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- Tasks: Drive and optimise digital acquisition for customer and carer recruitment.
- Company: Helping Hands, a values-led organisation focused on meaningful care.
- Benefits: Up to ÂŁ65,000 salary, hybrid working, and a collaborative culture.
- Why this job: Make a real impact helping families find the care they need.
- Qualifications: Experience in digital performance and strong paid search skills.
- Other info: Join a diverse team with opportunities for growth and influence.
The predicted salary is between 65000 - 65000 ÂŁ per year.
Extraordinary Care. Extraordinary Culture. Extraordinary Careers. At Helping Hands, kindness is our foundation. From our first kitchen‑table beginnings to the thousands‑strong team we are today, we’re united by one belief: everyone deserves to live well in the place they call home. If you’re passionate about creating meaningful customer experiences and want a role where your work genuinely helps families find the care they need, there’s a place for you here.
To support our continued growth, we’re recruiting a Digital Performance Manager to drive and optimise digital acquisition activity across customer and carer recruitment — ensuring our digital investment delivers efficient growth, high‑quality leads and continuous improvement across the digital journey.
Reporting to the Head of Digital, you’ll take ownership of day‑to‑day digital performance across key paid and organic channels. You’ll work closely with internal teams and external agency partners to improve conversion, test and learn at pace, and ensure digital activity is well measured, effective and scalable.
Location: Alcester Support Office (Hybrid)
Salary: Up to ÂŁ65,000
The role is a hands‑on digital performance role focused on acquisition, optimisation and commercial impact. You’ll manage and improve performance across paid search, paid media and broader digital channels, using insight, testing and collaboration to drive sustainable growth. You’ll balance short‑term performance delivery with continuous optimisation and learning, working across teams to improve digital journeys and lead quality from enquiry through to conversion.
Key responsibilities include:
- Managing day‑to‑day digital acquisition performance across customer and carer recruitment campaigns.
- Overseeing paid media activity, including search and other digital advertising platforms.
- Working closely with PPC and paid media agencies to ensure campaigns align to performance and business objectives.
- Monitoring enquiry volume, cost per acquisition, lead quality and conversion rate.
- Identifying and leading testing opportunities across paid media and digital channels.
- Analysing performance by region, branch and service to identify trends, risks and improvement opportunities.
- Supporting optimisation of landing pages and digital journeys with SEO, Content, Development and CRM teams.
- Contributing to forecasting, planning and performance reviews.
- Providing clear performance insight and recommendations to senior stakeholders.
- Ensuring effective tracking, attribution and measurement across digital channels.
Who you are:
You’re a commercially minded digital performance specialist who enjoys using data, insight and experimentation to improve outcomes. You’re confident managing agencies, comfortable challenging constructively, and able to turn performance data into clear actions. You thrive in a fast‑moving environment, take ownership of results, and enjoy working collaboratively across marketing, sales and operational teams.
You bring:
- Experience managing or optimising digital acquisition activity in a performance‑driven environment.
- Strong paid search experience (Google Ads), with understanding of wider digital performance levers.
- Knowledge of how paid media, SEO, conversion optimisation and CRM work together.
- Confidence interpreting digital performance, attribution and conversion data.
- Hands‑on experience with analytics tools such as GA4.
- Experience working with agency partners and holding them to account.
- Strong communication skills and the ability to influence stakeholders.
- A proactive, organised and results‑focused mindset.
- Comfort balancing data‑led decision‑making with practical judgement.
Desirable:
- Experience with paid social platforms.
- Background in service‑led, regulated or multi‑location organisations.
- Experience using CRM platforms such as HubSpot.
- Experience improving digital ways of working or performance capability.
Why Helping Hands:
- A high‑impact role influencing multi‑channel digital acquisition performance.
- Hybrid working from our Alcester Support Office.
- A collaborative, values‑led culture with a strong test‑and‑learn mindset.
- Real ownership, visibility and influence across digital performance.
- Purpose‑driven work that helps people live well at home.
Helping Hands is proud to champion a diverse and inclusive workforce. All applications are considered fairly under our Equality and Diversity Policy.
Digital Performance Manager in Alcester employer: Helping Hands Home Care
Contact Detail:
Helping Hands Home Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Manager in Alcester
✨Tip Number 1
Get to know the company inside out! Research Helping Hands, their values, and their culture. This way, when you get that interview, you can show them you're not just a fit for the role, but for the team too.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider info about the role or even a referral!
✨Tip Number 3
Prepare for your interview by practising common questions related to digital performance management. Think about how you can showcase your experience with data-driven decision-making and agency collaboration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Helping Hands family.
We think you need these skills to ace Digital Performance Manager in Alcester
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for creating meaningful customer experiences. Share examples of how you've made a difference in previous roles, especially in digital performance or acquisition.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience with digital channels, paid media, and performance optimisation. We want to see how you fit into our mission!
Be Data-Driven: Since this role is all about using data to drive results, include specific metrics or achievements from your past work. Show us how you've used insights to improve performance and achieve goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Helping Hands!
How to prepare for a job interview at Helping Hands Home Care
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital performance metrics, especially around paid search and media. Be ready to discuss how you've used data to drive results in previous roles, as this will show your understanding of the key responsibilities outlined in the job description.
✨Showcase Your Collaborative Spirit
Since the role involves working closely with internal teams and external agencies, prepare examples that highlight your teamwork skills. Think about times when you’ve successfully collaborated to improve digital journeys or lead quality, and be ready to share those stories.
✨Be Ready to Discuss Testing and Optimisation
The job requires a hands-on approach to testing and learning. Come prepared with specific examples of how you've identified testing opportunities in past roles and the impact those tests had on performance. This will demonstrate your proactive mindset and results-focused approach.
✨Prepare Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Helping Hands' digital strategy and how they measure success. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values.