑day digital performance across key paid and organic channels. You’ll work closely with internal teams and external agency partners to improve conversion, test and learn at pace, and ensure digital activity is well measured, effective and scalable.
Location: Alcester Support Office (Hybrid)
Salary: Up to ÂŁ65,000
The role
This is a hands‑on digital performance role focused on acquisition, optimisation and commercial impact. You’ll manage and improve performance across paid search, paid media and broader digital channels, using insight, testing and collaboration to drive sustainable growth. You’ll balance short‑term performance delivery with continuous optimisation and learning, working across teams to improve digital journeys and lead quality from enquiry through to conversion.
Key responsibilities include:
- Managing day‑to‑day digital acquisition performance across customer and carer recruitment campaigns.
- Overseeing paid media activity, including search and other digital advertising platforms.
- Working closely with PPC and paid media agencies to ensure campaigns align to performance and business objectives.
- Monitoring enquiry volume, cost per acquisition, lead quality and conversion rate.
- Identifying and leading testing opportunities across paid media and digital channels.
- Analysing performance by region, branch and service to identify trends, risks and improvement opportunities.
- Supporting optimisation of landing pages and digital journeys with SEO, Content, Development and CRM teams.
- Contributing to forecasting, planning and performance reviews.
- Providing clear performance insight and recommendations to senior stakeholders.
- Ensuring effective tracking, attribution and measurement across digital channels.
Who you are
You’re a commercially minded digital performance specialist who enjoys using data, insight and experimentation to improve outcomes. You’re confident managing agencies, comfortable challenging constructively, and able to turn performance data into clear actions. You thrive in a fast‑moving environment, take ownership of results, and enjoy working collaboratively across marketing, sales and operational teams.
You bring:
- Experience managing or optimising digital acquisition activity in a performance‑driven environment.
- Strong paid search experience (Google Ads), with understanding of wider digital performance levers.
- Knowledge of how paid media, SEO, conversion optimisation and CRM work together.
- Confidence interpreting digital performance, attribution and conversion data.
- Hands‑on experience with analytics tools such as GA4.
- Experience working with agency partners and holding them to account.
- Strong communication skills and the ability to influence stakeholders.
- A proactive, organised and results‑focused mindset.
- Comfort balancing data‑led decision‑making with practical judgement.
Desirable:
- Experience with paid social platforms.
- Background in service‑led, regulated or multi‑location organisations.
- Experience using CRM platforms such as HubSpot.
- Experience improving digital ways of working or performance capability.
Why Helping Hands
- A high‑impact role influencing multi‑channel digital acquisition performance.
- Hybrid working from our Alcester Support Office.
- A collaborative, values‑led culture with a strong test‑and‑learn mindset.
- Real ownership, visibility and influence across digital performance.
- Purpose‑driven work that helps people live well at home.
Helping Hands is proud to champion a diverse and inclusive workforce. All applications are considered fairly under our Equality and Diversity Policy.
Digital Performance Manager employer: Helping Hands Home Care
Contact Detail:
Helping Hands Home Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital performance projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how your experience aligns with their goals, especially in optimising digital acquisition and improving conversion rates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our mission at Helping Hands.
We think you need these skills to ace Digital Performance Manager
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for creating meaningful customer experiences. Share specific examples of how you've made a difference in previous roles, especially in digital performance or acquisition.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience with digital channels, paid media, and performance optimisation. We want to know how your skills align with our mission at Helping Hands.
Be Data-Driven: Since we love numbers, include metrics and results from your past work. Show us how your data-driven decisions have led to successful outcomes in digital campaigns or performance improvements.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Helping Hands Home Care
✨Know Your Digital Metrics
Before the interview, brush up on key digital performance metrics like cost per acquisition, conversion rates, and lead quality. Be ready to discuss how you've used these metrics in past roles to drive results, as this will show your understanding of the role's requirements.
✨Showcase Your Collaborative Spirit
Since the role involves working closely with internal teams and external agencies, prepare examples that highlight your collaborative experiences. Think about times when you successfully partnered with others to optimise campaigns or improve digital journeys.
✨Be Ready to Discuss Testing Strategies
The job requires a hands-on approach to testing and learning. Come prepared with specific examples of how you've identified testing opportunities in previous roles and the impact those tests had on performance. This will demonstrate your proactive mindset and results-focused approach.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this position. Practice articulating your thoughts clearly, especially when discussing complex data insights. Being able to influence stakeholders effectively will be key, so think about how you can convey your ideas persuasively during the interview.