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- Tasks: Develop and execute local marketing strategies to drive customer engagement and recruitment.
- Company: Join Helping Hands Home Care, a leader in home care services with a collaborative culture.
- Benefits: Enjoy 25 days annual leave, career progression, and discounts through the Blue Light Card.
- Why this job: Make a real impact by shaping local marketing strategies across 150+ branches in the UK.
- Qualifications: Degree in marketing preferred; experience in local marketing and strong communication skills required.
- Other info: Dynamic role with opportunities for creativity and collaboration in a fast-paced environment.
The predicted salary is between 28800 - 43200 £ per year.
Helping Hands Home Care is seeking a dynamic collaborative Local Marketing Business Partner to join our marketing team in Alcester. This role will play a crucial role in developing and maintaining our go to market strategy working closely with central marketing as well as regional and local teams. This role is perfect for an enthusiastic and strategic marketer who is passionate about shaping our local marketing and working in partnership with a large stakeholder network. You will need the gravitas and influencing skills to work alongside senior managers within the organisation. A huge part of this role is going to be working with branch managers located in over 150 locations across the UK on how they can drive local marketing campaigns & business development locally. This role is a FTC covering maternity leave.
Key Responsibilities:
- Strategy: Take our holistic marketing strategy, and develop a branch marketing plan helping branches deliver customer objectives.
- Deployment: Work with branches on local marketing plans covering both attraction of customers & recruitment of carers, ensuring they are communicated & executed effectively.
- Training: Run inductions & marketing training with regional teams.
- Gap Analysis: Identify where branches are not getting enough business.
- Collaboration: Work with designers, videographers, photographers to produce brand assets to support your campaigns.
- Agility: Respond quickly to support requests & prioritise accordingly.
- Analytics: Maintain regular measurement of the ROI of campaigns.
Qualifications:
- Bachelor’s degree in marketing or a related field is a plus.
- Proven experience of local branch or retail marketing.
- Strong understanding of marketing strategies and deployment.
- Exceptional creative and communication skills.
- Analytical mindset with the ability to interpret data and draw meaningful insights.
- Demonstrated project management and budget management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Benefits:
- Career progression opportunities
- 25 days annual leave (increasing to a maximum of 27) + Bank Holidays
- Blue Light Card offering discounts from business and services
- Access to our employee assistance programme
- Refer a friend scheme
- Annual salary review
Helping Hands is committed to promoting a diverse and inclusive workforce as we believe this develops a comfortable working environment for all our staff. All applications will be treated fairly in line with our Equality and Diversity Policy.
Local Marketing Business Partner in Alcester employer: Helping Hands Home Care
Contact Detail:
Helping Hands Home Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Business Partner in Alcester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local marketing events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. This is your chance to demonstrate your creativity and strategic thinking. When you land that interview, bring it along to impress the hiring team!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Helping Hands Home Care, and express your interest in working with them. A friendly email can go a long way in making a memorable impression.
✨Tip Number 4
Keep learning! Stay updated on the latest marketing trends and tools. Consider taking online courses or attending workshops to boost your skills. The more knowledgeable you are, the more attractive you’ll be to potential employers. And remember, apply through our website for the best chance!
We think you need these skills to ace Local Marketing Business Partner in Alcester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Local Marketing Business Partner role. Highlight any previous local marketing experience and how you've successfully collaborated with teams in the past.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for local marketing and how you can contribute to our go-to-market strategy. Be sure to mention specific examples of your work with stakeholders.
Showcase Your Analytical Skills: Since this role involves measuring campaign ROI, don’t forget to include any relevant analytical experience. Share how you've used data to drive marketing decisions and improve outcomes in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Helping Hands Home Care
✨Know Your Marketing Strategies
Before the interview, brush up on local marketing strategies and how they can be tailored to different branches. Be ready to discuss specific examples of successful campaigns you've managed or contributed to, as this will show your understanding of the role.
✨Showcase Your Collaboration Skills
This role requires working closely with various stakeholders. Prepare examples of how you've successfully collaborated with teams in the past, especially in a marketing context. Highlight your ability to influence and engage with senior managers and branch leaders.
✨Be Data-Driven
Since analytics play a big part in this role, come prepared to discuss how you've used data to inform your marketing decisions. Think of instances where you measured ROI and adjusted strategies based on your findings, as this will demonstrate your analytical mindset.
✨Demonstrate Agility and Adaptability
In a fast-paced environment, being agile is key. Share experiences where you've had to quickly adapt to changes or support requests. This will show that you can handle the dynamic nature of the role and prioritise effectively.
