At a Glance
- Tasks: Lead customer relationship marketing strategies to enhance engagement and retention.
- Company: Helping Hands, a purpose-driven organisation focused on kindness and care.
- Benefits: Competitive salary, hybrid work options, and a supportive team culture.
- Other info: Join a diverse team committed to innovation and community support.
- Why this job: Make a real difference in people's lives while shaping customer experiences.
- Qualifications: Experience in CRM and lifecycle marketing with strong communication skills.
The predicted salary is between 60000 - 60000 £ per year.
Extraordinary Care. Extraordinary Culture. Extraordinary Careers. At Helping Hands, kindness is our foundation. From our first kitchen-table beginnings to the thousands-strong team we are today, we're united by one belief: everyone deserves to live well in the place they call home.
As we continue to grow, we're looking for a talented Customer Relationship Marketing Manager to shape how we engage with customers throughout their journey with Helping Hands.
Location: Alcester/Hybrid
Salary: £60,000 per year
This is an opportunity to own and deliver personalised, lifecycle marketing strategies that strengthen customer engagement, retention and lifetime value, helping more people feel informed, supported and reassured throughout their care journey.
What You'll Be Doing:
- Leading customer relationship and lifecycle marketing strategy across the customer journey
- Designing and optimising onboarding, engagement, retention and re‑engagement campaigns
- Managing personalised communications across email, SMS, direct mail and service channels
- Using customer insight, data and feedback to improve campaign performance
- Driving measurable commercial outcomes including retention, conversion and customer lifetime value
- Acting as the CRM and lifecycle marketing subject matter expert across the business
What We’re Looking For:
- Proven experience delivering CRM, lifecycle and relationship marketing campaigns
- Hands‑on experience with HubSpot or similar marketing automation platforms
- Strong customer journey, segmentation and personalisation expertise
- A commercial and data‑driven mindset
- Excellent stakeholder management and communication skills
- Experience managing and developing team members
Why Helping Hands:
This is your opportunity to:
- Shape a critical customer marketing function in a purpose‑led organisation
- Influence customer experience and commercial performance
- Join a business where people, purpose and innovation come together
Helping people live well in the homes and communities they love. At Helping Hands, we're committed to building a diverse and inclusive community where everyone belongs. All applications are considered fairly in line with our Equality and Diversity Policy.
