At a Glance
- Tasks: Lead creative testing and develop impactful content strategies for HelloFresh and Green Chef.
- Company: Join a dynamic marketing team at a leading food brand.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on learning and development.
- Why this job: Be at the forefront of creative innovation and drive real change in a fast-paced environment.
- Qualifications: Experience in D2C marketing with a strong understanding of Meta platforms.
The predicted salary is between 50000 - 65000 £ per year.
We're looking for a Content Strategist to join our UK Marketing team, working across HelloFresh and Green Chef. Someone who is a Meta-native thinker and can turn insights into creatives that drive purchase, while harnessing the power of a strong brand. We are looking for a leader, able to build a rigorous testing engine and can lead end-to-end delivery across internal teams and external partners. The best will champion speed: testing, learning and compounding wins over time. Our next phase of growth is built on Meta; if you want to go deep and build a best-in-class creative function from the ground up at a category-defining brand, this is for you.
What You'll Do
- Own Meta Creative Experimentation – Build and own the creative testing roadmap on Meta: the hypotheses, the creative angles, the priorities - and systematically scale what works across HelloFresh and Green Chef.
- Turn Data into Creative Direction – Analyse performance metrics (hit rate, hook rate, CPMs, CTR, conversions and CAC) to extract clear creative priorities each sprint and determine where to invest and where to iterate.
- Obsess Over the Customer – Mine reviews, interviews and external sources (like Reddit) to build deep audience understanding; define problems, personas and angles that sharpen the strategic brief.
- Influencer Marketing – Talent sourcing, briefing and execution; ensuring content is designed to drive performance for both organic and paid audiences.
- Build & Manage Creative Production – Manage and grow our freelance community (and potentially in-house) of designers, videographers and agency partners; set a high bar for every deliverable.
- Run the End-to-End Testing Cycle – Own the operational machine: brief → produce → analyse → document. Close the loop on every experiment and build a system where learnings compound and the team levels up over time.
- Lead with AI and Creative Tech – Use AI to ideate and iterate in hours, not days; build scalable creative workflows and operate fluently across creative tools.
- Drive Cross-Functional Impact – Partner with Growth, Brand, Analytics and Discounts teams to align creative strategy with broader UK priorities and goals.
What You'll Bring
- Proven D2C background with deep Meta expertise.
Meta-Driven Content Strategist for Growth & Creative Testing in London employer: HelloFresh
At HelloFresh and Green Chef, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our UK Marketing team is dedicated to empowering employees through continuous learning and growth opportunities, particularly in the fast-evolving landscape of Meta-driven content strategy. With a focus on collaboration and creativity, we offer a unique environment where you can make a meaningful impact while enjoying the benefits of working for a category-defining brand.
StudySmarter Expert Advice🤫
We think this is how you could land Meta-Driven Content Strategist for Growth & Creative Testing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at HelloFresh and Green Chef. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your Meta skills! Create a portfolio showcasing your best work with Meta campaigns. Use real data to highlight how your strategies drove results – numbers speak volumes!
✨Tip Number 3
Be ready to discuss your creative testing ideas. Think about how you would build a testing roadmap and what metrics you'd focus on. This shows you're not just a thinker but a doer!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Meta-Driven Content Strategist for Growth & Creative Testing in London
Some tips for your application 🫡
Show Your Meta Expertise:Make sure to highlight your experience with Meta in your application. We want to see how you've used insights from Meta to create compelling content that drives results. Don’t hold back on sharing specific examples!
Be Data-Driven:Since this role is all about turning data into creative direction, include any relevant metrics or performance indicators from your past work. We love numbers that tell a story, so show us how you’ve used data to inform your creative strategies.
Demonstrate Leadership Skills:We’re looking for someone who can lead and inspire teams. In your application, share instances where you’ve successfully managed projects or led teams to achieve goals. This will help us see your potential as a leader in our marketing team.
Keep It Engaging:Your application should reflect your creativity! Use an engaging tone and format that showcases your personality. Remember, we’re looking for a Content Strategist who can think outside the box, so let that shine through in your writing.
How to prepare for a job interview at HelloFresh
✨Know Your Meta Inside Out
Make sure you’re well-versed in Meta's advertising tools and strategies. Brush up on recent trends and case studies that showcase successful campaigns. This will not only show your expertise but also your passion for the platform.
✨Data is Your Best Friend
Be prepared to discuss how you've used data to inform creative decisions in the past. Bring examples of metrics you've analysed, like CTR or CAC, and how those insights shaped your content strategy. This will demonstrate your analytical skills and strategic thinking.
✨Showcase Your Creative Process
Think about how you approach creative testing and experimentation. Be ready to share your process for developing hypotheses and scaling successful ideas. Highlight any tools or methods you use to streamline this process, as it aligns with the role’s focus on speed and efficiency.
✨Understand the Customer Journey
Dive deep into customer insights and be ready to discuss how you’ve used audience feedback to refine your strategies. Mention specific examples where you’ve turned customer reviews or interviews into actionable content strategies, showing that you truly obsess over the customer experience.
