Product Marketing Manager

Product Marketing Manager

Stoke-on-Trent Full-Time 55000 £ / year No home office possible
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Helm Recruit Limited

At a Glance

  • Tasks: Craft compelling messaging and support go-to-market strategies for new products.
  • Company: Join a data-driven market leader with ambitious growth plans.
  • Benefits: Enjoy hybrid working, career growth opportunities, and a competitive salary up to £60k.
  • Other info: This role offers a chance to work closely with a brilliant manager and make a real impact.
  • Why this job: Be part of building product marketing from the ground up in a fast-paced environment.
  • Qualifications: Experience in product marketing, preferably in financial services, data, or SaaS.

HeLM Recruit is partnering with a data driven market leader in their field to find a Product Marketing Manager who can craft compelling messaging, sharpen positioning, and support go-to-market strategies. If you thrive in fast-paced environments and have a knack for turning complex ideas into engaging content, this role is for you!

Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.

This is a unique but exciting opportunity to be able to join a well established business, with BIG growth plans, to build the Product Marketing from the ground up. You can really hone in on the art of your craft and create something great!

Duties will include:

Build and create sales toolkits; we\’re talking demo videos, presentations, product propositions

Lead go to market strategy for nee products features and launches

Work closely with Content and Digital marketing to create collaborative campaigns

Competitor analysis to refine marketing and product strategy

Lead with data and insights and build on the product messaging specific to audience

Tapping into a relatively untouched audience; think long term product marketing strategy

The successful candidate will understand product marketing and love it; whether this has been your pure focus or part of your role. You must be able to own your function in the team; back yourself and have proof as to why something will work. You will be the driving force; and so you must show up every day ready to push this to the next level!

We are ideally looking for someone who has come from financial services, data or SaaS; someone who understands value proposition; and someone who wants to make an impact!

In return there are a huge lists of perks including hybrid working and genuine career growth opportunities. Salary is up to £60k.

Don\’t miss this role; these ones don\’t come up often; and you\’d get to work with a truly brilliant Manager. Hit apply now and we will come back to you

Product Marketing Manager employer: Helm Recruit Limited

Join a dynamic and innovative company that values creativity and growth, where as a Product Marketing Manager, you will have the unique opportunity to shape the marketing strategy from the ground up. With a strong focus on employee development, hybrid working options, and a supportive work culture, this role offers not just a job, but a chance to make a significant impact in a fast-paced environment. Be part of a team that encourages collaboration and celebrates success, all while working towards ambitious growth plans.
Helm Recruit Limited

Contact Detail:

Helm Recruit Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Product Marketing Manager

✨Tip Number 1

Familiarise yourself with the latest trends in product marketing, especially within the financial services, data, or SaaS sectors. This knowledge will help you speak confidently about industry-specific strategies during interviews.

✨Tip Number 2

Prepare to discuss your previous experiences where you've successfully crafted messaging and positioning for products. Be ready to share specific examples that demonstrate your ability to turn complex ideas into engaging content.

✨Tip Number 3

Research the company’s current product offerings and their go-to-market strategies. Understanding their existing positioning will allow you to suggest innovative ideas and show how you can contribute to their growth plans.

✨Tip Number 4

Network with professionals in the product marketing field, particularly those who have experience in the sectors relevant to this role. Engaging with them can provide insights and potentially valuable connections that could help you stand out.

We think you need these skills to ace Product Marketing Manager

Product Marketing Expertise
Go-to-Market Strategy Development
Content Creation
Sales Toolkit Development
Competitor Analysis
Data-Driven Decision Making
Audience Segmentation
Value Proposition Understanding
Collaboration with Digital Marketing
Presentation Skills
Strong Communication Skills
Project Management
Creative Thinking
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Product Marketing Manager. Tailor your application to highlight your experience in crafting messaging, go-to-market strategies, and creating sales toolkits.

Showcase Relevant Experience: In your CV and cover letter, emphasise any previous roles in product marketing, especially within financial services, data, or SaaS. Provide specific examples of how you've successfully led marketing strategies or created impactful content.

Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for product marketing. Discuss how your skills align with the company's goals and how you can contribute to building their product marketing from the ground up.

Highlight Data-Driven Insights: Since the role requires leading with data and insights, include examples of how you've used data to inform marketing strategies or refine product messaging in your application. This will demonstrate your analytical skills and understanding of the market.

How to prepare for a job interview at Helm Recruit Limited

✨Understand the Product and Market

Before the interview, make sure to research the company's products and their market positioning. Be prepared to discuss how you would approach crafting messaging and positioning for their offerings.

✨Showcase Your Creativity

Since the role involves creating engaging content, come prepared with examples of your previous work. Whether it's demo videos or presentations, having a portfolio ready can demonstrate your ability to turn complex ideas into compelling narratives.

✨Demonstrate Data-Driven Decision Making

Highlight your experience in using data and insights to inform marketing strategies. Be ready to discuss specific instances where your data analysis led to successful product launches or marketing campaigns.

✨Prepare for Competitor Analysis Discussion

Given the emphasis on competitor analysis in the job description, be prepared to discuss how you would approach this task. Consider bringing insights about competitors in the financial services, data, or SaaS sectors to showcase your understanding of the landscape.

Product Marketing Manager
Helm Recruit Limited
Location: Stoke-on-Trent
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