At a Glance
- Tasks: Lead and scale a national sales team in the promotional products industry.
- Company: Helm, a dynamic company focused on growth and collaboration.
- Benefits: Competitive salary, travel opportunities, and a chance to shape a growing business.
- Other info: Opportunity for career growth and cross-functional collaboration.
- Why this job: Make a visible impact while leading a high-performing team in a fast-paced environment.
- Qualifications: Experience in promotional products and proven leadership skills.
The predicted salary is between 36000 - 60000 £ per year.
Are you a dynamic sales leader with a passion for building high‑performing teams and driving disciplined growth? Helm is seeking a seasoned and highly networked Director of Sales, Promotional Products, to lead and scale our national Drop‑Ship/Spot Buy sales organization while elevating our existing sales team.
Candidates do not need to be based in the Detroit area but must be willing to travel to both our Detroit‑area and Baltimore sales offices, with additional travel as needed.
In this role, you will have full commercial responsibility for the Promotional Products business, owning revenue performance and growth targets. You will lead, coach, and develop a team of field‑based sales professionals, build and expand a national sales team, and establish clear territories, sales cadences, and accountability standards. With a hands‑on, player‑coach approach, you will support key opportunities, ensure CRM and forecasting discipline, and identify pathways for Drop‑Ship/Spot Buy relationships.
You will also be responsible for strengthening sales culture by setting clear expectations, driving professionalism, and creating a high‑accountability environment grounded in metrics and results. Success in this role requires a strong cross‑functional partnership with Client Services, Operations, and Finance to ensure smooth execution and client satisfaction.
Requirements
The ideal candidate has direct experience in the promotional products industry, including Drop‑Ship selling, and a proven track record leading and scaling field sales teams across multiple regions. You bring a network of customers along with steady, confident leadership, strong emotional intelligence, and the ability to coach, upgrade, and hold teams accountable to high standards.
At Helm, you’ll have the opportunity to shape the future of a growing business, make a visible impact, and lead a team in a fast‑paced, collaborative environment that values clarity, ownership, and results.
If you’re ready to lead, grow, and win, we’d love to hear from you.
Director of Sales, Promotional Products in Plymouth employer: Helm
Join a dynamic team as an Electrician in Birkenhead, where we prioritise employee well-being and professional growth. Our supportive work culture fosters collaboration and innovation, offering competitive pay and flexible shifts to suit your lifestyle. With opportunities for skill enhancement and a commitment to safety, we ensure that every team member feels valued and empowered in their role.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales, Promotional Products in Plymouth
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Director of Sales, Promotional Products at Helm, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Helm. Tailor your message to explain why you’re drawn to them and how you can contribute as a Director of Sales, Promotional Products. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Director of Sales, Promotional Products in Plymouth
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Helm:When writing your cover letter, make sure to tailor your message specifically for Helm. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Helm
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Helm that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Helm that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Helm’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
